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CoCreativ

Full-service creative production agency for brands

Product Manager

Full-Time
$105k - $130k/yr
Junior, Mid
New York, NY, USA
HybridIn-office work in Tribeca Tuesday through Thursday.
ProductProduct Management

About the job

Requirements
  • 2–5 years of product management experience.
  • Experience working in a SaaS, B2B, startup, or comparable digital product environment.
  • Experience managing product features from discovery through delivery in an Agile setting.
  • Experience conducting user research and translating feedback into product decisions.
  • Experience writing product requirements, user stories, and acceptance criteria.
  • Ability to collaborate closely with engineering, design, and cross-functional partners.
  • Strong product judgment, problem-solving, and prioritization skills.
  • Ability to communicate complex information clearly and manage stakeholder expectations.
  • Comfort making day-to-day product decisions and balancing multiple priorities.
  • Familiarity with tools such as JIRA, Confluence, Notion, or similar platforms.
  • Experience using product data or adoption metrics to evaluate performance.
  • Ability to work onsite in the Tribeca office three days per week.
Responsibilities
  • Own features and enhancements from discovery through launch and iteration.
  • Manage a defined product area, including its backlog, priorities, and delivery.
  • Conduct user research and translate customer needs into clear product requirements.
  • Write product specifications, user stories, acceptance criteria, and supporting documentation.
  • Partner with engineering and design to scope solutions, evaluate tradeoffs, and deliver user-centered features.
  • Lead product activities for an assigned engineering team, including standups and sprint planning.
  • Use customer feedback, competitive research, and product data to guide decisions and measure results.
  • Collaborate with Marketing, Sales, and Account Management on launches, positioning, and customer adoption.
  • Present product recommendations and priorities to leadership and cross-functional stakeholders.
  • Contribute to product strategy and long-term roadmap planning.
Desired Qualifications
  • Experience with a visual, design, collaboration, media, entertainment, or creative technology product.
  • Experience developing AI-powered features or using AI tools and agents.
  • Familiarity with SQL or other database-querying tools.
  • Coding, prototyping, or technical experimentation experience.
  • A personal or professional background in photography, design, art, media, or another creative field.

About the company

CoCreativ's Industrial Color division provides end-to-end creative production for brands and agencies, including creative direction, still and video capture, post-production, CGI, AR/VR, and specialized e-commerce content. It operates large studios in New York and Los Angeles and delivers finished assets through an integrated pipeline that uses in-house talent and a Creators roster, plus collaborations from acquisitions like Invodo. It differentiates itself through vertical integration and scale—combining production, post-production, CGI, video, and e-commerce content under one umbrella, supported by the broader CoCreativ group (Smashbox Studios and globaledit) to manage end-to-end content creation and workflow. Its goal is to be a preferred one-stop partner for brands to ideate, produce, and launch big visual campaigns efficiently, with a steady stream of assets and a focus on content strategy and campaign execution.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2001

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Simplify's Take

What believers are saying

  • Globaledit’s 2026 product webinars show active shipping and customer engagement.
  • CoCreativ’s platform serves enterprise content workflows and high-volume production under one roof.
  • Recent leadership praise for Champigny suggests operational credibility with PE-backed buyers and clients.

What critics are saying

  • Mathieu Champigny left CoCreativ for MarketFully in April 2026, signaling leadership churn.
  • Globaledit’s AI rollout raises privacy and rights-management exposure across celebrity and talent libraries.
  • Agency services face margin pressure if clients unbundle production and buy point SaaS instead.

What makes CoCreativ unique

  • CoCreativ bundles Industrial Color, globaledit, and Smashbox Studios into one workflow.
  • Globaledit added AI Facial Recognition V2 in 2026 for searchable asset libraries.
  • Industrial Color launched a dedicated AI department in 2025, deepening its production edge.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Vacation
  • Hybrid Work Options
  • Employee Discounts

Growth & Insights and Company News

6 month growth

-12%

1 year growth

27%

2 year growth

2%
Adweek
Mar 30th, 2023
Revolving Door Roundup Agency Moves: Industrial Color, The One Club, SS+K & More

Creative production company Industrial Color launched “Creators,” a bespoke group of directors, cinematographers, photographers and designers.