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Kyra

Tech-driven influencer marketing for Gen-Z brands

Account Director - Influencer Marketing

Account ManagementConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Senior ownership of accounts worth $500,000 or more, involving multiple stakeholders and workstreams, with demonstrated accountability for growing accounts.
  • Experience holding margin and contribution targets across an account portfolio, including addressing margin declines.
  • At least 7 years of influencer marketing experience, including casting and production, and strong fluency with relevant platforms.
  • Experience building and leading a team, including hiring, developing, and retaining Campaign Managers or equivalent, with evidence of team performance and retention outcomes.
  • Daily use of AI, with a concrete example of a changed process and its result.
  • Commercial knowledge of agency economics, margin, and resourcing.
  • Operational strength in building systems rather than workarounds.

Responsibilities

  • Own net revenue retention across a portfolio, including renewals, expansion, and revenue at risk.
  • Serve as the senior client relationship owner, engaging with contacts from day-to-day marketing teams through budget holders.
  • Own campaign delivery across the portfolio, ensuring work is on time, in scope, and meets KPIs.
  • Build and lead the Campaign Manager team through hiring, onboarding, standards, coaching, and progression.
  • Manage gross profit margin and costs across assigned accounts.
  • Carry and manage account-level gross profit margin against targets, team utilisation and throughput per head, cost per brief, renewal rate, and portfolio expansion revenue.
  • Map client stakeholders across functions and regions and own communications.
  • Set account strategy, including the roadmap, expansion case, and renewal plan.
  • Own commercial terms, scope, and budget.
  • Own executive reporting, including quarterly and executive business reviews.
  • Manage account risk.
  • Set production standards for casting, negotiation, brief workflow, and escalation.
  • Track Campaign Manager performance against measurable expectations; coach, provide regular feedback, and own progression and performance conversations.
  • Plan resourcing and workload.
  • Own delivery budgeting, forecasting, reconciliation, gross profit margin, and throughput per head.
  • Set influencer strategy, including casting direction, negotiation and rates, and re-engagement of high performers.
  • Act as the senior escalation point for complex campaign and influencer issues.
  • Lead post-campaign analysis, internal post-mortems, and post-campaign analysis decks.
  • Work with Sales, Legal, Product, and Strategy to align priorities and represent campaign delivery internally at a senior level.
  • Feed client needs, pain points, and feature requests back to Product.

About the Company

Kyra

Tech-driven influencer marketing for Gen-Z brands

Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.

Company size
51-200
Company stage
Series A
Total funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017

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