Senior Manager, Paid Media

Job Description

The Senior Manager, Paid Media is responsible for leading Salomon's integrated digital media strategy in North America, driving sustainable growth primarily across e-commerce with some retail campaigns, while building brand awareness and acquiring new customers. 

This role owns the strategic planning, forecasting, and allocation of North America's digital media investments across performance and brand channels. Balancing short term commercial objectives with long term demand creation, the Senior Manager will identify opportunities to accelerate growth, improve investment efficiency, and adapt media strategies as business conditions evolve. 

As the primary media strategy partner for North America, this leader will collaborate closely with E-commerce, Brand, Finance, Retail, Analytics, and global marketing teams, while guiding internal media specialists and external agencies. 

We are looking for a commercially minded, analytically strong leader with deep platform expertise, a passion for experimentation, and the ability to translate complex media performance into clear business recommendations. 

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY: 

• Hybrid work schedule 

• A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays 

• Half-day Fridays for 5 months of the year  

• An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)  

• Healthy Lifestyle Benefit designed to support your well-being and active lifestyle 

• Opportunities to engage in the community and with industry partners  

ESSENTIAL DUTIES & RESPONSIBILITIES 

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily: 

• Lead North America's integrated performance and digital brand media strategy, aligning investments with commercial objectives, brand priorities, and omnichannel growth opportunities. 

• Own 8-figure media budgets, revenue and traffic forecasting, and scenario planning, dynamically allocating investments across channels, funnel stages, and categories based on business performance, profitability, and growth opportunities. 

• Oversee paid search, paid social, video, programmatic, and emerging platforms, driving full-funnel strategies, platform innovation, and structured experimentation to accelerate customer acquisition and demand creation. 

• Establish performance guardrails, monitor media effectiveness, and translate data into actionable business recommendations. Advance measurement through incrementality testing, attribution, and omnichannel impact analysis. 

• Partner with E-commerce, Brand, Finance, Retail, Analytics, and global teams to align media investments with commercial priorities, product launches, creative strategies, and geographic expansion. 

• Lead, coach, and develop internal media team members while providing strategic direction and accountability to external agency partners. Guide decision-making, resolve roadblocks, and ensure operational excellence. 

• Identify opportunities to improve media effectiveness through first-party data activation, audience strategies, automation, AI-driven platform capabilities, and product feed optimization. 

• Serve as the primary North America media strategy contact, communicating performance insights, investment recommendations, risks, and opportunities to senior stakeholders through clear, executive-level reporting. 

Qualifications

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES 

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Qualified candidates must have a Bachelors Degree along with 9+ years' experience in paid media, performance marketing, or digital media strategy.  

We are looking for a strategic thinker that can execute and drive business results; comfortable in the gray and able to identify opportunities not seen by others on the team.  Other qualifications include: 

• Strong working knowledge of Google Ads, Meta, and major digital media platforms with experience across both performance and brand building objectives  

• Demonstrated experience managing significant media budgets 

• Prior experience in ecommerce strongly preferred 

• Highly analytical and skilled with data 

• Highly curious - fueled by the opportunity to learn from and teach with data 

• Able to independently identify gaps and opportunities; works to prioritize with little supervision 

• Thrives in a fast-paced environment that requires quick decision making 

• Solid attention to detail with strong organization and project management skills 

• Excellent verbal and written communications skills 

• Ability to provide clear and concise briefs  

• Proven ability to work under pressure, prioritize and meet multiple deadlines 

• Ability to work in a complex organization 

• Available to work occasionally on evenings and weekends to peak commercial periods (ex: Black Friday)

REPORTS TO:   Director, Growth Marketing 

BUSINESS AREA: Ecomm & Digital  

LOCATION: Ogden, UT 

TRAVEL AND ROLE: Occasional travel for meetings.

Additional Information

PHYSICAL DEMANDS & WORKING ENVIRONMENT  

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.    

While performing the duties of this job, the employee is regularly required to travel, talk and hear.  The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.     

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.    

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.     

The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels, ranging from moderate to loud, as well as flashes of light.