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Manufacturers Association of Central New York

Advocates, trains, and connects regional manufacturers

Enrollment Communications & Content Coordinator

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeSyracuse, NY, USA$44k - $55k /yr

About the Job

Requirements

  • A bachelor's degree from an accredited college, university, or foreign equivalent in Communications, Marketing, English, or a related field.
  • Two years of professional experience in communications, marketing, content development, admissions, enrollment management, or a related area.
  • Demonstrated experience in creative writing, editing, and proofreading professional or student-facing content for multiple communication channels, including print, email, web, and/or social media.
  • Strong written communication skills and the ability to develop clear, engaging, and audience-appropriate content.
  • Ability to write clear, concise, engaging, and grammatically correct content for diverse audiences.
  • Strong editing and proofreading skills, with careful attention to grammar, tone, clarity, accuracy, and consistency.
  • Ability to translate complex ideas into clear messaging.
  • Ability to manage multiple projects, communication timelines, and competing priorities while meeting deadlines.
  • Strong organizational, interpersonal, and collaboration skills.
  • Ability to work independently, take initiative, and collaborate effectively with campus partners.
  • Familiarity with CRM systems, mass communication platforms, and digital content management tools.
  • Commitment to access, equity, and serving diverse student populations, including adult learners and first-generation students.
  • Submit a resume and cover letter at the time of application.
  • Provide three professional references, two of which must be current or former supervisors.
  • Offers are contingent upon completion of a background check, and official transcripts are required upon hire.

Responsibilities

  • Develop engaging, student-facing content for email, text messages, web pages, letters, print materials, and other communication channels.
  • Translate complex enrollment, admissions, and financial aid information into clear, accessible, and student-friendly messaging.
  • Create and maintain enrollment-related content on the College website and CRM platforms.
  • Ensure communications align with institutional branding, accessibility standards, plain language principles, and inclusive communication practices.
  • Develop, coordinate, and execute enrollment communication campaigns for prospective students, applicants, and admitted students.
  • Coordinate communication calendars and timelines aligned with recruitment cycles, application deadlines, financial aid processes, and enrollment milestones.
  • Support recruitment and onboarding initiatives through promotional and informational communications for open houses, admitted student events, orientation, and other enrollment activities.
  • Use CRM and communication tools to support audience segmentation, targeted messaging, and personalized communications.
  • Monitor communication and campaign performance, including open rates, click-through rates, and application and enrollment progress, and assist with reporting and improvements.
  • Collaborate with Admissions, Financial Aid, and Enrollment Management staff to identify communication needs and develop content that supports application completion, enrollment, and student success.
  • Serve as a communications liaison between Enrollment Management departments and the College's Marketing and Communications team.
  • Coordinate and facilitate the Student Success Communications Committee to promote consistent, student-centered messaging across campus.
  • Serve as the campus-wide systems administrator for the OCC texting platform, Mongoose, including system management, user support and training, development of training materials, and liaison duties with Mongoose account executives.
  • Develop and facilitate training and resources for enrollment staff on effective, student-centered communication strategies.
  • Perform other related duties as assigned.

Desired Qualifications

  • Experience developing effective communications and content for multiple platforms.
  • Experience using CRM, texting, or enrollment communication platforms such as Slate, Ellucian, Salesforce, TargetX, or Mongoose.
  • Proficiency with standard office software, including Microsoft Office or Google Workspace.
  • Knowledge of accessibility standards, plain language, inclusive communication, and digital content best practices.
  • Experience coordinating communication campaigns, managing content calendars, or supporting recruitment initiatives.
  • Bilingual in English and Spanish; English and other languages will also be considered.

About the Company

Manufacturers Association of Central New York

Advocates, trains, and connects regional manufacturers

MACNY is a member-based association that represents more than 330 manufacturing companies across 26 counties in Central Upstate New York. It provides advocacy, human resources services, training, purchasing solutions, and networking opportunities to help manufacturers operate more effectively. Its differentiators include a century-long presence, broad regional reach, and a comprehensive mix of services bundled into one membership. The goal is to help Central Upstate New York manufacturers compete, grow, and sustain their businesses through practical tools, policy advocacy, and a strong local network.

Company size
11-50
Company stage
Grant
Total funding
$6M
Headquarters
Syracuse, NY
Founded
1913

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