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Betting Hero

Live-activation platform for sports betting

Sales Ambassador

Part-Time
$20/hr+ Uncapped commission
Entry
Las Vegas, NV, USA
In Person
Sales & Account ManagementField Sales

About the job

Requirements
  • An outgoing, confident, and energetic personality.
  • Comfort initiating conversations and engaging with the public.
  • A competitive spirit and strong desire to succeed and outperform goals.
  • A sales-driven mindset and motivation to maximize earnings through commission.
  • Commitment to professionalism and delivering outstanding customer experiences.
  • Strong communication and interpersonal skills.
  • Reliability, self-motivation, and accountability.
  • Ability to thrive in a fast-paced, performance-oriented environment.
Responsibilities
  • Represent gaming and betting operators at events, bars, casinos, and entertainment venues.
  • Proactively engage new customers and create meaningful conversations.
  • Educate guests on sports betting, prediction markets, and mobile gaming apps.
  • Assist users with app downloads, account registration, and placing their first wagers or predictions.
  • Promote special offers to drive new customer acquisition.
  • Create a fun, welcoming, and high-energy atmosphere that enhances the customer experience.
  • Strive to exceed performance goals and deliver strong results.
  • Contribute as a positive, competitive team member.
Desired Qualifications
  • Previous brand ambassador, promotional marketing, retail, hospitality, or sales experience.

About the company

Betting Hero runs live activation programs for sports betting, iGaming, and cashless industries using on-the-ground teams called Betting Heroes to engage customers at sportsbooks, online platforms, and events. They educate users and guide their betting experience. The company uses data-driven insights and a nationwide reach (500,000+ NDC) to activate new customers and deepen engagement, especially with mobile betting. It differentiates itself by pairing education with hands-on assistance in real settings rather than relying only on digital marketing, with a goal to make betting easier and more enjoyable.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Rockford, Michigan

Founded

2018

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Simplify's Take

What believers are saying

  • GeoComply-backed acquisition closed August 15, 2024, giving Betting Hero fresh capital.
  • 2025 SBC recognition and 2025 shortlist for four awards strengthen recruiting and sales.
  • Betting Hero's activation, retention, and research services address operators' customer-acquisition economics.

What critics are saying

  • Betting Hero still depends on sports-betting operator marketing budgets and operator renewals.
  • Affiliate leadership invites direct competition from Gambling.com, Catena Media, and Flashcore Network.
  • GeoComply ownership concentrates strategy; any partner dispute could disrupt growth and employer brand.

What makes Betting Hero unique

  • Jai Maw and Jeremy Jakary control Hero Group, keeping Betting Hero founder-led.
  • GeoComply backed the 2024 acquisition, pairing geolocation compliance with Betting Hero activation expertise.
  • Betting Hero won 2025 Casino Affiliate of the Year, signaling category credibility.

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Benefits

  • Flexible Work Hours
  • Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Gaming International Online
May 21st, 2025
SBC Awards Americas: Meet the Winners

FanDuel, Kaizen Gaming and Sportradar were the standout winners at the inaugural SBC Awards Americas, each taking home two awards at the ceremony held at Pier Sixty Six in Fort Lauderdale, Florida.

AffPapa
Aug 16th, 2024
GeoComply Supports Betting Hero Acquisition

GeoComply has supported the successful acquisition of Betting Hero by Hero Group. Betting Hero, founded in 2018 by Jai Maw and Jeremy Jakary, recently won the 2024 Casino Affiliate of the Year at the SBC Awards. With 400 professionals, Betting Hero focuses on customer activation and retention in the US sports betting market. The acquisition aims to leverage GeoComply's expertise to scale Betting Hero's growth. PENN Entertainment praised Betting Hero's research division for its valuable insights.

TMX Newsfile
Aug 15th, 2024
FansUnite Completes Sale of Betting Hero to Hero Group Corp., Declares Distribution and Sets Date for TSX Delisting

FansUnite completes sale of Betting Hero to Hero Group Corp., declares distribution and sets date for TSX Delisting.

Yogonet
Jul 1st, 2024
FansUnite to sell Betting Hero to founders, GeoComply for $37.5 million

FansUnite to sell Betting Hero to founders, GeoComply for $37.5 million.

Gaming America
Jun 27th, 2024
GeoComply announces minority investment in Betting Hero

  GeoComply Solutions Inc. today announced it has entered into a definitive agreement with FansUnite Entertainment Inc. (“FansUnite”), FansUnite US Inc. (“FansUS”), and Hero Group Corp. (the “Purchaser”) pursuant to which FansUnite has agreed to sell to the Purchaser all of the issued and outstanding shares of FansUS, which owns and operates the Betting Hero […]