Product Manager - Product Growth

About Higgsfield
Higgsfield.ai is the fastest-growing generative AI platform in the world. Creators use Higgsfield to produce video, images and interactive content with 200+ frontier models, at a scale few consumer products ever reach: we grew revenue 2x in the last quarter and crossed $1B in annualized cash revenue in September 2026.
We recently closed a $500M funding round at a $5B valuation to accelerate what’s working. The company is small relative to its revenue, decisions are fast, and the distance between an idea and production is measured in days.

About the role
You will join the Product Growth team, which owns all of Higgsfield’s revenue and measures its results in money, not process. Product Growth is the fastest-shipping team at Higgsfield, with 80+ releases a month. You will own one of our verticals, Lifecycle, with end-to-end ownership of conversion, retention and engagement: turning new users into paying subscribers, paying subscribers into habitual users, and consumers into prosumers.
We are looking for a PM who treats growth as an engineering problem, not a campaign calendar. You should be comfortable going from cohort data to shipped product in the same week, defending every claimed win with honest attribution, and understanding the full picture behind the numbers: why users buy, why they leave, and what brings them back. This is a hands-on role with direct impact on the largest line items in the business, where small mistakes are expensive.

Key responsibilities

• Own conversion and activation: onboarding flows, paywalls, aha-moment design and time-to-first-value.

• Build engagement systems and in-product communication: tasks, streaks, rewards and notifications that create durable habits rather than one-off spikes.

• Own churn end-to-end: voluntary churn (cancellation flows, save offers, plan right-sizing) and involuntary churn (dunning, payment recovery, grace periods).

• Run winback as a system: offer architecture, timing and channel orchestration for cancelled and dormant cohorts.

• Drive expansion and additional revenue: upsells, plan upgrades and credit top-ups from engaged cohorts.

• Go deep on users and data: behavioral segmentation, cohort deep-dives and insights that feed every team in Product Growth.

• Work closely with analysts: set clear analytical tasks, find insights in the data and turn them into product decisions.

• Look beyond a single metric: understand unit economics and how each change affects the business as a whole.

Minimum qualifications

• A proven, personal contribution to scaling a business. You can name the curve you bent and the mechanism that bent it. Big-company experience alone is not enough.

• A track record of owning conversion, retention, engagement or monetization metrics, ideally in a subscription business.

• Strong data skills: cohorts, retention curves, segmentation. You can build your own queries and know how to work with analysts effectively.

• Hands-on experience with unit economics and shaping business strategy. You work end-to-end, from forming a hypothesis to forecasting its impact on the business.

• Measurement discipline: frequent experiments, honest attribution and guard metrics.

• Fast thinking: you get up to speed on new context quickly and come to concrete answers, not general frameworks.

• A technical background is not required for this role.

Preferred qualifications

• Founding or entrepreneurial experience. We value it even if you have less than 2–3 years as a PM.

• Zero-to-one experience: you have launched a product and grown it.

• A track record of at least 4x year-over-year growth driven by your decisions.

• Background in consumer AI, subscriptions, gaming or a credits-based economy.

• Experience with payments, payment recovery tooling or CRM/lifecycle platforms.

Who this is not for

• You prefer working from complete specifications rather than defining problems yourself.

• You want a narrow, predictable scope and a stable schedule.

• You are looking for a slower release cycle. We ship daily.

How we hire
Recruiter screen → product case → take-home assignment → defense → final interview.
During the case, you’ll get context and around 10–15 minutes to give a concrete answer. We’re looking for specific solutions, not general reasoning.

What we offer

• Competitive compensation in USD with meaningful equity in a hyper-growth company valued at $5B.

• A team that owns its P&L end-to-end: you will see your work in the revenue numbers within weeks, not quarters.

• Direct access to founders and leadership, with zero layers between you and the decision.

• Relocation support to Almaty for candidates moving from another city or country.

• Company-provided equipment, meals, transportation or other office benefits.

This is a fully on-site role based in our Almaty office. Our team works from the office five days per week for the full working day. We believe in-person collaboration is an important part of how we move quickly, solve complex problems and build strong teams.