Salesforce Marketing Cloud Application Development Lead Analyst

Job Description

Salesforce Marketing Cloud Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

• Integrates subject matter and industry expertise within a defined area.

• Applies in-depth understanding of how data analytics collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the entire function.

• Employs developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers.

• Produces detailed analysis of issues where the best course of action is not evident from the information available, but actions must recommended/ taken.

• Responsible for volume, quality, timeliness and delivery of data science projects along with short-term planning resource planning

• Partner with multiple management teams to ensure appropriate integration of functions to meet goals as well as identify and define necessary system enhancements to deploy new products and process improvements

• Resolve variety of high impact problems/projects through in-depth evaluation of complex business processes, system processes, and industry standards

• Provide expertise in area and advanced knowledge of applications programming and ensure application design adheres to the overall architecture blueprint

• Utilize advanced knowledge of system flow and develop standards for coding, testing, debugging, and implementation

• Develop comprehensive knowledge of how areas of business, such as architecture and infrastructure, integrate to accomplish business goals

• Provide in-depth analysis with interpretive thinking to define issues and develop innovative solutions

• Serve as advisor or coach to mid-level developers and analysts, allocating work as necessary

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Recommended Qualifications: 

• 6-10 years of relevant experience in Apps Development or systems analysis role

• Advanced marketing tech competence across Salesforce Marketing Cloud and related tools 

• Extensive experience system analysis and in programming of software applications

• Experience in managing and implementing successful projects

• Subject Matter Expert (SME) in Salesforce Marketing Cloud in designing omni channel experiences 

• Ability to adjust priorities quickly as circumstances dictate

• Demonstrated leadership and project management skills

• Consistently demonstrates clear and concise written and verbal communication

• Hands-on coding and design experience in content management for multiple channels like Email, SMS, Push notification, etc. 

• Hands on development experience in Java Microservices, Oracle, Hive and pyspark.

• Experience in using cloud environment for developing and deploying applications

• Experience in using AI tools for design and development of applications

Education:

Bachelor’s degree/University degree or equivalent experience

Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Technology

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Job Family:

Data Analytics

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$125,760.00 - $188,640.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Nov 20, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.