CX/CRM Strategist
VML
CX/CRM Strategist
VML
Global marketing automation, personalization, and CRM
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
CX / CRM Strategist (1 year contract)
Who we are looking for:
VML Canada is looking for a motivated CX / CRM Strategist to join our growing CX team creating complete customer experiences for Canadian and American clients. Reporting to the CSO and working closely with a CX Strategy Director you will collaborate across a portfolio of brands to play a critical role in solving real brand (business) problems through empathy and innovation. Digital experience planning is important as is having a base knowledge of CRM as a skillset
What you’ll do:
Who you are:
You are passionate about the future technology enables for brands and their customers. You are continuously asking yourself why and are quite acquainted with rabbit holes. You have strong opinions, loosely held, and while you are a talented individual contributor, you love to see your work take new shape with input and collaboration from other disciplines. You want to learn and grow and teach.
What you’ll need:
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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- 65000 - 115000 CAD
VML MAP is a global marketing services and technology partner that serves as a center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale. It helps brands humanize the relationship with customers by delivering data‑driven, personalized content across all channels and industries, leveraging a multi-disciplinary team across consulting, data & AI, content & creative, identity & 1to1, paid media, technology & platform, operating models & processes, and operations. The company operates from 14 offices worldwide, with a mission to scale efficient, measurable experiences that drive business success. Distinguishing factors include its global, diverse team; integration of marketing technology with AI capabilities; and a focus on end-to-end, interoperable solutions rather than isolated campaigns.
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