84.51 Degrees

Data analytics for retail marketing decisions

Senior Client Success Manager - Activation

Account ManagementConfirmed live in the last 24 hours

Full-time

About the Job

Requirements

A bachelor's degree is required.
Four to five or more years of experience in media, incentives, account management, business development, or related digital marketing roles are required.
The candidate must be able to build and maintain strong relationships with internal and external stakeholders.
The candidate must have strategic thinking skills and experience using data insights to drive performance.
The candidate must have experience managing integrated media or incentive-based campaigns.
The candidate must have communication, presentation, storytelling, and client-facing skills.
The candidate must have project management abilities and experience managing multiple campaigns simultaneously.
The candidate must have strong attention to detail and organizational skills, and be able to prioritize in fast-paced environments.
The candidate must be comfortable navigating ambiguity and proactively driving solutions forward.
The candidate must be able to work independently while collaborating effectively across cross-functional teams.

Responsibilities

Serve as a strategic partner to a portfolio of consumer packaged goods clients and drive commercial growth across Media and Incentives.
Use knowledge of Kroger Precision Marketing products, incentive capabilities, media solutions, and activation workflows to provide data-driven recommendations that accelerate brand performance.
Connect client goals with integrated activation strategies encompassing audience planning, incentives, media investment, and campaign execution.
Collaborate with Sales, Lead Account Managers, Media and Insights Specialists, and Campaign Operations to coordinate activation from presale through post-campaign optimization.
Tell data-driven stories, identify organic growth opportunities, and drive cross-sell and upsell strategies.
Act as a key client contact, foster client relationships, plan media investment, and deliver effective media plans for clients within the aligned client pod.
Understand client business objectives, key performance indicators, and competitive landscapes to develop actionable activation strategies.
Lead client communications, including status calls, planning discussions, and performance reviews.
Translate client goals and potential pain points into strategic activation plans across Media and Incentives.
Use data and insights to identify growth opportunities across Media and Incentives.
Develop and present narratives using campaign results, customer insights, and audience analytics.
Manage the activation lifecycle, including kickoffs, timelines, trafficking inputs, in-flight optimization, reporting, and invoicing.
Monitor campaign pacing, troubleshoot performance issues, and recommend optimizations to achieve key performance indicators.
Ensure activation deliverables are accurate, consistent, and delivered on time.
Identify incremental opportunities to cross-sell and upsell Media and Incentives solutions.
Maintain an understanding of the relevant industry to inform strategic recommendations.

Desired Qualifications

Publisher, agency, retail media, or consumer packaged goods experience is preferred.

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.

Join us at 84.51°!

__________________________________________________________

As a Sr. Client Success Manager - Activation, you will serve as a strategic partner to a portfolio of CPG clients, driving holistic commercial growth across both Media and Incentives. You will leverage deep knowledge of Kroger Precision Marketing (KPM) products, incentive capabilities, media solutions, and activation workflows to deliver data driven recommendations that accelerate brand performance.

In this role, you will connect client goals with integrated activation strategies bringing together audience planning, incentives, media investment, and campaign execution. You will collaborate closely with Sales, Lead Account Managers, Media and Insights Specialists, and Campaign Operations to ensure flawless activation from pre sale through post campaign optimization. You excel at telling a compelling data driven story, identifying organic growth opportunities, and proactively driving cross sell and up sell strategies that benefit customers, brands, and Kroger.

This role requires curiosity, strategic thinking, exceptional communication, and the ability to thrive in a fast paced and evolving environment.

Client Leadership & Relationship Management

You are a key client contact, responsible for fostering client relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod.
Develop a deep understanding of client business objectives, KPIs, and competitive landscapes to craft actionable activation strategies.
Lead client communications including status calls, planning discussions, and performance reviews.
Translate client goals and potential pain points into strategic activation plans across Media and Incentives.
Leverage data and insights to proactively uncover growth opportunities across Media and Incentives.
Develop and present compelling narratives using campaign results, customer insights, and audience analytics.
Manage the activation lifecycle: kickoffs, timelines, trafficking inputs, in‑flight optimization, reporting, and invoicing.
Monitor campaign pacing, troubleshoot performance issues, and recommend optimizations to drive KPI achievement.
Ensure accuracy, consistency, and timely delivery of all activation deliverables.
Identify incremental opportunities to cross‑sell and up‑sell Media and Incentives solutions.
Maintain strong understanding of relevant of the industry to inform strategic recommendations.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

Bachelor’s degree required.
4–5+ years of experience in media, incentives, account management, business development, or related digital marketing roles.
Proven ability to build and maintain strong relationships with internal and external stakeholders.
Strong strategic thinking skills with experience using data insights to drive performance.
Experience managing integrated media or incentive‑based campaigns; publisher, agency, retail media, or CPG experience preferred.
Exceptional communication, presentation, storytelling, and client‑facing skills.
Strong project management abilities with experience managing multiple campaigns simultaneously.
High attention to detail, strong organizational skills, and the ability to prioritize in fast‑paced environments.
Comfort navigating ambiguity and driving solutions forward proactively.
Ability to work independently while collaborating effectively across cross‑functional teams.

#LI-KH

Pay Transparency and Benefits

The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
Below is a list of some of the benefits we offer our associates:

Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Base Pay Range

$75,000—$110,000 USD

Base Pay Range 75000 - 110000 USD

About the Company

84.51 Degrees

Data analytics for retail marketing decisions

84.51 Degrees analyzes large volumes of consumer data to help retailers and consumer goods companies understand shopper behavior and tailor marketing strategies. Its main product is data analytics and predictive analytics tools that uncover consumer insights, trends, and preferences across generations. These insights are delivered to B2B clients via subscriptions, project-based work, or performance-based pricing, enabling clients to make data-driven decisions and optimize customer engagement across the purchasing journey. The company differentiates itself through a strong emphasis on culture and inclusive workplace values, which it views as important for driving collaboration and innovation. Overall, the goal is to help clients stay relevant and competitive by translating data into actionable marketing and merchandising strategies.

Company size: 1,001-5,000
Company stage: M&A
Total funding: $5.5M
Headquarters: Cincinnati, OH
Founded: 2015

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