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Dentsu

Marketing analytics and digital advertising solutions

Deputy Lead Strategist Social Media and Influencer Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 9 years of experience in digital marketing, including at least 7 years at a media agency.
  • Strong expertise in social media platforms, including Meta, Pinterest, TikTok, Reddit, Snapchat, LinkedIn, and Xing, and experience in strategic campaign planning, operational execution, optimization, reporting, consulting, and budget responsibility.
  • Confidently manage budget forecasting, resource planning, and efficiency optimization.
  • Broad digital understanding with additional in-depth knowledge of adjacent disciplines such as search engine advertising.
  • Fluent spoken and written German and English.
  • Initial experience leading team members.
  • Demonstrated pitch experience and confident presentation skills.
  • Experience supporting major international clients across multiple markets.
  • Several years of direct client contact and consulting, including regular client meetings.
  • Completed degree with a focus on marketing or communications.
  • Experience with special projects and developing innovative solutions to optimize processes and meet specific client requirements; demonstrated first-mover experience in digital marketing topics.
  • Demonstrated experience in product innovation.

Responsibilities

  • Identify trends by scouting disruptive technologies and developments, including artificial intelligence and related areas, and assess their relevance to the agency’s and clients’ business models.
  • Conduct research and development.
  • Consult clients, the agency’s advisory function, and other agency-group units in collaboration with the innovation and transformation team.
  • Build and develop client relationships.
  • Act as a knowledge multiplier for the agency group’s capabilities.
  • Position, design, and conduct workshops for clients and internally.
  • Transfer best practices between client teams and different agencies.
  • Support the functional leadership of the social media and influencer marketing team for digital media.
  • Develop team members and motivate the team to deliver strong performance in innovation and transformation.
  • Support the team in carrying the innovation and transformation team’s mindset across the agency group.
  • Contribute to local and global pitches through presentations and/or by supporting the strategy and new business team.
  • Support cross-selling and upselling initiatives.

About the Company

Dentsu

Marketing analytics and digital advertising solutions

Dentsu International is a global marketing and advertising partner that helps brands grow by navigating the digital economy and using data-driven insights. Its services include consumer intelligence to understand customer behavior, digital marketing and advertising to reach audiences, customer experience management (CXM) to improve interactions, and gaming solutions to engage audiences. The company earns revenue through service fees, project work, and long-term contracts with a diverse mix of clients across retail, technology, and entertainment. Its approach combines research and analysis to set industry-focused insights and drive growth, while collaborating across disciplines to deliver integrated marketing solutions. Dentsu also pursues social impact initiatives, promoting inclusion and positive change in the industry and communities.

Company size
10,001+
Company stage
IPO
Headquarters
Tokyo, Japan
Founded
1901

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