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Fanatics

China-based licensed sports merchandise retailer

Lead Producer

Production ManagementConfirmed live in the last 24 hours
Full-timeLeeds, UKNo salary listedIn-person

About the Job

Requirements

  • Four to six years of experience producing paid advertising, performance marketing content, or integrated advertising campaigns.
  • Experience managing productions from creative development through final delivery, including multi-variant output for paid media testing.
  • Proven budget ownership on productions of meaningful scale.
  • Practical knowledge of usage rights, talent contracts, music licensing, and media running-rights terms.
  • Organizational and project management skills across multiple simultaneous productions, using tools such as Airtable.
  • Working knowledge of paid media platform specifications for Meta, TikTok, YouTube, connected TV, and programmatic advertising, and how those specifications shape production and delivery requirements.

Responsibilities

  • Translate creative concepts and media briefs into actionable production plans, including timelines, budgets, vendors, deliverables, and platform format specifications.
  • Manage day-to-day production of all audiovisual assets across paid advertising campaigns, including video, photo, and motion ad formats.
  • Produce video and photo shoots end to end, covering pre-production, on-set execution, post-production, and final delivery.
  • Own production for paid campaign creative at scale while maintaining consistent creative vision, production quality, and channel specifications across variants and cutdowns.
  • Build and manage production budgets and report clearly on spending against plan.
  • Source, negotiate with, and manage production companies, directors, crew, studios, post-production houses, editors, photographers, retouchers, and voiceover talent.
  • Coordinate crew, equipment, talent, locations, travel, wardrobe, props, hair and makeup, permits, and schedules.
  • Manage talent bookings with Legal, including usage rights, buyouts, and renewals, and manage music, footage, and image clearances with attention to media running rights and flight windows.
  • Own post-production workflows, including editing, grading, sound, versioning, aspect-ratio and platform cutdowns, and delivery to media and trafficking teams.
  • Ensure each production meets responsible gaming requirements and advertising standards across U.S. state gambling advertising regulations, including talent age and eligibility requirements, portrayal of play, required on-screen disclaimers, and state-specific restrictions.
  • Improve production workflows, templates, and scalable processes for high-volume paid advertising output across the creative team.
  • Work with media teams and platforms to maintain best practices in paid social advertising.

Desired Qualifications

  • Sports, entertainment, gaming, or iGaming production experience.
  • Familiarity with U.S. gambling advertising compliance across multiple state jurisdictions.
  • Experience working directly with media or performance marketing teams to inform creative testing and iteration.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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