Foundation Marketing

AI visibility & GEO marketing agency

Fractional Video Director

Production ManagementConfirmed live in the last 24 hours

Full-timeRemote in Canada$45 - $65 /hrRemote

About the Job

Requirements

At least 10 years of experience in video or film production, including creative director or senior producer roles.
Experience running video production at volume across multiple vendors and freelancers.
Working knowledge of YouTube, including titles, hooks, retention, search, and video discovery.
Ability to defend creative decisions to senior marketers while maintaining strong client relationships.
Practical knowledge of AI video tools, including where they save time and where they fall short.
Comfort working fractionally in an asynchronous environment, making decisive choices and focusing on high-leverage problems.

Responsibilities

Own video quality standards and the quality assurance process across every video shipped, from script through final cut.
Source, vet, and manage video vendors and freelancers, including editors, scriptwriters, and creators, holding them accountable for quality, turnaround, and cost.
Build a repeatable production workflow, including in-house editing and scriptwriting where it offers better quality or cost than outsourcing.
Track cost per video and keep the program within budget.
Coach the creative producer and video strategists on production, feedback, and client handling.
Explain to clients why videos are built for discovery and push back on feedback that would hurt performance, including feedback about talent choice, length, or format.
Test AI-assisted editing and scripting tools and adopt those that meet the quality bar.
Within the first 90 days, deliver a video quality assurance checklist and review process used on every video before shipping.
Within the first 90 days, complete a vendor audit covering quality, cost per video, and turnaround, with a recommendation for each vendor.
Within the first 90 days, document the production workflow from brief to publish, including in-house editing and scripting pilots.
Within the first 90 days, establish a cost-per-video baseline and target agreed with leadership.
Improve revision-round counts and turnaround time from brief to publish.
Keep cost per video at or under target and maintain the video budget as a percentage of revenue.
Maintain client satisfaction with video deliverables and reduce video-related escalations.

Fractional Video Director

Foundation · Canada (Remote) · — · Posted 2026-10-16

Workplace: remote

Department: Strategy

Description

About the role

We're looking for a fractional Video Director to own our video program from strategy through production to quality.

Video has become one of our fastest-growing services. We have more than 100 videos in production across clients right now. Our current setup of agencies, freelancers and an overstretched producer isn't scaling on quality or cost. You'll fix that. That means sourcing the right partners, setting the quality bar, building the workflow, and standing behind the work with clients.

The work doesn't look like a traditional brand shoot. Our videos are built to be found and cited. That means YouTube videos, social-friendly clips, expert interviews and explainers that answer the questions buyers ask AI. Clarity and usefulness matter more than production polish.

About Foundation

Foundation helps B2B tech and SaaS brands get found, cited and recommended when buyers ask AI for solutions. We do the research, content, distribution and optimization that build a brand's presence where AI and buyers look: LLMs, search, Reddit and YouTube. We work with B2B brands across SaaS, HR and payroll tech, financial services, insurance and higher education.

YouTube is one of the sources AI tools regularly cite. Video done well makes our clients more likely to show up in the answer.

What you'll do

Own video quality standards and the QA process across every video we ship, from script to final cut.
Source, vet and manage video vendors and freelancers (editors, scriptwriters, creators). Hold them to quality, turnaround and cost.
Build a repeatable production workflow, including in-house editing and scriptwriting where it beats outsourcing on quality or cost.
Track cost per video and keep the program inside budget.
Coach our creative producer and video strategists on production, feedback and client handling.
Be the expert in the room with clients. Explain why a video is built for discovery, and push back on feedback that would hurt performance (talent choice, length, format).
Test AI-assisted editing and scripting tools, and adopt the ones that hold up to our quality bar.

What you bring

10+ years in video or film production, including creative director or senior producer roles.
Experience running video at volume across multiple vendors and freelancers.
A working knowledge of YouTube: titles, hooks, retention, search and how videos get discovered.
Confidence with clients. You can defend a creative call to a senior marketer and keep the relationship strong.
A practical take on AI video tools. You know where they save time and where they fall short.
Comfort working fractionally: async-first, decisive, and focused on the highest-leverage problems.

First 90 days

A video QA checklist and review process used on every video before it ships.
A vendor audit covering quality, cost per video and turnaround, with a recommendation for each vendor.
A documented production workflow from brief to publish, including the in-house editing and scripting pilots.
A cost-per-video baseline and target, agreed with leadership.

How we'll measure success

Fewer revision rounds and faster turnaround from brief to publish.
Cost per video at or under target.
Video budget held as a percentage of revenue.
Client satisfaction on video deliverables, and fewer escalations about video.

Compensation

Hourly rate: $45–$65 depending on experience and location

How to apply

Fill in Culture Index survey: https://surveys.cultureindex.com/s/4kEG9f2LvZ/125024
Apply through the application form

Apply

Apply at Foundation

About the Company

Foundation Marketing

AI visibility & GEO marketing agency

Foundation Marketing is an AI visibility and GEO marketing agency that helps ambitious brands and enterprise companies build pipeline by increasing visibility in large language models. It partners with marketing teams to create content engines that drive traffic, generate qualified leads, and establish category authority. Its services cover content marketing, search strategy, content distribution, Reddit, and Generative Engine Optimization (GEO) for the AI era. It supports high-growth and enterprise companies with Reddit strategy and execution, YouTube marketing, on-site and offsite marketing, targeting LLM visibility, and brand sentiment and awareness. The goal is to shape how people think, work, and decide by producing content that earns engagement beyond clicks.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Canada
Founded: 2015

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