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Influ2

Person-based ABM advertising platform integrates CRM

Senior GEO & SEO Specialist

SEO MarketingConfirmed live in the last 24 hours
Full-timeRemote in UkraineNo salary listed

About the Job

Requirements

  • At least 5 years of experience in SEO, including at least the past year focused on AI search visibility.
  • Demonstrable generative engine optimization results, including the ability to explain the baseline, prompts and platforms tracked, actions taken, results, and assessment limitations.
  • Strong technical SEO skills, including structured data, crawl and rendering behavior, log file analysis, site migrations, and Core Web Vitals.
  • Fluency with Ahrefs or Semrush, Google Search Console, GA4, Screaming Frog, and at least one AI visibility platform such as AthenaHQ, Brand Radar, Profound, Peec AI, or Otterly.
  • Digital PR and outreach experience, with a track record of earning relevant mentions, reviews, and coverage.
  • A strong understanding of positioning and category development, and the ability to connect unfamiliar concepts to the language buyers already use.
  • Use data to make decisions and move forward when evidence is incomplete.
  • Work independently, set priorities, and see work through.

Responsibilities

  • Own how buyers find, understand, and evaluate Influ2 through organic and AI search; the role is approximately 60% generative engine optimization and 40% traditional organic search.
  • Understand buyer questions, topics, comparisons, alternatives, and use cases, and improve Influ2’s presence across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Claude, Gemini, and Copilot.
  • Build representative prompt sets and repeatedly track brand mentions, descriptions, citations, cited sources, and competitors across platforms.
  • Identify content gaps and what should be created, updated, or restructured; guide content and product marketing teams on clear definitions, comparisons, FAQs, original data, customer evidence, expert perspectives, and supporting sources; set standards and write briefs rather than writing every post.
  • Identify sources that shape answers to buyers’ questions, audit how Influ2 and its category are described, correct inaccuracies, and earn relevant coverage across publications, analysts, partners, review sites, comparison content, and communities; prioritize sources using platform- and topic-specific evidence.
  • Manage technical discoverability, including crawlability, indexation, site architecture, internal linking, rendering, Core Web Vitals, and structured data.
  • Verify that search and AI crawlers can access desired content through robots.txt, infrastructure settings, and logs, while managing model-training permissions separately.
  • Identify organic search opportunities around relevant buyer topics and queries; improve and track rankings, impressions, clicks, organic traffic, and conversions; use performance data to prioritize content and technical improvements.
  • Track AI share of voice, brand accuracy, mentions, citations, referral traffic, organic search performance, conversions, and pipeline.
  • Form hypotheses, establish baselines, and repeat measurements before judging results; test emerging tactics such as llms.txt, account for attribution limits, and scale tactics with evidence of impact.

Desired Qualifications

  • B2B SaaS experience is a plus.
  • Looker and SQL are a plus.

About the Company

Influ2

Person-based ABM advertising platform integrates CRM

Influ2 provides a person-based advertising platform for B2B marketers. It helps teams reach specific decision-makers inside target accounts by syncing with CRM systems and using pre-built contact lists. The platform works by tying into customers’ CRM data, allowing advertisers to serve tailored ads to individual contacts rather than entire companies, with the aim of increasing engagement and moving opportunities through the sales funnel. Unlike more general ABM tools, Influ2 emphasizes precision at the person level within accounts and CRM-driven targeting to improve lead generation and pipeline development. The goal is to help marketing, sales, and customer success teams generate and close more deals by reaching the right people with personalized advertising.

Company size
51-200
Company stage
Series A
Total funding
$14.3M
Headquarters
Sunnyvale, CA
Founded
2017

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