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Mars

Global confectionery, food, and petcare company

Assistant Marketing Manager - Brand Communication

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeShanghai, ChinaIn-person

About the Job

Requirements

  • A bachelor's degree or above in Marketing, Communication, Business, or a related field.
  • At least three years of experience in an MNC marketing function or on a platform/social MCN, with practical expertise and a solid skill set in Red platform planning (KFS) and implementation.
  • Strong interpersonal, project management, communication, and influencing skills, with the ability to collaborate with pillar marketing, global and regional stakeholders, and external agencies.
  • Ability to think strategically and build engaging content, with strong leadership.
  • Good written and verbal command of English and Chinese.

Responsibilities

  • Oversee Red social activities for key franchises, from KFS planning through daily implementation.
  • Lead BGC and UGC content creation to drive pet-owner engagement and word of mouth.
  • Lead PGC KOL selection and content co-creation, coordinating feed ads and search keywords.
  • Operate and manage UGC activities to drive word of mouth.
  • Drive cross-functional collaboration for social seeding needs to improve conversion from content to commerce.
  • Supervise performance against Red KPIs through agency management, ongoing optimization, and daily operational improvements.

Desired Qualifications

  • MCN background is preferred.
  • Practical experience with the Red platform or an MCN platform is a plus.

About the Company

Mars

Global confectionery, food, and petcare company

Mars makes confectionery, food, and petcare products and also operates pet health services through networks like Banfield, VCA, BluePearl, and Royal Canin. Its products are marketed under familiar brands such as M&M’s, Snickers, Milky Way, Skittles, Dove, Orbit, Pedigree, Royal Canin, Whiskas, and Cocoavia, sold globally to consumers and pet owners. The company differs from competitors by combining a broad, diversified portfolio with a global, family-owned structure guided by the Mars Principles (Quality, Responsibility, Mutuality, Efficiency, Freedom), which drives its operations and partnerships. Mars aims to help communities prosper and to grow its business while improving social and environmental outcomes, using its scale to support responsible practices across the world.

Company size
10,001+
Company stage
Debt Financing
Total funding
$27B
Headquarters
McLean, VA
Founded
1911

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