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Okendo

E-commerce customer marketing with reviews

Senior Frontend Software Engineer

Full-Time
No salary listed
Senior
Sydney NSW, Australia
Remote
Software EngineeringFrontend Engineering

About the job

Requirements
  • At least 5 years of professional experience building production frontend applications as a Software Engineer or equivalent.
  • Strong hands-on experience with at least one of Vue, Angular, or React, with the ability to ramp quickly across the other two.
  • Deep proficiency in TypeScript and modern JavaScript.
  • A track record of shipping high-quality, tested, maintainable frontend code in a team environment.
  • Comfort working across a full serverless stack, including APIs, event-driven services, and cloud infrastructure, even when primarily focused on frontend work.
  • Strong written and verbal communication for asynchronous collaboration with a fully distributed global team.
  • The ability to work independently, make sound technical decisions with appropriate guidance, and know when to ask for help.
Responsibilities
  • Build and ship frontend features across Vue-based embeddable widgets and shopper-facing components, Angular-based merchant administration tools, and React-based Shopify integrations.
  • Design, develop, and implement software solutions in close collaboration with product, design, and backend engineering.
  • Write clean, well-tested, maintainable TypeScript and uphold a high standard for personal and team code.
  • Break down ambiguous, complex problems into shippable, well-scoped tasks, estimate and plan the work, and deliver against it.
  • Own features end to end, including design, building, testing, deployment, and production monitoring.
  • Participate in system design discussions and contribute to evolving the frontend architecture as the platform scales.
  • Mentor other engineers, review code thoughtfully, and help raise the team's technical standards.
  • Collaborate with backend engineers across the serverless AWS stack to design clean, performant APIs and data flows.
Desired Qualifications
  • Experience with AWS serverless services including Lambda, API Gateway, DynamoDB, CloudFront, S3, and SQS/SNS.
  • Experience building embeddable widgets or software development kits that run on third-party sites such as Shopify storefronts.
  • Experience with Infrastructure as Code using Terraform.
  • Prior experience at an e-commerce, martech, or Shopify-ecosystem company.

About the company

Okendo is a customer marketing platform for e-commerce, especially Shopify, that helps stores collect and showcase customer reviews, photos, and videos, and run loyalty and referral programs, quizzes, and surveys. It works by merchants using its tools to gather user-generated content and social proof, then display it on product pages and marketing channels. It also integrates with marketing tools like Klaviyo, Postscript, and Attentive, enabling cohesive campaigns. Loyalty, referrals, quizzes, and surveys are managed within a single platform, with analytics to understand customer behavior and preferences. Compared with others, Okendo emphasizes social proof and customer intelligence across e-commerce stores, with native Shopify integrations and multi-tier pricing. The goal is to boost trust, engagement, repeat purchases, and new customer acquisition through conversion-optimized content and incentives.

Company Size

51-200

Company Stage

Series A

Total Funding

$31.3M

Headquarters

Sydney, Australia

Founded

2016

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Simplify's Take

What believers are saying

  • June 2024 Okendo Loyalty completed its platform, deepening merchant retention and monetization.
  • Q2 2026 added AI review replies, store credit rewards, and TikTok Shop integration.
  • Okendo expanded localization with nine languages and broader Shopify Flow automation in 2026.

What critics are saying

  • June 2026 SmartApeSG compromised Okendo Reviews, exposing downstream merchants and trust.
  • Okendo remains Shopify-only, so platform migration instantly severs product usage.
  • Yotpo, Bazaarvoice, Reviews.io, and Smile.io intensify feature and pricing pressure.

What makes Okendo unique

  • Okendo serves 15,000+ Shopify brands, including SKIMS, Netflix, and Soylent.
  • Its unified stack spans reviews, loyalty, referrals, quizzes, and surveys on Shopify.
  • Shopify Plus recognizes Okendo as a Premier Partner for reviews and UGC.

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Benefits

  • Remote Work Options
  • Paid Vacation
  • Paid Holidays
  • Flexible Work Hours
  • Family Planning Benefits
  • Fertility Treatment Support
  • Wellness Program
  • Mental Health Support
  • Conference Attendance Budget
  • Professional Development Budget
  • 4 weeks of annual leave
  • 12 weeks of Paid Family Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-5%
PR Newswire
Jun 6th, 2024
Okendo Expands Customer Marketing Platform with Launch of Okendo Loyalty

MIAMI, June 6, 2024 /PRNewswire-PRWeb/ - Okendo, the customer marketing platform that creates stronger connections between consumers and the brands they love, announces the release of Okendo Loyalty, rounding out a series of product launches to make Okendo the premier customer marketing platform for Reviews, Referrals, Loyalty, Quizzes, and Surveys.

PR Newswire APAC
Sep 27th, 2022
Okendo launched Okendo Connect on Sep 27th 22'.

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect.

Latest Nigerian News
Jul 15th, 2022
Base10 Partners invested into Okendo in $26M on Jul 15th 22'.

Christine Hall / TechCrunch:Okendo, which provides customer review tools to e-commerce brands, has raised a $26M Series A led by Base10 Partners, bringing its total funding to $33.5MNo merchant likes a bad customer review and Okendo, a customer marketing platform, announced $26 million in Series A funding today Click here to read full news.

TechCrunch
Jul 14th, 2022
Okendo Wants To Turn Your Shoppers Into Buyers Through Better Customer Reviews

No merchant likes a bad customer review and Okendo, a customer marketing platform, announced $26 million in Series A funding today to continue developing its customer review tools for e-commerce brands. Base10 Partners led the funding round and was joined by Craft Ventures and existing investor Index Ventures. It gives the company $33.5 million in total capital raised to date

Okendo
Jul 11th, 2022
Craft Ventures invested into Okendo in $26M on Jul 11th 22'.

Okendo, the most advanced customer review platform for ecommerce brands, announced today that it has raised a $26 million Series A financing round led by Base10 Partners with participation from Craft Ventures and existing investor, Index Ventures.