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Attentive announced the release of new AI Pro and AI reporting functionality. Search. Frye reports 13% overall revenue lift with Attentive AI Pro Suite Attentive(R), the omnichannel marketing platform for retailers, apparel brands and e-commerce companies redefining how brands and people connect through relevant, personalized experiences, today announced the next generation of its agentic AI marketing solutions with Lifecycle Intelligence, a new set of capabilities within Attentive AI Pro. Lifecycle Intelligence helps marketers better understand customer behavior, value and product interests throughout their journey, enabling smarter decisions about who to reach and how to engage them. Lifecycle Intelligence includes three new capabilities: * Product Affinity: Now generally available to AI Pro customers, Product Affinity enables marketers to build dynamic audiences around customer interest in specific products and categories. * Recency, Frequency and Monetary Value (RFM): Available to AI Pro customers in beta, RFM provides a clearer picture of how recently and how often customers buy, and how much they spend. * Customer Lifetime Value (LTV): Available to AI Pro customers in beta, Customer LTV allows brands to understand what customers have spent and what they may spend over time, helping marketers determine where to focus retention efforts. Lifecycle Intelligence helps marketers make sense of the countless signals they receive from customers, while Attentive's agentic AI simultaneously acts on signals such as customer interests, behaviors and value to keep audience segments current and campaign delivery highly relevant. "Marketers now have endless data points from their customers and have been begging for an engine that learns from and acts on those signals for years, but the technology just wasn't there until recently," said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attentive. "Attentive AI is helping brands understand their customers and their interests more clearly. That deeper understanding can drive revenue lift while creating stronger, more meaningful relationships over time." How Brands Are Using AI Pro to Drive Measurable Results Brands are already seeing measurable results with Attentive AI Pro. Frye US has embraced the broader AI Pro suite to unlock incremental revenue, with a 13% overall revenue lift. AI Pro also helped Flag & Anthem recognize more shoppers and connect more behavior to real customer profiles, giving the brand more opportunities to trigger relevant messages based on what shoppers were browsing, abandoning, or showing interest in. This led to a 28% lift in additional people identified for follow-up, 7% more incremental sign-ups, and a 20% increase in abandonment journey revenue. "We have so many different customer interests across the brand - golf, western-inspired styles, everyday apparel, women's, and more. There's a big opportunity to segment more thoughtfully and send customers the content they actually want to see," said Beth Tusso, Senior Director of Marketing, Flag & Anthem. Expanding AI Across the Marketing Workflow Attentive is also expanding AI across more of the marketer's workflow with Reporting Agent and Model Context Protocol (MCP) capabilities, both available in beta. Reporting Agent gives marketers a conversational way to ask questions about their Attentive program, quickly understand what changed and why, and surface recommendations for next steps in minutes. MCP enables marketers to securely connect external AI tools like ChatGPT and Claude with Attentive, with over 70 tools currently available in beta to streamline campaign creation, audience building, reporting and more. For brands like Spiraledge, the MCP is already making it faster and easier to get answers about program performance without relying on manual reporting. "If I have a question about our email and SMS program, I can go and answer it myself at whatever depth that I need right now, and I can do this in a few minutes." Adam Hayim, Chief Marketing Officer, Spiraledge.

Attentive announces the launch of AI Grow. AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations. Attentive, the omnichannel marketing platform for retailers, apparel brands, and ecommerce companies, has announced the general availability of AI Grow, its AI-driven subscriber list growth product. AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations, helping brands convert more visitors into high-quality subscribers. How AI Grow Optimises Retailers' Subscriber Growth in Real Time Almost every retailer still relies on fixed sign-up rules that treat every website visitor the same. AI Grow instead analyses real-time browsing and shopping behaviour among identified and logged-out visitors to determine the optimal moment to present a sign-up invitation, based on each shopper's likelihood of engagement. AI Grow enhances a brand's existing sign-up experience, using AI to make each interaction more relevant to the individual shopper. It continuously tests and learns from shopper behaviour and performance data to identify and engage visitors more effectively, without requiring marketers to run manual tests while respecting their rules and guidelines. Performance can be tracked directly in the platform or through existing 3rd party analytics tools. "For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently," said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attentive. "AI gives us the opportunity to start personalisation earlier - at the moment a shopper decides whether to begin a relationship with a brand. By adapting to each shopper in real time, AI Grow brings that intelligence to the very first interaction, helping marketers turn more of the traffic they already have into valuable, long-term customer relationships." AI Grow Customer Results: Measurable Subscriber and Revenue Growth Every AI Grow deployment is measured through incremental, cohort-level A/B testing against a brand's existing setup, allowing marketers to clearly isolate new subscribers and revenue generated by the product. Brands that tested AI Grow in beta experienced a median increase of approximately 25% in email and SMS sign-ups from existing website traffic and a median 35% increase in welcome series revenue. Yankee Candle saw a 52% combined lift in SMS and email subscribers in its first deployment and, in its most recent steady-state experiment, a 20% lift in welcome conversion across both channels. "It's been super valuable, especially in how we optimise our messaging with timing, targeting, and testing. Ultimately, it [AI Grow] helps us make smarter decisions faster, which is critical for a brand like ours managing a high volume of campaigns across channels," said Deepthy Marunninal, Sr. Manager, CRM at Yankee Candle. "The biggest gains come from how channels really work together. Investing in personalisation early doesn't have to be super complex to be effective, but it does make a significant impact on engagement and performance." Other brands are seeing similar gains with AI Grow. Clove saw a 19% incremental lift in SMS and email subscribers and a 48% increase in welcome revenue, while MANSCAPED captured 2,167 SMS and email opt-ins during its Super Bowl traffic surge - 5.4x its prior-week daily average. AI Grow Feeds Attentive's Agentic AI Platform Ecosystem AI Grow brings Attentive's connected AI experience to the start of the customer journey, helping brands build more personalised relationships from the first interaction. Those visitors and subscribers feed the same identity foundation that powers AI Journeys, which delivers personalised, one-to-one messages to help turn subscribers into customers, and AI Pro, which improves performance across a brand's broader email and SMS marketing program. Together, the products use AI to improve marketers' experience across audience growth, engagement, and campaign performance. AI Grow is now available to Attentive customers and follows the recent launch of Brand Voice 2.0, which helps marketers maintain a consistent brand voice across AI-generated SMS, email, and RCS content. Together, these innovations advance Attentive's broader vision to use AI across the customer journey to make marketing more personalised and effective. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More

Attentive has launched AI Grow, an AI-driven product that analyses website visitor behaviour in real time to optimise email and SMS sign-up invitations. The platform determines the best moment to present subscription offers based on each shopper's likelihood of engagement, moving beyond traditional fixed sign-up rules. Brands testing AI Grow in beta saw a median 25% increase in email and SMS sign-ups and a 35% increase in welcome series revenue. Yankee Candle achieved a 52% combined lift in SMS and email subscribers in its initial deployment. AI Grow integrates with Attentive's broader AI platform, which includes AI Journeys for personalised messaging and AI Pro for campaign optimisation. The product is now available to Attentive customers.