N

Neighborly

Franchise-based home services provider

Senior CRM Content Specialist

Full-Time
No salary listed
Mid
Bachelor's
Waco, TX, USA+1 moreMore locations: Irving, TX, USA
HybridHybrid work model; the listed office locations are in Irving and Waco, Texas.
Content & WritingCopywriting & Creative Writing

About the job

Requirements
  • A bachelor's degree in Business, Marketing, Communications, Advertising, Journalism, or a related field is required.
  • Three to five years of experience in email marketing, customer relationship management marketing, or copywriting roles is required.
  • Proven experience writing for customer relationship management marketing channels, such as email, SMS/text, direct mail, or mobile applications, is required.
  • Experience developing or working within brand voice or tone-of-voice systems is required.
  • Experience using artificial intelligence tools such as ChatGPT, Claude, or Copilot to create marketing content is required.
  • An equivalent combination of education and relevant experience may be considered.
  • The employee must be able to stand and sit in an office environment, see, hear, and communicate effectively, and use standard office equipment and computers.
  • The employee must be able to lift and move equipment, supplies, and materials weighing up to 25 pounds.
Responsibilities
  • Coordinate across cross-functional teams to build a content library across email marketing, SMS/text, and application or portal customer communications such as app notifications.
  • Maintain, enhance, and update artificial-intelligence-powered tools and agents to scale content creation.
  • Write copy and choose imagery for marketing communications across customer relationship management marketing automation channels.
  • Maintain and refine tone-of-voice guidelines across the portfolio of brands in partnership with brand and marketing teams.
  • Translate brand voice into structured prompts and workflows for consistent artificial-intelligence-generated output.
  • Own the master content calendar strategy across the portfolio of 20 brands.
  • Adapt messaging for different audiences, services, and stages of the customer journey.
  • Use performance data to refine messaging, including testing and optimizing headlines, hooks, and offers.
  • Ensure all copy aligns with brand standards, legal guidelines, and campaign objectives.
  • Collaborate with Creative Directors, designers, the customer relationship management team, and brand marketing teams to deliver cohesive customer relationship management creative content.
Desired Qualifications
  • Experience working across multiple brands or campaigns.
  • Adeptness at creating new operating processes and refining them for efficiency.
  • Comfort using artificial intelligence tools to support and scale copywriting workflows.
  • An analytical mindset and ability to interpret performance data and apply insights.

About the company

N

Neighborly

View
Website

Neighborly is a global home services network that uses a franchising model to connect customers with licensed local service teams for plumbing, electrical, HVAC, and other home needs. Franchised partners operate under Neighborly’s brand and business system, earning revenue from franchise fees, service charges, and product sales. The core promise is “Neighborly Done Right”: if a job isn’t completed correctly, Neighborly will fix it, emphasizing consistent quality and customer satisfaction through standardized operations and training. The company aims to grow its global reach while maintaining high service standards, supported by technology-enabled services and industry associations.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Waco, Texas

Founded

1981

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Simplify Jobs

Simplify's Take

What believers are saying

  • September 2026 CFO Brent Korb adds finance discipline during acquisition-heavy scaling.
  • All 19 North American brands ranked in Entrepreneur’s 2026 Franchise 500.
  • June 2026 AI app and cross-brand routing deepen customer lifetime value and attach rates.

What critics are saying

  • Franchise economics depend on owner satisfaction; weak lead conversion hits royalties fast.
  • Neighborly’s 2025 Mr. Rooter litigation history shows covenant and support disputes persist.
  • Home-services consolidation by PE-backed rivals squeezes pricing; KKR demands faster growth immediately.

What makes Neighborly unique

  • Neighborly spans 19 U.S. brands and 5,500+ franchise locations across home services.
  • June 2026 app centralizes booking, records, reminders, and cross-brand referrals.
  • TradeEngage and marketing automation tie Neighborly’s 26 million-household database to repeat demand.

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Benefits

  • Hybrid Work Options
  • Phone/Internet Stipend
  • Wellness Program
  • Stock Options
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Professional Development Budget
  • Conference Attendance Budget
  • Family Planning Benefits
  • Fertility Treatment Support
  • Remote Work Options
  • Paid Vacation

Company News

C&DR Magazine
Sep 9th, 2026
Neighborly appoints Brent Korb as Chief Financial Officer.

Neighborly appoints Brent Korb as Chief Financial Officer. C&R Editor September 9, 2026 11:08 Neighborly(R), a family of global brands dedicated to delivering remarkable experiences for both consumers and franchise owners, today announced that Brent Korb has been named Chief Financial Officer, effective September 8. Korb will report to Mike Davis, Chief Executive Officer, and will be based at the company's Irving headquarters. "Brent brings a proven track record of building high-performing finance organizations and helping companies grow with discipline and clarity," said Davis. "His experience leading through transformation, acquisitions, and public company environments will be a tremendous asset as we continue to strengthen our business and support our franchise owners. As we accelerate several key growth initiatives, including connecting our 26 million household customer database through marketing automation and expanding cross-brand customer engagement, Brent's financial leadership will help ensure we scale these opportunities effectively while continuing to create value for franchise owners." Korb has more than 25 years of executive financial leadership experience across private equity-backed and publicly traded companies. Most recently, he served as Executive Vice President and CFO of American Bath Group, a market-leading manufacturer of residential building products. Previously, he spent 16 years at Quanex Building Products, including 11 years as CFO of the NYSE-listed company. "As he takes on leadership of Finance, Accounting, and ProTradeNet, he will play a key role in advancing one of our most important priorities: making it easier for our franchise owners to run stronger businesses. From delivering greater purchasing power and operational efficiencies to creating programs that help owners grow, reduce risk, and compete more effectively, Brent will help support the next phase of Neighborly's growth. This includes expanding our multi-brand customer strategy, leveraging marketing automation to better connect homeowners with additional Neighborly services, and helping franchise owners capture more value from every customer relationship," added Davis. Throughout his career, Korb has led finance organizations through growth, transformation, acquisitions, and capital markets activity. His experience in housing-related industries provides a relevant perspective for Neighborly's portfolio of home services brands. "Neighborly has built an incredible network of franchise owners, brands, and support teams, and I'm honored to join the organization at such an important time," said Korb. "What attracted me most was the company's commitment to helping franchise owners succeed. Across Finance, Accounting, and ProTradeNet, my focus will be on creating greater clarity, strengthening our capabilities, and delivering programs and resources that help owners operate more efficiently and grow with confidence. I look forward to working with our teams, listening to our franchise owners, and building on the strong foundation already in place." Korb holds an MBA from the University of Houston and a bachelor's degree in accounting from the University of Texas at Austin. He is a Certified Public Accountant licensed in Texas. Neighborly continues to build momentum across its portfolio of brands through strategic growth initiatives focused on customer lifetime value, franchise owner profitability, and operational excellence. The company is expanding its use of marketing automation to connect millions of homeowners across its 26 million household customer database with additional Neighborly services, driving growth in multi-brand customer relationships. These efforts, combined with strong execution throughout the system, have contributed to a series of record-breaking performance months across many Neighborly brands. About Neighborly(R) Neighborly(R) is a family of global brands focused on being remarkable with consumers and franchise owners. What began as one brand in Waco, Texas, in 1981 has grown to 28 global brands and more than 5,500 franchise locations across North America and Europe, serving millions of customers. Neighborly offers a proven path to business ownership accompanied by established systems, award-winning brands, training, and continued support throughout the franchising journey. Learn more at NeighborlyBrands.com.

PR Newswire
Sep 9th, 2026
Neighborly appoints Brent Korb as CFO to drive franchise growth and multi-brand strategy

Neighborly has appointed Brent Korb as chief financial officer, effective 8 September. Korb brings over 25 years of executive financial leadership experience across private equity-backed and publicly traded companies. Most recently, he served as executive vice president and CFO of American Bath Group. Previously, he spent 16 years at Quanex Building Products, including 11 years as CFO of the NYSE-listed company. Korb will report to chief executive officer Mike Davis and will be based at the company's Irving, Texas headquarters. He will oversee Finance, Accounting, and ProTradeNet. Neighborly operates 28 global brands with more than 5,500 franchise locations across North America and Europe. The company is expanding its use of marketing automation to connect homeowners across its 26 million household customer database with additional services.

PR Newswire
Aug 12th, 2026
Koala Insulation names Joel Worthington Brand President.

Koala Insulation names Joel Worthington Brand President. Aug 12, 2026, 09:03 ET Veteran franchise executive brings more than two decades of leadership experience to accelerate growth, strengthen franchisee success and guide the brand's next chapter RICHMOND, Va., Aug. 12, 2026 /PRNewswire/ - Koala Insulation, one of the nation's fastest-growing insulation franchise brands and part of the Empower Brands family, today announced the appointment of Joel Worthington as Brand President. Worthington brings more than 20 years of franchise leadership experience and a proven history of helping franchise systems, business owners and leadership teams achieve sustainable growth. In his new role, Worthington will oversee the strategic direction of Koala Insulation, focusing on franchise development, franchisee support and continued brand expansion as demand for home improvement solutions continues to rise. "Joel is an accomplished franchise leader who understands what it takes to build high-performing teams and successful franchise systems," said Scott Zide, CEO of Empower Brands. "His experience growing nationally recognized brands, combined with his passion for developing people and creating strong organizational cultures, makes him the ideal leader to guide Koala Insulation into its next phase of growth." Prior to joining Koala Insulation, Worthington spent nearly two decades with Neighborly, most recently serving as President of Mr. Electric. During his tenure, he helped lead the brand through significant expansion by increasing systemwide revenue, strengthening franchisee performance and implementing initiatives that enhanced leadership development, operations, training and customer service. Before entering franchising, Worthington served as a senior pastor for 13 years, an experience that shaped his people-first leadership philosophy and passion for helping individuals and organizations reach their full potential. "Koala Insulation has built an exceptional reputation by delivering value to homeowners while creating meaningful business opportunities for franchise owners," said Worthington. "I'm excited to join the Empower Brands family and work alongside our franchisees, support teams and leadership to continue building a culture centered on service and long-term success. Together, we'll continue investing in the people and systems that help franchise owners thrive while meeting the growing demand for energy-efficient insulation solutions." Koala Insulation continues to expand its footprint across North America, providing residential and commercial insulation services through a mobile, low-overhead franchise model. Franchise owners receive comprehensive training, operational support, marketing resources and technology designed to help them build scalable businesses while helping customers improve energy efficiency and comfort. To learn more about home service franchise opportunities with Koala Insulation, visit https://koalainsulationfranchise.com/. About Koala Insulation Koala Insulation is an emerging franchise brand in the $52-billion insulation industry, providing insulation installation to residential and commercial properties. Koala Insulation, which specializes in the full-range of insulation options including spray foam, blown-in and blanket (batt) insulation, has differentiated its business model with a system that delivers efficiency and comfort to its clients. Koala Insulation provides franchisees with best-in-class training at its state-of-the-art headquarters and segment-leading technology systems. Franchisees enjoy the benefits of a mobile concept in a fast-growing, recession-resistant industry. Now franchising, Koala Insulation is seeking qualified franchise candidates across the United States. For more information on the Koala Insulation franchise opportunity, visit https://koalainsulationfranchise.com/. SOURCE Koala Insulation

PR Newswire
Jun 15th, 2026
Neighborly launches AI-powered app to simplify home service management in the US

Neighborly has launched a redesigned AI-powered app to help US homeowners and renters manage home maintenance, repairs and improvement projects from a single platform. The app allows users to book local professionals across Neighborly's 19 US service brands, store service records and documents, and receive personalised maintenance reminders and seasonal checklists. The platform, powered by Neighborly AI, learns each home's unique needs over time to help customers anticipate maintenance requirements. Users can create a free account in under two minutes and access the app through Apple's App Store or Google Play Store. Neighborly operates over 28 global brands with 5,500 franchise locations across North America and Europe, serving millions of customers since its founding in Waco, Texas, in 1981.

Neighborly Brands
Jun 12th, 2026
Neighborly launches redesigned ai-powered app to simplify home service management.

Neighborly launches redesigned ai-powered app to simplify home service management. Last Published On: 06/12/2026 New digital experience gives homeowners one convenient place to schedule trusted local professionals, manage service details, stay ahead with reminders, and keep important home records organized Waco, Texas (June 15, 2026) - Neighborly(R), a family of global brands dedicated to delivering remarkable experiences for both consumers and franchise owners, today announced the launch of its redesigned Neighborly app, giving homeowners and renters in the U.S. a streamlined way to manage home maintenance, repairs, and improvement projects in one place. Designed to make home maintenance, repairs, and enhancements easier to navigate, the app helps customers book trusted local professionals, keep service details and documents in one place, and stay on top of everything with personalized reminders and seasonal checklists. The redesigned app, powered by Neighborly AI, reflects a continued focus on creating a simpler, more connected customer experience. From repairs to renovations and everything in between, the app is designed to bring convenience and peace of mind to homeowners, while making it easier to organize home records and manage projects from a single trusted destination. Customers can create a free account in under two minutes and start using the app to keep all their important home service information in one place. "With our redesigned app, we're building something bigger than a single interaction. The opportunity here is to connect customers to the full network of our home service brands," said Mike Davis, chief executive officer of Neighborly. When someone has a great experience with one of its brands, the Neighborly app helps them discover and engage with the other 18 of its brands across the U.S. It creates a simpler path for customers and a stronger growth engine for its franchise owners - more visibility, more connections, and more ways to win." The app is now built to support customers throughout the homeownership journey by putting essential service information at their fingertips. In addition to helping homeowners connect with trusted local professionals, it offers a single place to track service history, access important documents, and stay organized through proactive reminders tailored to the needs of the home. "Technology should remove friction from homeownership, not add to it," said Gagan Sinha, chief information officer of Neighborly. "Now the Neighborly app brings home maintenance, repairs, and improvement projects into one simple, connected experience. As customers build their home's digital profile, Neighborly AI gets smarter - learning the unique needs of each home and making it easier to stay ahead of what's next. This is about more than organization. It's about helping customers anticipate needs, connect with trusted professionals across our brands, and manage everything through a single, intelligent platform." The company is prioritizing investments into digital tools that strengthen the customer experience and make trusted home services simpler than ever. Customers can create an account in minutes and begin organizing service records, scheduling appointments, and receiving personalized home maintenance reminders. The app supports all 19 Neighborly home service brands in the U.S. and will be available in Canada soon. About Neighborly(R) Neighborly(R) is a family of global brands focused on being remarkable with consumers and franchise owners. What began as one brand in Waco, Texas, in 1981 has grown to more than 30 brands and 5,500 franchise locations across North America and Europe serving millions of customers. Neighborly offers a proven path to business ownership accompanied by established systems, award-winning brands, training, and continued support throughout the franchising journey. * To learn about franchising opportunities, visit franchise.neighborly.com * To bring your passion to Neighborly, visit neighborlybrands.com/careers * To find trusted service professionals for any project, visit neighborly.com