W

Way

Manage, market, and book experiential activations

Staff Data Scientist

Full-Time
No salary listed
Senior
Austin, TX, USA
In PersonThe posting also mentions offices in San Francisco and Paris, but the raw ATS location for this role is Austin.
Data & AnalyticsData Science

About the job

Requirements
  • Significant experience applying data science to real product, marketplace, commerce, or customer problems, with a record of shipping models, experiments, or decision systems that drove measurable business impact.
  • Experience building a data and analytics foundation from the ground up, from raw operational and behavioral data through pipelines, modeling, business definitions, and production-ready datasets.
  • Expert SQL and strong Python skills, with strong foundations in statistics, experimentation, forecasting, and model evaluation.
  • Experience working at a high-growth startup or similarly fast-moving environment, operating with ambiguity, moving quickly, and taking ownership beyond a narrowly defined role.
  • Strong product judgment, including the ability to turn an ambiguous business problem into a testable question and choose the simplest rigorous approach capable of answering it.
  • High ownership and clear communication, with the ability to work closely with product and engineering from exploration through production.
Responsibilities
  • Build the data and intelligence layer that powers smarter decisions across the product, including pricing, merchandising, personalization, forecasting, and automation.
  • Build and own the data and analytics foundation by bringing together product, transactional, customer, and partner data into reliable, reusable data products.
  • Establish core metrics, data models, and definitions that provide Way and its customers with a consistent, trustworthy understanding of their business.
  • Identify high-impact opportunities to apply data science and machine learning across the platform, then build and ship models, experiments, and decision systems that create measurable value.
  • Partner with product and engineering to turn data and models into product capabilities, progressing from insights to recommendations to intelligent automation as supported by evidence.
  • Set a high bar for analytical rigor and responsible use of data, clearly communicating what the evidence supports, where uncertainty exists, and where better data is needed.

About the company

Way.co is a platform for experiential marketing in the hospitality sector. It provides an easy-to-use, end-to-end tool for businesses to manage, market, and book immersive experiences, and it includes content-creation capabilities to support brand activations. The product acts as a one-stop solution to launch and scale real-world experiences, from concept to execution and promotion. What sets Way.co apart is its focus on hospitality clients and its combination of booking management, marketing, and content creation in a single platform, helping brands deliver authentic experiences that engage customers and build loyalty. The company’s goal is to help businesses increase revenue and strengthen their brand by offering memorable, experiential engagements that reach a wider audience.

Company Size

51-200

Company Stage

Series A

Total Funding

$20M

Headquarters

Austin, Texas

Founded

2020

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Simplify's Take

What believers are saying

  • Way launched Curation Lab, Loyalty Sync, and Partner Exchange on January 27, 2026.
  • Way expanded Auberge Resorts globally on March 4, 2025, deepening hospitality penetration.
  • Way closed a $20 million Series A at a $100 million valuation, backing expansion.

What critics are saying

  • Way depends on a few giants; Hyatt or Alaska switching would crush revenue.
  • NYC sued Way.com in 2024, showing adjacent-brand legal exposure and reputational spillover.
  • AI curation commoditizes quickly; Booking, Marriott, and in-house teams can copy features by 2027.

What makes Way unique

  • Way’s 2026 ecosystem unifies curation, loyalty, and partnerships into one platform.
  • Hyatt and Alaska Air Group use Way for branded experiences and loyalty monetization.
  • Way’s enterprise integrations span Opera, Alice, Hyatt.com, and mobile loyalty journeys.

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Benefits

  • Health Insurance
  • Stock Options
  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-5%
PR Newswire
Jan 27th, 2026
Way launches AI-powered experiential ecosystem for brand experiences and loyalty

Way, an Austin-based experiential software company, has launched its Experiential Ecosystem, introducing three new AI-powered products alongside its core platform. The offerings include Curation Lab, which uses artificial intelligence for experience curation; Loyalty Sync, connecting experiences with loyalty programmes; and Partner Exchange, a global marketplace for brand partnerships. The company has already deployed Loyalty Sync for World of Hyatt and Alaska Air Group's Atmos Rewards Unlocked in 2025. Partner Exchange features luxury brands including Piaget and Kiton. Founded in 2020, Way has raised over $22 million and serves hospitality brands like Hyatt and Maybourne. The launch addresses growing experiential spending, which has increased approximately 32% over five years, enabling brands to create new revenue streams whilst reducing operational complexity.

Boostly
Aug 21st, 2025
Airlines Innovate: Vacation Packages, Loyalty Experiences, and Smarter Travel

Texas-based experiences platform Way has partnered with Alaska Air Group to integrate curated activities into the Atmos Rewards Unlocked loyalty program.

PR Newswire
Mar 14th, 2025
Way To Support Auberge Resorts Collection Properties Globally

This next phase of the partnership enables the broader Auberge Resorts Collection to create a unified, digital-first journey where guests can easily discover and book experiences directly through each property's dedicated pages throughout aubergeresorts.com. Way's elegant user interface ensures a frictionless booking experience, making it easier for guests to explore and reserve experiences before arrival and during their stay—while streamlining operations for hotel teams. Luxury of choice: Meeting travelers' demands for digital itinerary building Modern luxury travelers expect seamless, self-guided itinerary planning, yet many hospitality brands struggle to make experiences as easy to book as rooms. Way enables Auberge Resorts Collection to offer digital itinerary-building, which has already resulted in a significant uplift in experiential bookings and revenues at properties using Way. For property teams, the platform reduces friction in the day-to-day management of experiences for the Itinerary Design teams within Auberge Resorts Collection, making it easier to drive revenue both pre-arrival and during a guest's stay. Way integrations with Opera (PMS) and Alice (Itinerary Management) streamline operations across the brand's tech stack, creating a centralized hub for launching and managing experiences

PhocusWire
Mar 12th, 2024
Way Launches New Tools To Help Hotels Offer Experiences

Technology company Way, which provides a platform for hospitality brands to develop and scale experience offerings, on Tuesday unveiled new products that allow operators to eliminate the need for third-party technologies that take customers off the hotel's website.“Instead of relying on separate solutions for each type of guest experience, brands need a unified platform that alleviates the complexity of managing these diverse offerings,” Way co-founder and CEO Michael Stocker said. “Way now provides the only all-in-one experiential platform that supports brands holistically as they scale experiences.”. The company, founded in 2020 and headquartered in Austin, Texas, and Paris, launched “Host,” its first product, in 2020 to help brands curate experiences developed and hosted by local partners and staff

PhocusWire
Feb 8th, 2023
From Ai To Google: 5 Truths For Travel Marketers In 2023

Generative AI is a friend – and a foeThe travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business. It’s probably not binary, and the truth is likely somewhere in between, depending on what your business is and how you use the tool.Generative AI can and should be leveraged for tasks like generating website metadata, templated product descriptions and even email copy. But start using it for brand storytelling or drafting your company’s mission statement, and it will likely betray you. Obsessing over the next shiny object won’t serve marketers well either. Remember when many said augmented and virtual reality would upend the customer journey? Do you recall the last amazing AR/VR product you saw in travel?  Yeah, me neither. . Get a dose of digital travel in your inbox each day