C

Catalog

Enriches retailer catalogs for AI shopping

Founding GTM

Full-Time
No salary listed
Senior
San Francisco, CA, USA
In PersonIn-office work in North Beach, San Francisco; relocation is supported by the posting's location requirement.
Sales & Account ManagementAccount Executive
H1B Sponsorship Available

About the job

Requirements
  • You have 5-10 years of sales experience, with meaningful experience selling to e-commerce brands, retailers, or marketplaces.
  • You have a track record of closing deals with Heads of E-commerce, digital, growth, merchandising, marketing, or product leaders.
  • You have sold technical, platform, API, data infrastructure, martech, commerce, or developer-oriented products.
  • You can generate your own pipeline through outbound, account-based marketing, events, or creative prospecting.
  • You are comfortable in 0-to-1 environments where the playbook does not exist yet.
  • You are technically credible and can sell across commercial, product, data, and engineering stakeholders.
  • You are deeply curious about AI, commerce, and how people discover and buy products.
  • You are based in, or willing to relocate to, San Francisco.
Responsibilities
  • Build and execute account-based marketing campaigns targeting e-commerce brands, retailers, marketplaces, and commerce infrastructure companies.
  • Generate your own pipeline through outbound, creative prospecting, events, partner channels, and founder-led campaigns.
  • Sell into Heads of E-commerce, digital, growth, merchandising, marketing, product, and innovation teams.
  • Test and iterate on messaging, channels, personas, and outbound sequences to find what resonates with retail and brand buyers.
  • Own conference strategy, including pre-event outreach, on-site engagement, and post-event conversion.
  • Own the full sales cycle: prospect, qualify, demonstrate, negotiate, and close.
  • Sell technical infrastructure to commercial, product, and technical buyers at retailers and brands.
  • Help customers understand how AI discovery, AI search, and agentic commerce will change product discovery and conversion.
  • Work closely with product and engineering to turn customer conversations into product insight.
  • Help establish the repeatable motions that will scale with the company.
Desired Qualifications
  • Experience as an early go-to-market hire at a high-growth startup.
  • Experience at a Series A-B company, commerce infrastructure company, AI-native company, martech company, or developer-focused company.

About the company

Catalog provides infrastructure to turn retailer catalogs into AI-ready product intelligence for AI shopping agents and conversational commerce. It connects to retailer data stacks (Shopify, PIMs, ERPs) to ingest, normalize, and enrich product data, including resolving variants, filling missing attributes, and adding signals from images and reviews. Data is exposed via a Live API and retailers control where products appear while measuring performance by channel for various partners. Goal: enable accurate product retrieval, comparison, and checkout within next-generation conversational shopping experiences.

Company Size

1-10

Company Stage

Seed

Total Funding

$3M

Headquarters

San Francisco, California

Founded

2025

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Simplify's Take

What believers are saying

  • Catalog raised $3 million in March 2026, led by Acrew Capital.
  • Retail Brew said half a dozen brands already use Catalog, including Hobbiesville and Kidsy.
  • Kidsy generated 2,100 shoppers directly from AI assistants after Catalog cleanup.

What critics are saying

  • Salesforce Agentforce Commerce shipped native ChatGPT catalog syncing in June 2026.
  • Shopify Catalog now auto-syndicates eligible products to ChatGPT, Copilot, and Gemini.
  • OpenAI, Shopify, and Salesforce can absorb Catalog's function, killing the startup.

What makes Catalog unique

  • Catalog normalizes merchant catalogs into AI-ready product objects for ChatGPT and Gemini.
  • Gunasekara and Farrell combine Square, Cash App, Harvard math, and recommendation-engine expertise.
  • Its Live API targets retailers, research labs, and agentic commerce platforms.

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Company News

VKT
Apr 3rd, 2026
Catalog Raises $3M for AI Commerce Data Platform

Catalog launches infrastructure to make merchant products visible to AI shopping agents.