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Harry's

Builds consumer packaged goods brands

Senior Associate - Digital Shelf

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Educational or professional experience in graphic design, marketing, advertising, or a related field.
  • Roughly 2–3 years of e-commerce or digital shelf experience, including meaningful creative experience within the Walmart ecosystem.
  • Demonstrated expertise managing and optimizing creative assets for Walmart, including item setup, categorization, browse nodes, marketplace-specific creative requirements, image specifications, storefront standards, and Terms of Service.
  • Ability to connect creative decisions to commercial outcomes and form testable hypotheses, partnering with an analyst to measure results.
  • Experience troubleshooting back-end Walmart issues when updating creative assets such as A+ / Rich Media and storefronts.
  • Ability to work across departments while supporting three brands.
  • Ability to work autonomously, run well-scoped work end to end with minimal guidance, and deliver on time and in full.
  • Proficiency with Adobe Creative Suite or Figma.

Responsibilities

  • Collaborate with Brand Creative and the Amazon digital shelf team to develop and execute creative strategy for Harry’s, Lume, and Flamingo on Walmart.com and other retailers.
  • Partner with production teams, copywriters, and launch coordinators on Walmart art direction to deliver new product launches.
  • Lead the end-to-end process of creating, editing, and optimizing Walmart- and retail-specific creative assets, ensuring cohesive brand narratives across listings, A+ / Rich Media, storefronts, and advertising materials.
  • Optimize main images to lift click-through rate and A+ / Rich Media to drive conversion rate.
  • Form a hypothesis for each creative update, work with an analyst to track its impact, explain the rationale for changes to brand and creative teams, and tie creative work to commercial strategy and broader brand goals.
  • Collaborate with brand, retail, advertising, creative, and analytics partners to ensure cohesive brand representation; work with the manager to scope and prioritize work and clarify ownership across teams.
  • Apply winning assets and learnings to other retail marketplaces such as Target, Ulta, and Kroger within each marketplace’s creative requirements, and build reusable templates for the broader team.
  • Monitor Walmart’s evolving best practices and platform updates, anticipating issues before they affect launches or advertising performance.
  • Build and upload Walmart listings from a creative perspective, partnering with retail leads on item setup to meet Walmart requirements and optimize for search engine optimization and Answer Engine Optimization.
  • Apply knowledge of Walmart’s back end, categorization, and browse nodes to set items up for optimal performance.
  • Troubleshoot back-end Walmart issues that block creative updates, including publishing errors, content rejections, and miscategorized items, and drive them to resolution.
  • Monitor listing health and creative performance data, including content quality, click-through rate, conversion rate, and search visibility, and recommend priorities based on business impact.
  • Ensure compliance with Walmart image specifications, storefront requirements, and Terms of Service.

Desired Qualifications

  • Content syndication platform experience, such as Salsify or Syndigo.
  • Experience with search engine optimization, Answer Engine Optimization, Walmart Connect, or other retail marketplaces.

About the Company

Harry's

Builds consumer packaged goods brands

Harry’s Inc runs a modern consumer packaged goods (CPG) company with multiple brands, including Harry’s, Flamingo, Lume, Mando, and Harry’s Labs. It develops and brings to market personal care and grooming products aimed at meeting real consumer needs, and it acts as an M&A engine to expand into new categories. The products are designed to be accessible and practical for everyday use, delivered through its brands and supported by in-house product development and brand-building capabilities. The company differentiates itself by focusing on people—its employees and customers—and by attaching a social mission, donating 1% of sales across its brands to nonprofits. Its goal is to Create Things People Like More, improving products, experiences, and tools for customers while generating positive impact in the community.

Company size
201-500
Company stage
Acquired
Total funding
$474.6M
Headquarters
Lynn, MA
Founded
2013

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