paytroniz

paytroniz

Customer engagement and loyalty solutions provider

About paytroniz

Simplify's Rating
Why paytroniz is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$73M

Headquarters

Newton, Massachusetts

Founded

2001

Overview

Paytronix specializes in customer engagement solutions and loyalty programs for restaurants, retail chains, and convenience stores. The company provides a platform that includes features like omnichannel engagement, customizable promotions, coupons, and guest feedback surveys, allowing businesses to effectively manage customer databases and gain insights to boost sales. Paytronix also offers an online ordering system that covers the entire ordering process, from setup to delivery, ensuring businesses can maximize customer lifetime value. Unlike many competitors, Paytronix's solutions integrate seamlessly with existing point-of-sale and ordering systems, making implementation easier for businesses. The goal of Paytronix is to help its clients enhance customer relationships and drive sales through effective engagement strategies.

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Simplify's Take

What believers are saying

  • The acquisition by The Access Group could accelerate Paytronix's growth and offerings.
  • Partnership with DineEngine enhances omni-channel digital experiences for seamless customer interactions.
  • AI integration in Paytronix's platform aligns with industry trends for enhanced engagement.

What critics are saying

  • Reintroduction of paper menus may reduce demand for digital menu solutions.
  • Acquisition by The Access Group may disrupt existing client relationships or alter focus.
  • Competitors like Bad Ass Coffee are rapidly expanding and investing in technology.

What makes paytroniz unique

  • Paytronix offers a comprehensive platform for customer engagement and loyalty programs.
  • The company integrates seamlessly with existing POS and ordering platforms for easy implementation.
  • Paytronix's AI assistant enhances customer interaction and provides valuable insights.

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Funding

Total Funding

$73M

Above

Industry Average

Funded Over

2 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Parental Leave

Unlimited Paid Time Off

Employee Assistance Program

Tuition Reimbursement

Pet Insurance

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
PR Newswire
Feb 4th, 2025
Bad Ass Coffee Of Hawaii Sets The Stage For Explosive Growth In 2025

Leading Coffee Franchise Continues to Prioritize the Customer and Franchisee ExperienceDENVER, Feb. 4, 2025 /PRNewswire/ -- Bad Ass Coffee of Hawaii is kicking off 2025 with unmatched momentum after a transformative 2024 that laid the foundation for what's to be its biggest year yet. By completing the build of its core operational infrastructure, scaling for rapid growth, and surpassing year-over-year store growth forecasts, the brand achieved its most successful new franchise sales year ever. With 23 new store openings planned - including six openings in the first six weeks of 2025 – Bad Ass Coffee continues to honor its 36-year heritage while expanding its footprint and delivering a premium experience to franchisees and customers alike.In 2024, Bad Ass Coffee signed 13 multi-unit development agreements and capped off the year with a combined total of 44 units. The newest class of franchisees is represented by significant prior multi-unit, multi-brand experience and includes leadership that is aligned with the brand's vision and is passionate about growth.Bad Ass Coffee of Hawaii is kicking off 2025 with unmatched momentum after a transformative 2024. Post thisThe year also saw significant investments in innovation and franchisee support, including:Enhanced technology and operations through the adoption and full deployment of a back-office system to optimize store management efficiencies.Robust national real estate partnership to accelerate the acquisition of viable new store sites.Investment in operations team to accommodate 23-plus store openings in 2025."Our commitment to be a franchisee-first organization has been the cornerstone of our growth since day one," said Scott Snyder, CEO of Bad Ass Coffee of Hawaii

GlobeNewswire
Dec 19th, 2024
Dineengine(R) And Paytronix Strengthen Partnership To Elevate Restaurant Loyalty Programs Content

NEWTON, Mass., Dec. 19, 2024 (GLOBE NEWSWIRE) -- Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that it is enhancing its partnership with app and web development company, DineEngine. The two brands have worked together for over a decade to create innovative custom loyalty and rewards apps and bespoke product solutions. They have also expanded into custom API integrations and updated apps for web, mobile, table-side and kiosk. Starting today, DineEngine and Paytronix have elevated their partnership integrating Paytronix’s industry-leading solutions into DineEngine’s custom omni-channel digital experiences. Utilizing the upgraded integration, restaurants can offer guests seamless earning and spending of points, redemption of rewards for discounts, single sign-on (SSO) with ordering providers, personalized mobile app push notifications, and in-app messaging—all within one easy-to-navigate app

PYMNTS
Nov 11th, 2024
Paytronix Adds Genai Assistant To Guest Engagement Platform

Paytronix has added a generative artificial intelligence (AI) assistant to its guest engagement platform for restaurants and convenience stores. The new Paytronix Assistant can respond to questions from companies’ loyalty professionals by providing data from the company’s account/portal as well as links to relevant articles and best practices, Paytronix said in a Monday (Nov. 11) press release. The AI assistant can help generate campaign ideas, visit and spend data, reporting guidance and answers to general questions about platform navigation or troubleshooting, according to the release

The Boston Globe
Nov 1st, 2024
Newton restaurant-tech firm Paytronix acquired by British company

Although seven years is a typical time for a private equity firm to hold onto a business before selling it and recouping its investment, Hindman said that Great Hill hadn't launched a formal sale process for Paytronix.

GlobeNewswire
Nov 1st, 2024
The Access Group to acquire US digital guest engagement provider Paytronix

The Access Group to acquire US digital guest engagement provider Paytronix.

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