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Lume Deodorant

Whole-body deodorants and personal care

Head of Community

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • 10+ years of experience across creator partnerships, affiliate, social commerce, or growth marketing, including at least a few years leading a creator function.
  • Fluency in TikTok Shop and social commerce, including understanding affiliate economics and commission design.
  • Growth marketing discipline and comfort with performance accountability.
  • Ability to build systems and shared infrastructure from scratch.
  • Good judgment about creators and content, and brand sensitivity to partner with CMOs, growth leads, and brand teams.
  • Ability to run a high-volume program and bespoke, high-touch relationships simultaneously.
  • Comfort leading through dotted lines and shared ownership, with clear accountability to growth outcomes.

Responsibilities

  • Own Mammoth's shared creator network across all three brands, routing every creator conversation through it to prevent duplicate outreach.
  • Own shared infrastructure for contracts, rates, rights, payments, and the content repository; make paid usage and affiliate the default on every deal.
  • Decide which brand a creator belongs to, when to deepen or end relationships, and resolve cross-brand conflicts.
  • Own the TikTok partner relationship and bring cross-brand requests to the platform.
  • Own the pod responsible for all creator and content work for TikTok Shop, led day to day by the Senior Manager, Community.
  • Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.
  • Build a progression from mass creator to affiliate across channels and then to deeper partnerships, identifying strong creators early and developing them.
  • Ensure creator content is used across paid whitelisting, user-generated content, affiliate, and brand organic channels.
  • Own the influencer pipeline from sourcing and first outreach through negotiation, activation, and renewal.
  • Own performance partnerships through Influencer Partnerships.
  • For brand-led work, including large-scale influencers and brand moments, build shortlists, run outreach and negotiation, and manage engagement against brand strategy and talking points.
  • Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
  • Partner with the Growth Marketing Lead and Influencer and Organic Social Lead for each brand, translating creator direction and briefs into creator targets and execution.
  • Work with each brand's marketing team on influencer strategy, with a dotted line to each brand CMO and close partnership with each brand Influencer Marketing Manager.
  • Bring strategy and input from cross-functional partners, including Creative Strategists, the growth creative production team, and brand influencer teams.
  • Give brand Social Media Managers access to the network for organic creator work and reposting.
  • Own the Growth community budget for mass creators, performance partnerships, and engagement programming; commissions sit in Growth.
  • Coordinate brand-funded large-scale influencers, brand moments, and premium tiers, and manage co-funding for shared experiences such as creator trips.
  • Own brand safety review with input from brand teams and route larger deals for Brand approval.
  • Hold monthly Brand Creator Planning meetings with each brand to cover strategy, priority moments, talking points, and budget.
  • Hold weekly Community Operating Meetings to review the pipeline, outreach funnel, active deals, delivered content, engagement programming, and decisions about what to scale or stop.
  • Hold monthly Cross-Portfolio Reviews with Influencer Marketing Managers covering top creators and content, conflicts, budget, rights, and brand safety.
  • Hold quarterly Strategy Reviews with leadership to assess the model and team and budget needs.

About the Company

Lume Deodorant

Whole-body deodorants and personal care

Lume Deodorant is a personal care brand that makes odor-control products for the whole body. Its line includes anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars, and laundry sprays. Products are designed to block odor using skin-safe ingredients and are developed with OB/GYNs, making them suitable for sensitive areas. In addition to Lume, the company expanded with a men’s line called Mando to cover men’s personal care needs. What sets Lume apart is its focus on the entire body and its emphasis on odor prevention beyond just the underarms, backed by a history of specialized formulations and a reputation for being effective for sensitive skin. The broader Mammoth Brands group aims to create products people like more, with Lume contributing to that mission by normalizing body odor and offering dependable, odor-blocking solutions for daily use.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Salt Lake City, UT
Founded
2017

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