Virtuous is a nonprofit-focused CRM and fundraising platform that helps organizations manage donors, run marketing automation, and execute multichannel campaigns. It serves a wide range of nonprofits, including higher education, arts and culture, and animal welfare, and is sold via subscription pricing. How it works: Virtuous provides donor management and segmentation analytics, personal donor journey automation, and frictionless donation experiences across all gift types, enabling nonprofits to launch targeted campaigns and automate communications. How it differentiates itself: it specializes in the nonprofit sector and aims to treat every donor like a major donor, offering tools tailored to nonprofit fundraising and multichannel outreach rather than general-purpose CRM. Its goal: to elevate donor experiences and streamline the fundraising process so nonprofits can engage supporters more effectively and increase donations over the long term.
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$37.4M
Headquarters
Phoenix, Arizona
Founded
2014
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