Reolink

Provides global intelligent visual security solutions

Performance Marketing Specialist - Multiple Teams

SEO MarketingPosted on Nov 11

Full-timeSingapore

About the Job

Requirements

Proficiency in English or another foreign language is a plus, preferably written; the candidate must conduct localized keyword research, content optimization, and competitor analysis for target markets in the United States, Australia, or listed European countries.
Experience managing overseas SEO projects and optimizing websites for Western markets is highly preferred.
Proficiency managing SEO-related assets and platforms, including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, and Screaming Frog.
Knowledge of content gap analysis, competitor analysis, organic traffic, ranking positions, domain authority, and conversion rate.

Responsibilities

Develop and execute technical SEO strategies to improve organic search performance.
Conduct technical SEO audits covering crawling, indexing, site architecture, Core Web Vitals, structured data, and website performance.
Implement modern SEO practices, including entity SEO, semantic search, topical authority, and structured content.
Develop Generative Engine Optimization (GEO) strategies to improve brand and content visibility in AI-generated search results.
Monitor Google Search, AI search platforms, rankings, traffic, and SEO performance using relevant analytics and SEO tools.
Collaborate with developers, content teams, and marketing teams to implement SEO improvements.
Stay updated on Google algorithm changes, AI search developments, and emerging SEO and GEO best practices.

Desired Qualifications

Experience managing overseas SEO projects and optimizing websites for Western markets is highly preferred.
Proficiency in English or another foreign language, preferably written.

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

5 Work Days Per Week
Office at Tai Seng Exchange Tower B, Near Tai Seng MRT
Insurance Coverage
Entitled to Yearly Bonus & Performance Bonus
Position: SEO Content Specialist [ AI Visibility | GEO Tactics ]
Target Markets: Germany / French / Euro Markets

Job Summary

We are looking for a SEO Specialist with strong expertise in modern SEO, technical optimization, and Generative Engine Optimization (GEO) to strengthen our online visibility and organic growth.
The role will be responsible for improving website technical performance, search engine rankings, content discoverability, and visibility across AI-powered search platforms such as Google AI Overviews and other generative search engines.
The ideal candidate combines strong technical SEO knowledge with an understanding of how search algorithms and AI-driven search experiences are evolving.

Requirements

Proficiency in English or other foreign languages (written preferable) is a plus. Candidate is required to conduct localized keyword research, content optimization, and competitor analysis in the target markets in United States, Australia or European countries (United Kingdom, Italy, Turkey, France, Germany, Spain, Netherlands, Belgium, Sweden, Portugal, etc.)
Experience managing overseas SEO projects and optimizing websites for Western Markets is highly preferred.
Keywords for this post include Content Gap Analysis, Competitor Analysis, Organic Traffic, Ranking Positions, Domain Authority, Conversion Rate
Manage SEO-related assets, tools / platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog
Develop and execute technical SEO strategies to improve organic search performance.
Conduct technical SEO audits covering crawling, indexing, site architecture, Core Web Vitals, structured data, and website performance.
Implement modern SEO practices including entity SEO, semantic search, topical authority, and structured content.
Develop GEO strategies to improve brand and content visibility in AI-generated search results.
Monitor Google Search, AI search platforms, rankings, traffic, and SEO performance using relevant analytics and SEO tools.
Collaborate with developers, content teams, and marketing teams to implement SEO improvements.
Stay updated on Google algorithm changes, AI search developments, and emerging SEO / GEO best practices.

About the Company

Reolink

Provides global intelligent visual security solutions

Reolink provides security camera systems and intelligent visual technology for homes, small and medium-sized businesses, and communities. Its products include HD cameras and surveillance solutions that connect via Wi‑Fi or cellular networks, with an app for remote monitoring, alerts, and settings. It differentiates itself with a broad product range for consumer and conservation deployments, including 4G solar-powered cameras used in wildlife projects. Its goal is to offer affordable, reliable security technology that protects people and property while supporting wildlife and community initiatives worldwide.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Wan Chai District, Hong Kong
Founded: 2007

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