Social Content Lead

ABOUT THE ROLE

Working directly with our client, a market-leading global CPG business, the Social Content Leadis responsible for overseeing theEnd-to-End content creation (social & retail) for the brands within your category remit. The focus of the role is to guarantee creative excellence, high levels of craft in production and brand consistency. Experience working with brands in the beauty and well-being category will be highly regarded.

Based in Sydney, the role will report into our Social Content Client Lead.

WHAT YOU’LL DO

• Lead the refinement and execution of market-specific content strategies that aligns with the global brand direction while resonating deeply with local cultural nuances and trends.
• Own content effectiveness and excellence for the brands across consumer and shopper touchpoints
• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms and trends.
• Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, strategy and assets – ensuring it resonates with the communities our brands are engaging with.
• Partner with key agency partners by providing clear and insightful briefs that are relevant to social and retail communication, and the local creator ecosystem.
• Ensure the brand’s digital content is culturally relevant, engaging and authentic content output.
• Act as the hub between brand, social, and content pods, working closely with Community Specialists to analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.

ABOUT YOU

WHAT YOU’VE DONE

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in the respective category or a related industry.
• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
• Product Knowledge: Strong understanding of the respective products, trends, ingredients, and industry terminology for the respective brand(s).
• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.h
• Gen AI Application (desirable): Demonstrable experience using generative AI tools for content creation
• Passion for Growth: A demonstrable passion to build brand desire and drive purchase through conversion, keeping up with trends, key players and insights and reflecting a genuine enthusiasm for the field.
• Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.
• Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles

WHAT YOU’RE GREAT AT

Core Content Creation & Leadership:

• Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling copies across various formats (social posts, articles, video scripts, etc.).
• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling.
• Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimise engagement and achieve objectives.

Inquisitive about Content Production & its enhancement with AI

• Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation and production (e.g., generating copy ideas, image prompts).
• Tech-Savviness (preferred): Comfort exploring and evaluating new content creation tools and relevant platforms (AR/VR, interactive experiences, etc.).
• Data-Driven Approach (preferred): Leveraging data and analytics to inform AI-powered content decisions, personalise experiences, and maximise impact.
• Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.