Customer Experience Agent

Aventon welcomes Jen Whalen as creative director. May 19, 2026 Aventon, a maker of ebikes, announced the appointment of Jen Whalen as creative director. A former procyclist and creative producer, director, and filmmaker with over 15 years of experience across Hollywood studios and global brand campaigns, Whalen brings "high-production storytelling expertise and authentic cycling background to her new role," said Aventon in a media release. Whalen joins Aventon from a freelance career, where she partnered with brands including Apple, Netflix, Levi's, Specialized, SRAM, and Hulu across creative direction, production, and storytelling. Before that, she spent nearly a decade as a senior producer for the in-house creative studio at Warner Bros., producing trailers, promos and digital campaigns for global releases, earning Promax and Telly Awards. Her connection to cycling runs deep. Whalen came up through the fixed gear scene and rode for Aventon's original pro team during the Red Hook Crit era. She went on to become a competitive road cyclist, winning a California State Championship title and competing at U.S. Nationals. In recent years, she has built a second creative lane in the outdoor industry, producing athlete-driven and docu-style storytelling, including a series around the inaugural women's Tour de France Femmes. In her role at Aventon, Whalen will lead creative direction and brand storytelling across campaigns, product launches, social content, and athlete partnerships, driving culture-led work that grows Aventon's brand reach and community connection. "Jen is a rare find: someone who has genuinely lived inside cycling culture at every level, from the fixed gear underground to the pro circuit, and who also knows how to tell stories that move people," said Kris Heineman, Senior Brand Director at Aventon. "She brings a creative point of view that is bold, authentic, and deeply human, which is exactly what we need as we continue to grow the brand." "Aventon has always been a fun success story to follow, from its fixie roots to where it stands today in the ebike world," said Whalen. "I want to get more people on bikes and out of their cars. It excites me to bring my ideas and creativity to this team, since I have a natural passion for cycling and it feels serendipitous to bring my energy back to a brand that supported me during my "glory" days of bike racing. Apparently, the race isn't over yet." Whalen is based in Los Angeles and joined Aventon in early May 2026. Images courtesy Aventon

Aventon expands B2B Payment Terms program to Germany with TreviPay. * 1 hour ago Expansion builds on North American program success and brings flexible invoicing and net terms to Aventon's growing retailer network in Europe OVERLAND PARK, Kan. -TreviPay, a global B2B payments infrastructure partner, today announced the expansion of its partnership with Aventon to support the launch of the Aventon Payment Terms program in Germany. Building on the success of Aventon's existing program in the US and Canada, the new offering will give qualified B2B buyers in Germany access to invoicing and flexible payment terms designed to make purchasing easier and more predictable. As Aventon enters the German market and expands its presence in Europe, TreviPay will serve as the exclusive provider of payment terms for Aventon's B2B buyers. The program is designed to help Aventon's retail partners buy more confidently and manage working capital more effectively, while supporting the brand's long-term growth in a new geography. By offering trade credit through TreviPay, Aventon can give retailers greater purchasing flexibility and strengthen its ability to compete in a dynamic market. TreviPay research shows 78% of B2B buyers say offering invoicing is necessary for a seamless purchasing experience, underscoring the importance of flexible payment terms as Aventon expands into a new market. "Payments and invoicing play an important role in how manufacturers build trust with their dealer networks and grow in new markets," said Brandon Spear, CEO of TreviPay. "As Aventon expands into Germany, offering flexible payment options helps remove friction from the buying process and gives retailers a more predictable way to manage purchases. It's a practical way to support growth while building stronger business relationships." The expansion reflects the strength of the existing relationship between Aventon and TreviPay, as well as the adoption and repeat purchase behavior seen in the current North American program. With experience supporting clients operating across Europe, TreviPay can help Aventon extend the same B2B payment experience to German buyers as it continues its international growth. "We are excited to partner with TreviPay, a highly experienced expert in the field, to accompany our expansion into the European market," said Oliver Hensche, B2B Sales Director, Europe. "TreviPay provides our dealer network with flexible B2B payment solutions and a seamless, transparent invoicing process." Through TreviPay's program, Aventon can extend invoicing and flexible payment terms to qualified B2B buyers in Germany, backed by TreviPay's underwriting and A/R decisioning, as the brand expands into Europe. About TreviPay TreviPay, The Pay by Invoice Company(TM), is the global B2B payments infrastructure partner for manufacturers, retailers, travel companies and banks. With its fully managed platform, intelligent apps, and 40 years of buyer intelligence, Finopotamus LLC help buyers buy, and sellers grow and get paid faster. Behind the scenes, Finopotamus LLC streamline the order-to-cash process, from fast customer onboarding and predictive marketing to smart invoicing and settlement, all powered by AI that improves with every transaction. The result is fewer errors, higher AOV and guaranteed DSO. Enabling more than $8B in global trade annually, TreviPay operates in 35 countries and was named a Leader for Embedded Payment Applications by IDC and a top vendor in cash application by The Hackett Group. For more information, visit www.trevipay.com. About Aventon Aventon was founded in 2013 in Brea, California. What began as a passion for bicycle racing has grown into one of the top electric bike brands in North America. Aventon blends advanced technology, thoughtful design, and a premium riding experience to redefine what modern adventure can be. With teams around the world and a continued focus on innovation, Aventon is shaping the future of two wheeled mobility.

Tailored European ebike ranges. Aventon launches Ultro motor models in Europe. Edited by Colin Smith - April 7, 2026 - Autos Aventon has launched a Europe-specific lineup, introducing new ebike models and its own Ultro motor platform designed to meet regional regulations and rider needs. The US brand, active since 2013, rolled out the range alongside a market strategy featuring dealer partnerships, test stations and localized customer service. The launch featured Aventon's integrated motor control and connected software, featuring a dedicated app that informed development with active user data. Design and engineering work was split across Los Angeles and Germany, with electronic engineering sourced from China and close collaboration with external design labs. Production capacity was set up in Poland while Aventon retained control over battery, display and software decisions, and planned spare-parts stocking at larger dealers. The debut included a hybrid go-to-market plan: direct sales via de.aventon.com plus a specialist dealer network and nationwide test stations. For European riders this matters because the bikes were created to solve distinct rider needs - performance eMTB, lifestyle commuting and pragmatic daily use - rather than repurposing US models. Owning the motor-software stack gives Aventon faster iteration and tighter aftercare, aligning with a trend toward region-tailored hardware and service-first ebike launches. Image Credit: Aventon, E-Bike MTB Ebike buying: channels, testing, and connected features When was the last time you test-rode an ebike? Trend Themes 1. Region-tailored Hardware - Designing ebike platforms specifically for regional regulations and rider preferences enables models that better match local use cases and legal frameworks, potentially redefining product segmentation. 2. Integrated Motor-software Stack - Ownership of the motor, firmware, and connected app creates a single iterative feedback loop that can accelerate performance optimization and personalized riding experiences. 3. Hybrid Go-to-market - Combining direct e-commerce sales with specialist dealer networks and nationwide test stations reshapes customer acquisition and service expectations across markets. Industry Implications 1. Urban Mobility - A shift toward purpose-built European ebikes opens opportunities for urban planners and mobility providers to integrate tailored micromobility fleets and infrastructure. 2. Manufacturing and Supply Chain - Distributed engineering across continents and localized production hubs points to supply-chain configurations that prioritize responsiveness, parts availability, and regulatory compliance. 3. Retail and Aftercare - Dealer networks stocked with spare parts and supported by connected diagnostics suggest new models for service-first retail and prolonged product lifecycles. Popularity