Marketing Strategist

Position Summary

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Employee growth and development are key to our success and central to our Employee Value Proposition. We show our commitment to helping employees thrive by supporting continuous learning and career advancement making Daktronics a place where people do not just work, they grow.

What will the work look like for me?

We are currently seeking a Marketing Strategist to support regional marketing strategy and execution across Europe, the Middle East, Africa, and Latin America. This role partners closely with Sales leadership, business unit marketing teams, Creative and Content, Digital and Social, Corporate Communications, and Trade Show teams to develop and deliver marketing plans that support regional business priorities.

In this role, you will help translate market insight, customer needs, competitive information, and business priorities into clear marketing strategies and coordinated campaigns. You will support sales enablement, regional activations, campaign planning, and budget management while helping ensure marketing work is aligned with Daktronics brand standards and business goals.

This position offers the opportunity to work with a collaborative, global team that supports Daktronics growth by connecting strategy, sales, customers, and marketing execution across multiple regions and business units.

Key Responsibilities:

Regional Marketing Strategy

• Collaborate marketing strategy development for the region, translated into a clear, actionable delivery plan.
• Ground every strategy in market data, competitive intelligence, and customer insight.
• Ensure regional strategies ladder up to company-wide brand and marketing priorities.

Tradeshows & Association Strategy

• Collaborate Tradeshow & Professional Association participation strategy development for the region, translated into a clear, implementable, actionable delivery plan.
• Ensure tradeshows and association participation is aligned with global strategy and focus areas in line with company-wide brand and marketing priorities.
• Ensure end to end management of activities related to Tradeshows including vendor selection, demo management, Demo materials and logistics related to show management.

Sales Collaboration & Enablement

• Partner directly with Sales leadership in the business unit to align marketing strategy with pipeline and revenue goals.
• Build and deliver regional sales enablement - content, tools, and positioning that sales teams find useful.
• Establish a regular cadence with Sales to review performance and adjust strategy in-flight.

Campaign & Activation Delivery

• Translate global strategy into regional strategy into delivered campaigns and activations.
• Own the calendar of regional-level campaigns, coordinating with Creative & Content, Corporate Communications and Digital & Social for execution.
• Track campaign and activation performance against clear, pre-agreed KPIs.

Budget Management

• Own and manage regional marketing budgets, ensuring spend is tied directly to strategy and delivery.
• Track budget performance and report spend-to-outcome across every business unit.
• Make trade-off decisions across regional priorities within approved budget.

Team Growth & Culture

• Foster a culture of collaboration and open coordination between Strategy, Sales, Creative, Corp. Comms and Digital teams.
• Ensure seamless coordination and handoffs across central functions, embedded roles, and business unit.

Where is this opportunity located? 

Position located in London, United Kingdom and has an opportunity to work from a UK based home office within a daily commutable distance from London.

Qualifications

To be considered for Marketing Strategist, we require the following:

Bachelor’s degree in Marketing, Business, Mass Communication, Journalism, or related field.

Team Management

• 5+ years leading marketing strategy, field marketing, or business-unit marketing functions.
• Demonstrated ability to lead through influence across regional and functional teams.
• Track record of working closely with Partner Marketing Teams.

Regional Marketing Strategy

• Proven experience developing and delivering marketing strategy at the business-unit or regional level.
• Strong analytical skills, with comfort using market and competitive data to shape strategy.
• Ability to connect regional plans to company-wide brand and marketing priorities.

Sales Collaboration & Enablement

• Direct experience partnering with Sales leadership on pipeline- and revenue-linked marketing strategy.
• Track record building sales enablement content and tools that drive adoption in the field.
• Comfortable operating in a matrixed organization with sales, product, and marketing stakeholders.

Campaign & Activation Delivery

• Proven experience delivering full-funnel campaigns and activations.
• Strong project delivery discipline, with a track record of hitting campaign timelines and KPIs.
• Experience coordinating with creative, digital, and event teams to execute at the regional level.

Budget Management

• Proven ownership of business-unit or regional marketing budgets.
• Strong financial acumen, with experience tying spend directly to delivered outcomes.
• Experience making prioritization trade-offs within a fixed budget.

Team Growth & Culture

• Experience building collaborative, high-performing team cultures across matrixed or distributed teams.
• Strong coordination skills, ensuring seamless communication and handoffs across cross-functional teams.

Other

• Ability to work across time zones as necessary.
• Ability to travel by air and ground. Valid driver’s license and good driving record.
• Ability to work independently and lead initiatives in a distributed, cross-functional environment.
• Fluent in English, written and verbal.
• Effectively exercise discretion and independent judgment.
• Daktronics does not sponsor, renew, or extend immigration visas for this position.

What can I expect to gain from this role?

• This role provides an opportunity to build broader experience in regional and business-unit marketing strategy, sales enablement, campaign execution, budget ownership, and cross-functional leadership. The person in this role will gain experience working across global teams and business units while helping connect marketing priorities to measurable business outcomes.

Ready to make an impact? Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.