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Google invests in Flo Health to bring period tracking to wearables. Google is investing in Flo Health to connect menstrual cycle tracking with wearable data, expand women's health research, and develop personalized AI tools. Oct 13, 2026 Google partners with Flo Health. Image: Google We may earn from vendors via affiliate links or sponsorships. This might affect product placement on our site, but not the content of our reviews. See our Terms of Use for details. Google wants women's health tracking to go beyond counting steps and monitoring sleep. The company has invested in Flo Health, the developer of a menstrual cycle-tracking app with more than 80 million monthly users, as part of a multi-year partnership to connect reproductive health insights with wearable data and personalized health tools. The investment amount was not disclosed. Flo will connect its cycle-tracking insights with Google's health platform starting in early 2027. The companies did not disclose the investment amount. The integration will allow users to combine menstrual cycle data with wearable measurements, including sleep stages, resting heart rate, heart rate variability, skin temperature and respiratory rate. The goal is to give women a more complete view of how their cycles relate to sleep, recovery and daily well-being. "We're making a significant investment in our commitment to women's health," said Rishi Chandra, general manager of Google Health. New wearables and AI research are planned. The partnership extends beyond app integration. Google and Flo plan to develop products designed specifically for women, combining Flo's health insights and algorithms with Google's wearable hardware and sensors. The companies have not announced specific devices, prices or release dates. The partnership could eventually bring Flo's reproductive health insights into Google's wearable ecosystem, although the exact products and features remain unclear. Their existing health ecosystem includes the Fitbit Air, Fitbit Edge and Pixel Watch 5. The companies also plan to collaborate on research involving perimenopause, pregnancy and postpartum recovery, areas that have historically received less attention in health technology. They intend to develop AI models that better account for hormonal changes and establish standards for evaluating AI-generated women's health guidance. The research could eventually improve understanding of reproductive health conditions, but the companies have not announced diagnostic tools or specific clinical applications. A privacy pledge with history. Both companies say sharing will require explicit user consent, granted separately for each data type and purpose. Users can withdraw permission at any time. Google says Flo data shared with its health platform will not be used for advertising, sold or made available to other apps or developers through Google's health platforms. The companies also say their joint research will use privacy-preserving methods, including aggregated, pseudonymized and synthetic data. Privacy deserves particular attention given Flo's history. In 2021, the company settled with the Federal Trade Commission over allegations that it shared sensitive health information with Facebook and Google despite promising users privacy. The new safeguards are commitments from the companies, making their implementation important to watch. More Google coverage. What this means for women using health trackers. The integration could make health tracking more useful by connecting information that currently sits in separate apps. For example, users may be able to see how sleep patterns or resting heart rate change across menstrual phases, while Google's paid Health Coach could use cycle information to offer more personalized guidance. However, wearable measurements and AI-generated insights are not medical diagnoses. Identifying patterns associated with a condition does not establish that someone has it, and the usefulness of these features will depend on data quality and clinical validation. The key questions will be which features become available, whether they require paid subscriptions, and how much sensitive health information must be shared to use them. With the integration expected to begin in early 2027, those details will help determine whether the partnership delivers meaningful benefits beyond existing tracking apps. Other news: Natura has introduced Interface, a $99 smart ring designed to give users access to multiple AI agents through a physical button. Aminu Abdullahi is a B2C and B2B technology and finance writer with more than six years of experience covering enterprise IT, cybersecurity, cloud computing, artificial intelligence, fintech, business software, and emerging technologies. He has written for a wide range of technical and business audiences, from IT professionals and cybersecurity leaders to small business owners, executives, and technology buyers. His work has appeared in publications including: TechRepublic eWEEK Channel Insider Geekflare Enterprise Networking Planet eSecurity Planet CIO Insight Webopedia With a background in computer science, Aminu specializes in translating complex technical subjects into clear, practical, and accessible content. His writing helps readers understand emerging technologies, evaluate business software, strengthen cybersecurity strategies, and make more informed decisions about technology investments. Across his work, Aminu focuses on the real-world impact of technology, connecting technical innovation with business value, operational efficiency, security, and long-term digital transformation.

Google & Flo Health launch wearable femtech partnership. October 13, 2026 The multi-year collaboration "will put women's health at the centre of wearable fitness tracking," says Flo CEO Dmitry Gurski Google has announced its latest strategic partnership, which will see the global technology giant collaborate with leading women's health platform Flo Health to integrate the Flo app into Google's wearable technology. With more than 80 million monthly users, the Flo app offers in-depth menstrual cycle tracking enhanced by AI and data-backed predictions. From early 2027, consenting users will have the ability to connect Flo with Google Fitbit, the company's wearable health platform. "By teaming up with Flo, together with our personalised coaching, research expertise and 24/7 tracking, we can help women understand their health in entirely new ways," says Rishi Chandra, Vice President and General Manager of Google Health. The multi-year partnership accompanies Google's strategic investment in Flo Health. The companies have outlined plans for future collaborative research into women's healthcare, aiming to produce new insights into hormonal symptoms and chronic conditions. Menstrual cycle data meets biometric technology. Launched in 2015, Flo was initiated as a period-tracking calendar. Development has brought in a wider range of features, offering users broader healthcare support. In 2024, Flo became the first femtech unicorn after raising US$200m in financing from US-based equity firm General Atlantic. "Over a decade ago, we set out to build technology that truly understands women's bodies," reflects Dmitry Gurski, CEO of Flo Health, on LinkedIn. "Today, half a billion people have downloaded Flo." The Flo platform gives users the opportunity to: * Track and record each stage of their menstrual cycle in a monthly calendar. * Estimate dates for future cycle stages, with fertility window insights offered during the ovulation phase. * Log a range of physical symptoms, including moods, sleep patterns and pain levels, allowing users to monitor patterns and changes. * Receive specialised pregnancy and perimenopause support, backed by informational guides and articles. * View personalised insights based on user-entered data, tailoring educational resources to an individual's experience. Since 2025, Flo has utilised AI pilots produced by data intelligence provider Databricks to manage its data systems. "This partnership is a recognition of the trust women have placed in us, and a chance to do so much more for women's health," Dmitry continues, adding that the partnership "will put women's health at the centre of wearable fitness tracking." Once the platform integrates with Google's wearable health technology, users will be able to combine signals recorded by the wearable Fitbit device with cycle data drawn from Flo. The companies hope that combining a broader range of data will refine predictions and further personalise health guidance. Additionally, users will be able to monitor insights from Flo directly in the Google Health app. "This is a recognition of the vital importance of women's health and the need to bring dedicated experiences and tools to life that can better support them," says Dmitry. The partnership aligns with Google's wider strategy to synchronise information from multiple health services into its Fitbit platform. Its expanding network of partnerships includes Abbott's glucose monitor Lingo, MyFitnessPal's nutrition tracking platform and Function Health's laboratory results manager. The trend reflects a shift toward increasingly personalised digital health platforms that offer long-term guidance and reflect a broader picture of a user's health. "We can help women understand their health in entirely new ways. " Rishi ChandraVice President and General Manager of Google Health A research partnership: advancing femtech. The research disparity in women's health is long-recorded. Google and Flo's partnership presents a route for women to gain a deeper understanding of their hormonal health and its broader effects. Beyond integrating the two platforms, Google and Flo have established intentions to develop a new line of femtech products. Harnessing Flo's knowledge database, the companies intend to produce wearable solutions designed to aid women's personal health management. For women living with under-researched chronic conditions like endometriosis and polycystic ovary syndrome (PCOS), the new early symptom detection systems proposed by the companies could offer significant support. A key concern as the partnership moves forward stems from the existing women's health research deficit. The companies intend to use AI to enhance their future product line. However, inaccurate information and medical dataset gaps pose a clear risk to products based on machine learning. To mitigate this risk, the companies will launch a joint research programme, committing to closing the research gap. Together, they aim to develop AI models backed by a more precise understanding of female hormones. "AI is about to change what is possible in women's health," Dmitry says: "but only if it's built with women in mind, not adapted for them afterward." Key partners for Google Health. Function Health CEO: Jonathan Swerdlin | HQ: Austin, Texas Function Health is a preventive health platform offering access to laboratory testing and health insights. Its service focuses on helping members understand biomarkers through testing and longitudinal health information. Google Health has announced plans to let users in the US import clinical laboratory results from Function Health into the Google Health app, extending its connected health data offering. CEO: Jake Leach | HQ: San Diego, California Dexcom designs and manufactures continuous glucose monitoring (CGM) systems for ambulatory digital health management. The company collaborates across the Google Health software ecosystem to combine metabolic tracking with broader lifestyle metrics, reflecting the industry's shift toward integrated multi-sensor chronic condition and wellness management platforms. CEO: Robert B Ford | HQ: Abbott Park, Illinois Abbott is a global healthcare company operating across medical devices, diagnostics, nutrition and pharmaceuticals. Its consumer health portfolio includes Lingo, a continuous glucose monitoring system designed to help users understand their glucose patterns. Through its integration with Google Health in August 2026, US-based users can connect Lingo data with the Google Health app, bringing their glucose records together with wider health metrics to provide a more connected view of wellbeing. Company Portals