Acxiom collects, analyzes, and sells consumer and business information to support targeted advertising and marketing services. Its offerings center on data management and audience targeting, including data onboarding through its LiveRamp unit, which connects online data with offline identities. After selling its core Marketing Solutions division to IPG in 2018, Acxiom now operates as a standalone division within IPG and focuses on data-driven marketing, identity resolution, and data services for advertisers. Unlike many competitors, Acxiom combines long-standing data assets with modern identity-driven activation through LiveRamp, enabling marketers to reach and measure audiences across channels. The company’s goal is to help advertisers plan, reach, and evaluate campaigns by using accurate, connected customer data across digital and offline environments.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$2.3B
Headquarters
Conway, Arkansas
Founded
1969
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