Job Description

Make a difference by becoming part of the No. 1 protein snack manufacturer worldwide as Digital Performance Manager & AI Manager EMEA at Link Snacks.
Our spacious and modern HQ is located in the vibrant Amsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks. 
This position is based in Amsterdam and you will be reporting to the Marketing Director EMEA.

The Digital Performance Manager & AI Manager is responsible for analyzing social media performance and consumer insights to measure campaign effectiveness, optimize digital marketing activities, and strengthen the brand portfolio presence across channels.

The role leverages data collection, analysis, interpretation, and reporting to generate actionable recommendations that support business and marketing objectives.
Working independently, the analyst identifies trends, develops insights, and delivers clear performance reports to guide decision-making.
Success in this role requires strong analytical capabilities, consumer focus, effective communication skills, and the ability to manage complexity in a fast-paced digital environment.

The individual collaborates closely with internal stakeholders to execute digital marketing initiatives, enhance customer experiences, and support continuous improvement opportunities.
In addition, the role requires proficiency in leveraging AI-powered tools to create and optimize digital assets, visual content, and campaign materials for deployment across social media and other digital channels, ensuring engaging, brand-consistent, and high-performing content.

Your main responsibilities will include:

Consumer Needs & Experience Research: Conduct research and analyze customer, consumer, and market data to understand audience segments, trends, needs, behaviors, and expectations, translating findings into actionable recommendations.

Digital Marketing Plan Execution: Support and execute digital marketing campaigns, including content planning, audience targeting, value proposition development, channel integration, and campaign optimization across digital platforms.

Data Collection & Analysis: Gather, organize, and analyze social media, marketing, and consumer data to identify trends, measure performance, and support fact-based decision-making.

Insights & Reporting: Develop performance reports, dashboards, and recommendations that measure ROI, campaign effectiveness, audience engagement, and overall social media impact.

Consumer Experience Enhancement: Support the implementation and testing of consumer experience initiatives, tools, and processes that strengthen brand engagement and loyalty.

Stakeholder & Internal Client Management: Build strong working relationships across marketing, commercial, and cross-functional teams to provide insights, answer business questions, and deliver high-quality professional support.

AI-Enabled Content Development: Create, adapt, and optimize AI-generated digital assets, visual content, and social media materials to improve content effectiveness, increase engagement, and ensure brand consistency across digital channels.

Qualifications

EU Citizenship and/or a valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language.

3 to 5 years of relevant professional experience in social media, digital marketing, marketing analytics, consumer insights, or a related field, with the ability to work independently and manage responsibilities with limited supervision.

Experience in social media management, including creating, scheduling, publishing, monitoring, and analyzing content across social media platforms.

Experience in market research and analysis, using consumer, market, and performance data to identify trends, generate insights, and support business decisions.

Basic experience coordinating projects or guiding the work of others, even without formal people management responsibility.

Strong experience using data analytics, reporting, and business intelligence tools to measure campaign performance and communicate results effectively.

Experience creating and optimizing digital content, with proficiency in AI-powered content creation tools to develop social media assets, visual content, and marketing materials for digital channels.

Additional Information

Our benefits
At Link Snacks, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!

A competitive salary and a bonus structure based on performance
27 days annual holidays
Lunch on Mondays
Hybrid working model, because we believe the future of work is based on a building modern, adaptable, and agile workplace culture 3 days from our office in Amsterdam and 2 home office days.
Pension Plan
Commuting allowance & WFM (work from home) allowance

Equal Employment Opportunity Employer
Link Snacks provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

About the company

Jack Link's Protein Snacks makes protein-rich meat snacks sold worldwide under the brands Jack Link's, BiFi, Peperami, and Minuets. The snacks are ready-to-eat meat treats designed to provide protein and satisfy hunger, produced in their own plants for quality control. The company combines a long family tradition with a broad global presence and multiple regional brands, supported by in-house production and extensive distribution. Its goal is to feed the wild sides of consumers worldwide with high-quality, great-tasting snacks through a strong brand portfolio.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minong, Wisconsin

Founded

2014

Get referred to Jack Link's Meat Snacks

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Simplify's Take

What believers are saying

March 2, 2026 three-ingredient line taps clean-label demand and protein-first snacking.
September 28, 2026 grass-fed multipacks and LiL' Links target family value shoppers.
May 14, 2026 Jeff Caswell's North America promotion strengthens execution across snacks and retail.

What critics are saying

Beef supply tightening and tariffs raised prices in 2025, squeezing margins into 2026.
Ultra-processed-food rules threaten jerky marketing if regulators target processed protein snacks.
A prolonged U.S. cattle herd contraction could starve Perry's new plant and cap growth.

What makes Jack Link's Meat Snacks unique

Jack Link's owns vertical integration from cattle to shelf, including Perry, Georgia, opened June 2025.
Its March 2026 clean-ingredient platform spans three-ingredient sticks, steaks, and slices nationwide.
The brand keeps winning convenience and Walmart through collaborations like Meat Church and Doritos.

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Benefits

Health Insurance
Paid Vacation
Paid Holidays
Flexible Work Hours
Remote Work Options
401(k) Retirement Plan
Stock Options
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Professional Development Budget

Company News

BNP Media

Oct 5th, 2026

Jack Link's expands protein snack line with new Multipacks.

Jack Link's expands protein snack line with new Multipacks. Grass-fed beef sticks and LiL' Links mini sticks offer portable protein options in multiple pack sizes. October 5, 2026 Jack Link's announced the launch of its new Grass-Fed & Finished Beef Stick Multipacks (10-count) and LiL Links' Mini Stick Multipacks (three- and six-count). With these new options, consumers get more sticks in every pack and the same premium grass-fed protein, without a premium price tag. Jack Link's offers a 0.92oz beef stick delivering 8g of protein, at a an accessible price. The sticks come in Original, Teriyaki and Jalapeño, delivering protein, clean ingredients and taste. Looking for a reprint of this article? From high-res PDFs to custom plaques, order your copy today! JOIN TODAY to unlock your recommendations. Already have an account? Sign In

PR Newswire

Sep 28th, 2026

Jack Link's(R) introduces Grass-Fed & Finished Beef Stick Multipacks and LiL' Links Mini Stick Multipacks.

Jack Link's(R) introduces Grass-Fed & Finished Beef Stick Multipacks and LiL' Links Mini Stick Multipacks. Sep 28, 2026, 09:59 ET New high-quality meat stick multipacks deliver the premium ingredients families want at a more accessible price than many leading better-for-you meat stick brands. MINONG, Wis., Sept. 28, 2026 /PRNewswire/ - Jack Link's, the world's leading meat snack brand, today announced the launch of its new Grass-Fed & Finished Beef Stick Multipacks (10-count) and LiL Links' Mini Stick Multipacks (3 & 6 count). With these new options, consumers get more sticks in every pack and the same premium grass-fed protein, without the "ick" of the premium price tag. For too long, consumers have been conditioned to pay more while getting less. Jack Link's is changing that with a 0.92-ounce beef stick delivering 8 grams of protein, the same protein-to-ounce ratio as competitors, at a much more accessible price. The sticks come in Original, Teriyaki and Jalapeño, delivering high-quality protein, clean ingredients and great taste while making premium protein more accessible for everyday families. More sticks. More protein. Less compromise. Also joining the lineup are new LiL' Links Mini Stick Multipacks, a convenient grab-and-go option designed for busy families and snackers of all ages. Available in Grass-Fed Beef and Antibiotic-Free Turkey, each stick delivers 5-6 grams of protein with zero sugar at a much more accessible price than competitors. LiL' Links are also made with no added MSG and no nitrates or nitrites, offering a simple, high-quality protein snack that fits seamlessly into lunchboxes, pantries, road trips and everyday snacking. This new lineup is designed for busy families looking for nutritious, portable snacks that fuel and everyday life. "Consumers shouldn't have to choose between quality, nutrition and affordability," said Lori David, VP of Integrated Marketing at Link Snacks, the makers of Jack Link's. "Too many brands have convinced people that 'premium' means paying more. We don't buy that. With our new Grass-Fed & Finished Beef Stick Multipacks, families get 100% grass-fed and finished beef, high-quality ingredients and real protein at a price that's roughly 20%[1] lower than many well-known competitors. We're proving that better meat snacks don't have to come with a premium price tag." The launch comes as protein continues to drive growth across the snacking category, with 61% of consumers saying they would choose meat if they could only have one source of protein and 58% saying they trust meat snacks more than protein shakes or protein bars for their health benefits.[2] About Link Snacks Link Snacks is a global powerhouse in protein snacking and the home of Jack Link's, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest-growing brands in the world: Jack Link's(R), Lorissa's(TM) Organic Snacks, Golden Island(R), Country Fresh Meats(R), Rare Breed(R), Peperami(R), BiFi(R), KOOEE!(R) and more. ________________________________ [1] NielsenIQ, TOTAL US XAOC, W/E 9/12/2026 [2] Protein Paradox: Survey Commissioned by Link Snacks via Talker Research. SOURCE Link Snacks, Inc.

Meat+Poultry

Sep 3rd, 2026

Jack Link's, Meat Church launch limited-time jerky line.

Jack Link's, Meat Church launch limited-time jerky line. Sep 3, 2026 MINONG, WIS. - Jack Link's and Meat Church BBQ announced a collaboration on two limited-time jerky varieties inspired by Meat Church-brand barbecue rubs, Holy Cow Beef Jerky and Honey Hog Pork Jerky. Holy Cow Beef Jerky is inspired by Meat Church's signature Holy Cow Texas-style BBQ rub and crafted with bold, beef-forward flavor, while Honey Hog Pork Jerky is a take on Meat Church's fan-favorite Honey Hog BBQ rub, delivering balanced flavors of savory smoke and sweet honey notes. The two jerky flavors are available now through Sept. 25 at select Walmart locations nationwide. "At Link Snacks, we know that taste and flavor are the biggest drivers of snack choice," said Holly LaVallie, senior vice president of Marketing and R&D, Link Snacks. "Protein and other functional benefits matter, but if a snack doesn't taste great, they're not coming back. "That's what Jack Link's does best: combining the nutritional benefits of high-quality protein with exceptional flavor," she said. "Partnering with Matt and the Meat Church team was a natural fit. They're experts in creating incredible meat seasonings, and when you pair that expertise with the most portable protein snacks on the market, you get something truly special: a product that brings together the very best of taste and function." The collaboration combines Jack Link's premium jerky-making expertise with the bold, barbecue-inspired flavor profiles that have earned Meat Church a passionate following among backyard grillers, pitmasters and barbecue enthusiasts across the country, the companies said, making the partnership a natural fit. "I am super excited to be collaborating with Jack Link's to bring fans two exclusive jerky flavors inspired by Meat Church Holy Cow and Honey Hog," said Matt Pittman, founder of Meat Church BBQ. "We worked closely together to create flavors that celebrate what barbecue lovers enjoy most. These are absolute bangers, and I'm excited for Meat Church fans across the country to get their hands on them." Meat Church has become one of the most recognized brands in barbecue through its award-winning rubs and seasonings, recipes, classes and digital content. Pittman appeared on the "BBQ Pitmasters" competition barbecue television show. Link Snacks is a leading producer of protein snacks, operating facilities across 11 countries. The company's product portfolio includes Jack Link's, Lorissa's Organic Snacks, Golden Island, Country Fresh Meats, Rare Breed, Peperami, BiFi, KOOEE! and more. Get better meat and poultry industry search results. Adding Meat+Poultry tells Google to prioritize MEAT+POULTRY stories.

PR Newswire

Sep 1st, 2026

Jack Link's(R) and Meat Church BBQ deliver the perfect blend of protein and bold flavor.

Jack Link's(R) and Meat Church BBQ deliver the perfect blend of protein and bold flavor. Sep 01, 2026, 13:13 ET The collaboration brings together America's No. 1 meat snack brand and one of BBQ's most beloved flavor authorities MINONG, Wis., Sept. 1, 2026 /PRNewswire/ - Jack Link's, the world's leading meat snack manufacturer and No. 1 meat snack brand, is turning up the flavor with a new collaboration alongside Meat Church BBQ, the renowned barbecue lifestyle brand founded by pitmaster Matt Pittman. Together, the brands have launched two limited-time jerky varieties inspired by two of Meat Church's most popular BBQ rubs: Holy Cow Beef Jerky and Honey Hog(R) Pork Jerky. Available now through September 25 at select Walmart locations nationwide, the collaboration combines Jack Link's premium jerky-making expertise with the bold, barbecue-inspired flavor profiles that have earned Meat Church a passionate following among backyard grillers, pitmasters and barbecue enthusiasts across the country. "At Link Snacks, we know that taste and flavor are the biggest drivers of snack choice. Protein and other functional benefits matter, but if a snack doesn't taste great, they're not coming back," said Holly LaVallie, SVP of Marketing and RD& at Link Snacks. "That's what Jack Link's does best: combining the nutritional benefits of high-quality protein with exceptional flavor. Partnering with Matt and the Meat Church team was a natural fit. They're experts in creating incredible meat seasonings, and when you pair that expertise with the most portable protein snacks on the market, you get something truly special: a product that brings together the very best of taste and function." The lineup includes: * Holy Cow(TM) Beef Jerky inspired by Meat Church's signature Holy Cow Texas-style BBQ rub and crafted with bold, beef-forward flavor. * Honey Hog(R) Pork Jerky inspired by Meat Church's fan-favorite Honey Hog BBQ rub, delivering the perfect balance of savory smoke and sweet honey notes. For Pittman, the partnership was a natural fit. "I am super excited to be collaborating with Jack Link's to bring fans two exclusive jerky flavors inspired by Meat Church Holy Cow and Honey Hog," said Matt Pittman, founder of Meat Church BBQ. "We worked closely together to create flavors that celebrate what barbecue lovers enjoy most. These are absolute bangers, and I'm excited for Meat Church fans across the country to get their hands on them." Founded in Texas, Meat Church has become one of the most recognized names in barbecue through its award-winning rubs and seasonings, recipes, classes and digital content, building a devoted community of barbecue enthusiasts nationwide. The limited-time collaboration is available now at select Walmart stores in 48 states while supplies last. About Link Snacks Link Snacks is a global powerhouse in protein snacking and the home of Jack Link's, one of the most recognizable meat snack brands in the world. Born and still rooted in Minong, Wisconsin, Link Snacks was founded by Jack Link himself and is a family-owned company built on uncompromising quality, relentless innovation, and a belief that real protein fuels real people. Since 1985, Link Snacks has grown into a global force in protein snacking, operating facilities across 11 countries, all united by one mission: craft awesome snacks that raise the bar for the entire industry. From bold jerkies to high-quality sticks, steaks, slices and bites, Link Snacks delivers premium protein snacks in flavors, sizes, and formats for every consumer, every appetite, and every occasion. Our portfolio includes some of the most iconic and fastest-growing brands in the world: Jack Link's(R), Lorissa's(TM) Organic Snacks, Golden Island(R), Country Fresh Meats(R), Rare Breed(R), Peperami(R), BiFi(R), KOOEE!(R) and more. SOURCE Link Snacks, Inc.

CNBC

Jul 29th, 2026

How a bankrupt Wisconsin slaughterhouse became a $1.6B meat snacks empire

A Wisconsin slaughterhouse owner turned bankruptcy into a billion-dollar meat snacks empire. Jack Link was 40 when his business filed for bankruptcy protection in 1985. Searching for a turnaround product, he began making beef jerky using a family recipe. Link Snacks now generates over $1.6 billion in annual retail sales, according to Nielsen IQ data. The family-owned company operates eight brands including Jack Link's and Lorissa's Organic Snacks in a US market worth more than $5 billion. The business expanded by acquiring regional competitors and later purchased Unilever's meat snacks division in 2014. In 2025, it opened a $450 million manufacturing facility in Georgia. Chief executive Troy Link, who succeeded his father in 2013, faces rising beef prices driven partly by tariffs. The company raised prices by at least 10% in 2025 and competes against Hormel Foods and emerging brands like Chomps.

Jack Link's Meat Snacks

Digital Performance Manager & AI Manager

About the job