Dentsu

Marketing analytics and digital advertising solutions

Associate – Manager - Media Planning

Performance & Paid MarketingUpdated on Nov 13

Full-timeTaipei City, TaiwanNo salary listedIn-person

About the Job

Requirements

At least 3 years of media planning experience at an advertising agency, media agency, or in-house corporate team.
Familiarity with traditional media, including television and print, and digital media platforms and technologies, including Facebook, Google, and LinkedIn.
Hold at least two digital marketing-related certifications, such as GA, Facebook Blueprint, or Google Ads.

Responsibilities

Develop comprehensive advertising media plans covering traditional and digital media according to client needs, and execute proposals and pitches.
Manage project schedules, allocate budgets, purchase and publish media, package content, and plan activities.
Monitor advertising performance, including return on investment and click-through rate; analyze traffic and return on investment across channels; and optimize media strategy.
Communicate with clients to understand their needs and maintain relationships, serving as a liaison between vendors and internal teams such as creative and sales.
Collaborate with mediatech, creative, events, and marketing teams to ensure website experience, copy, and video content align with media promotion strategy.
Support the senior team and take responsibility for administrative tasks within the team to help campaigns run smoothly and according to plan.

The purpose of this role is to provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

策略擬定與提案：根據客戶需求，制定全方位廣告媒體規劃（含傳統媒體與數位媒體），執行提案與比稿。
專案管理與執行：負責專案時程控管、預算分配、媒體購買與發布、內容包裝與活動規劃。
媒體優化與成效分析：監測廣告成效（如ROI, CTR），分析各管道流量與投資報酬率，優化整體媒體策略。
客戶溝通與關係維護：與客戶溝通需求，擔任廠商與內部協作部門（如創意、業務）的橋樑。
跨部門合作：與mediatech、創意、活動、行銷團隊密切合作，確認網站體驗、文案或影音內容符合媒體推廣策略。
經驗要求：3年以上廣告公司、媒體代理商或企業內部的媒體企劃經驗。
技能知識：熟悉傳統媒體（電視、平面）與數位媒體（Facebook, Google, LinkedIn等）平台與技術。
專業認證：持有2項以上數位行銷相關認證（如GA, Facebook Blueprint, Google Ads）。

Location:

Taipei - No. 77, Songgao Rd., Xinyi Dist.

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size: 10,001+
Company stage: IPO
Headquarters: Tokyo, Japan
Founded: 1901

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