Vice President of Growth

Bloom is a full-service workplace design consultancy, proudly supporting Poppy & Peonies in their search for a VP of Growth to join their dynamic team. As Talent Advisors, we serve as the bridge between our Bloom Partner and you throughout the recruitment process. At Bloom, we don’t rely on automated tools to sift through applications—every resume is carefully reviewed by a real person to ensure a fair and consistent interview process. If selected, you’ll join Poppy & Peonies directly as a valued member of their team. We’re excited to consider your application! Please note that applications will be accepted throughout the holiday season. Thank you for your patience and interest in this opportunity.

The Opportunity:

Growth Strategy & Team Leadership:
• Set the overall growth strategy for the business, spanning acquisition, ecommerce, and retention as one connected system rather than siloed functions
• Directly manage and develop the Director of Retention and Director of Ecommerce, setting goals, coaching performance, and ensuring alignment across their teams
• Own the growth org structure, headcount planning, and team build-out as the function scales
• Build a culture of accountability, experimentation, and cross-functional collaboration across the growth organization
• Represent growth in executive and board-level discussions, bringing a clear point of view on where to invest and why

New Customer Acquisition:
• Own the end-to-end new customer acquisition strategy across all channels, paid, owned, earned, and emerging
• Own and evolve paid digital marketing strategy across Meta, TikTok, Google, Pinterest, and other paid channels
• Own and lead relationships with paid media agencies and other external acquisition partners
• Lead the launch and ongoing scaling of TikTok Shop as an acquisition and commerce channel
• Build and grow an affiliate program and other emerging acquisition channels (creator partnerships, social commerce, marketplaces)
• Own key acquisition metrics (CAC, ROAS, MER, new customer growth) and be accountable for acquisition efficiency and scale

Ecommerce:
• Partner closely with and oversee the Director of Ecommerce to ensure the site experience, merchandising, and conversion strategy support both acquisition and retention goals

• Ensure ecommerce roadmap priorities (site experience, checkout, merchandising, platform investments) are aligned with broader growth strategy
• Use ecommerce performance data (conversion rate, AOV, site funnel behaviour) to inform acquisition and retention decisions

Retention & Customer Lifecycle:
• Partner closely with and oversee the Director of Retention to ensure post-purchase, lifecycle, and loyalty strategies are built to maximize customer LTV
• Ensure retention strategy is informed by acquisition channel data, connecting who you acquire to how they're retained
• Own the connective tissue between acquisition and retention, ensuring the business optimizes for lifetime value, not just first-purchase economics
• Set company-wide LTV and repeat purchase rate goals in partnership with the Director of Retention

What You Bring to the Table

•15+ years of experience in growth and P&L ownership
• Proven track record leading full-funnel growth (acquisition through retention) within a direct-to-consumer, retail, fashion, or lifestyle brand
• Experience managing a team through directors or senior managers, ideally with direct oversight of both acquisition and retention or ecommerce functions
• Deep expertise across paid social, paid search, media buying, and performance marketing strategy
• Direct experience launching or scaling TikTok Shop and/or affiliate programs as acquisition channels
• Strong understanding of ecommerce fundamentals (conversion optimization, merchandising, site experience) and retention/lifecycle strategy (LTV, repeat purchase rate, loyalty, email/SMS)
• Strong analytical mindset with the ability to connect data across acquisition, ecommerce, and retention into unified business decisions
• Track record of scaling revenue through data-driven strategy across the full customer lifecycle
• Experience managing agencies, freelancers, and external partners at a senior level
• Executive presence and strong communication skills, comfortable representing growth strategy to senior leadership and the board
• Comfortable balancing high-level strategy with hands-on involvement when a new channel or initiative needs direct leadership to get off the ground
• Genuine interest in fashion, lifestyle, and community-driven brands

The recruitment process

• Video screen with Talent Advisor from Bloom
• Video Interview with Natalie Bates, VP Finance
• Second Video Interview with Natalie Dusome, Cofounder of Poppy & Peonies
• Reference checks
• Offer
 
Applications will be accepted until October 30th, 2026. Candidates can expect to hear from us regarding next steps by November 1, 2026.

Location

• We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences.
• There will be occasional domestic and/or international travel for photoshoots, events, and team retreats. 

Salary and Total Rewards

• Annual Salary ranges from $225,000-$275,000
• Performance bonus
• 4 weeks of paid vacation per year
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product 
• $400 home office setup allowance
All compensation and benefit amounts are reflected in local currency (CAD/USD where applicable).
 
At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed.