W

William Hill

Global sportsbook and online betting operator

Service Email Manager

Customer ExperiencePosted on Nov 13
Full-timeLeeds, UKNo salary listed

About the Job

Requirements

  • Experience managing customer service, transactional and lifecycle communications within a digital customer environment.
  • A proven track record delivering communications across email, SMS and in-product channels, with strong knowledge of customer journeys, segmentation, triggers and workflow automation.
  • Experience using CRM, customer engagement and communication orchestration platforms, with a solid understanding of communication governance, data protection, accessibility and regulated communications.
  • Skills in analysing communication performance data and customer feedback to continuously optimise customer journeys and improve engagement outcomes.

Responsibilities

  • Own the service communications strategy and roadmap across onboarding, accounts, payments, verification, support and disruption journeys.
  • Map customer touchpoints to identify gaps, duplication and inconsistencies, and define communication timing, purpose and channels.
  • Deliver multichannel communications through email, SMS, pop-ups, in-product messaging and other agreed channels, ensuring a seamless customer experience.
  • Maintain content governance by managing communication inventories, templates, approvals, accessibility standards, personalisation and regulatory compliance.
  • Coordinate stakeholder reviews and approvals with Compliance, Legal, Brand and operational teams, ensuring robust version control and audit evidence.
  • Drive automation and system enhancements by managing templates, triggers, workflows and data requirements to improve accuracy and efficiency.
  • Measure communication performance through delivery, engagement, completion and feedback metrics, using insights to optimise journeys and reduce customer friction.
  • Partner with key stakeholders and suppliers to manage budgets, improve commercial performance, optimise channels and lead colleagues supporting content, systems and delivery.

About the Company

William Hill

Global sportsbook and online betting operator

William Hill offers sports betting, casino games, and other gambling services through both its network of physical betting shops and its online platforms, including a website and mobile apps. Customers place bets on sports events or gamble on casino-style games; the platform provides odds, accepts wagers, processes payments, and determines results. The company combines retail presence with online and mobile betting to reach a wide audience. It differentiates itself through a long history in betting, a broad multi-channel footprint, and its integration into Caesars Entertainment, which helps expand its global reach and digital capabilities. The goal is to be a leading global bookmaker by growing its market share across online and retail channels while promoting responsible gambling and complying with regulations.

Company size
5,001-10,000
Company stage
IPO
Headquarters
London, United Kingdom
Founded
1934

Recently Posted Jobs

Explore more opportunities at William Hill

See more jobs