Consumer Product Sales Lead Analyst - Vice President

Shape the future of Citi's on-card lending experience as a Consumer Product Sales Lead Analyst, driving product performance for Balance Transfer and Flex Loan, two key features within Citi's lending continuum. In this role, you will analyze product performance to inform strategy, partnering closely with teams across decision management, analytics, marketing, digital, risk, and operations to improve customer experience and drive measurable results. This is an opportunity to directly influence how millions of cardmembers access and experience on-card lending products.

The Consumer Product Sales Lead Analyst will be responsible for analyzing product performance to drive product strategy. They will partner closely with Decision Management, Analytics, Control, Marketing, Digital, Risk and Operations and focus on optimizing product performance and analytics, marketing and digital strategy, enhancing digital user experience, call center training and sales support, and product research.

Key Responsibilities

• Obtain understanding of Balance Transfer & Flex Loan product, including customer needs, competitive environment, and the operations and customer experience of the product
• Review analytical dashboards and support performance monitoring, including but not limited to competitive intelligence, digital funnel reporting, channel reporting, etc., to ensure product operates as intended on an ongoing basis and provides a seamless customer experience    
• Integrate digital funnel analytics and customer journey insights to identify friction points and drive increased conversion and repeat usage.
• Manage product roadmap of initiatives, ensuring cross-functional awareness and alignment with partners and supporting continuous improvement in the Balance Transfer & Flex Loan product and experience
• Lead, manage, and execute key control initiatives, partnering closely with control functions to design, implement, and maintain robust controls that ensure compliance with internal policies and external regulations
• Lead optimization efforts, including initiatives to expand the marketing eligible population, as well as identify & implement opportunities to improve product conversion rates, customer experience, NPS, etc.
• Coordinate and prepare presentations for effective updates and reviews with senior management and partners   
• Work closely with cross-functional partners, such as Finance, Risk, Analytics, Marketing, and Digital, to execute on agreed priorities within established operating plans and timelines
• Support ad hoc requests from management as needed

Qualifications

• 6-10 years of product management, product development or similar cross-functional experience
• Bachelor’s degree in Business, Marketing, or related field
• Excellent organizational and project management skills
• Consistently demonstrates clear and concise written and verbal communication skills
• Analytical skills with the ability to source, analyze and distill data into insights
• Execution and results oriented with a desire to drive change and continuous improvement
• Self-motivated and detail-oriented
• Relationship building skills and ability to partner with a large cross-functional team to drive results in a matrixed environment
• Proficient in Microsoft Office suite of applications with an emphasis on Excel and PowerPoint

What We Offer

Join a collaborative team at the center of Citi's on-card lending strategy, where your analysis and product instincts directly shape the experience of millions of customers.

• Work in a hybrid model, with 3 days in the office and 2 days working remotely each week.
• Gain exposure to cross-functional teams spanning marketing, risk, analytics, and digital.
• Build your product management expertise through hands-on ownership of a live product roadmap.
• Access learning and development resources to grow your career within a global organization.
• Benefit from resources supporting financial wellbeing and work-life balance.

Apply now to help shape the next generation of Citi's on-card lending products.

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Job Family Group:

Consumer Sales

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Job Family:

Consumer Product Sales

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$125,760.00 - $188,640.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Oct 27, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.