Account Director - PR, Enterprise Technology

More about the role:

Burson is looking for an Account Director (PR) – Enterprise Technology Practicefor our Mumbai Office. The individual will join our client servicing team and work with our Technology Practice.

Enterprise Technology: practice is built to navigate this complex landscape. Comprising specialists with deep domain expertise, the practice delivers insights-driven, evidence-based communication campaigns for B2B companies. Our team of technology communicators is uniquely prepared to help clients build reputation, manage risk, launch disruptive innovations and provide senior regulatory counsel. We develop and drive thought leadership programmes for clients spanning the entire spectrum of the enterprise technology industry, from telecom and hardware to cloud, mobility, security, and machine technologies.

As an Account Director, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to Burson’s performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts.  You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

Burson is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

What you'll do:

CORE JOB RESPONSIBILITIES

Client Service: 

• Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client’s business objectives and deliver results.
• Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team.
• Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints.
• Manage client relationships and be the client’s key contact, counselor, and strategic thinker.
• Timely Decision Making – The ability to identify a problem and find solutions.   Makes decisions in a timely manner, using available information and under tight deadlines.
• Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
• Be able to support the senior managers and leaders in resolving client issues.
• Maintain a strong rapport with journalists/bloggers/media members who cover your clients’ industries and businesses to optimize channels.
• Help develop media strategies, write pitch letters, and respond to media queries.
• Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities.
• Support the digital media strategy implementation.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency.

Business Development:

• Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients.
• Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders

Experience that contributes to success:

• Minimum 7+ years of work experience in public relations or the communications industry, with at least 3 years leading a team. 
• Experience of handling Enterprise Technology clients in a PR agency and has a significant network of connections with media outlets, reporters, etc
• Graduation in Public Relations or Communication.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines effectively.
• Strong research, analytical, and reporting capabilities.
• Familiarity with social media trends and influencer engagement.
• Collaborative mindset with strong teamwork and interpersonal skills.
• Working knowledge of Generative AI tools and their application in communications.