Senior Analyst - Customer Marketing Analytics

The Senior Analyst, Customer Marketing Analytics will play a key role in driving performance and optimization across marketing channels supporting OneMain's existing customers. This role will partner closely with Marketing, Product, and business teams to measure channel effectiveness, identify opportunities to improve customer engagement, and drive business growth.

We are looking for someone who is excited about using data to solve complex business problems and translate insights into action. With limited supervision, this individual will serve as the analytical lead for assigned customer marketing channels, including Direct Mail, outbound Calling, and other customer engagement channels. The Analyst will own the performance measurement framework, proactively identify and prioritize analytical opportunities, and translate complex data into actionable recommendations that influence marketing strategies and business decisions.

The ideal candidate combines strong analytical capabilities with business curiosity and a collaborative mindset, moving beyond reporting what happened to understanding why it happened and identifying opportunities to improve future performance.

In the Role

• Own performance measurement and analytics across multiple customer marketing channels, including Direct Mail, outbound Calling, and other customer engagement channels, providing visibility into channel effectiveness, customer response, creative testing, and business outcomes.

• Develop, maintain, and continually enhance dashboards, scorecards, and reporting to monitor key performance indicators and support ongoing channel performance management.

• Monitor performance against targets, historical trends, and benchmarks; identify emerging opportunities, risks, and areas requiring deeper investigation.

• Conduct deep-dive analyses using customer, campaign, channel, and performance data to identify key drivers of business results and understand changes in customer behavior.

• Partner with channel owners to support test-and-learn strategies, including defining hypotheses, establishing success metrics, evaluating test results, and identifying opportunities to scale successful approaches.

• Develop analytical frameworks that connect marketing activity and customer engagement to downstream business outcomes, helping distinguish the impact of customer mix, channel execution, conversion, and other performance drivers.

• Continually improve existing reporting and analytical processes through automation, quality controls, enhanced measurement, and development of new analytical capabilities.

• Effectively summarize and present analytical findings, business implications, and recommendations to Marketing, Analytics, and senior management.

• Work cross-functionally with Marketing, Operations, Data Science, Finance, and other partners to translate business questions into structured analytical approaches and actionable solutions.

Requirements

• Bachelor's degree in a quantitative or business discipline such as Economics, Statistics, Finance, Business, Marketing Analytics, Engineering, Data Analytics, Computer Science, or a related field.

• 2+ years of experience in analytics, marketing analytics, customer analytics, business analytics, or other complex, data-driven problem solving. Advanced degrees may offset experience.

• Strong experience using data to identify business performance drivers and translate findings into actionable recommendations.

• Experience querying and analyzing large datasets using tools such as SQL, SAS, Python, R, or similar analytical tools.

• Experience developing or managing dashboards, recurring reporting, and performance measurement.

• Strong analytical and critical-thinking skills, including the ability to independently structure and solve ambiguous business problems.

• Strong communication skills with the ability to translate complex analytical findings into clear insights for technical and non-technical audiences.

• Demonstrated ability to work cross-functionally and influence business decisions through data and insights.

Preferred

• Experience in marketing analytics, CRM, customer lifecycle marketing, or multi-channel marketing analytics.

• Experience evaluating marketing performance across channels such as Direct Mail, outbound Calling, email, digital, or other customer engagement channels.

• Experience with customer segmentation, campaign measurement, conversion funnel analytics, and test-and-learn methodologies.

• Experience designing and evaluating test/control strategies and measuring incremental marketing performance.

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.