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Rippling

Unified HR and IT management platform

Growth Manager - Search Engine Optimization, GEO

SEO MarketingUpdated on Nov 13
Full-time

About the Job

Requirements

  • At least 5 years of technical SEO or growth marketing experience, ideally in B2B SaaS, with a track record of driving organic acquisition and business results.
  • Ability to independently build, optimize, and scale technical SEO and GEO initiatives from idea through measurement.
  • Expertise in keyword research, technical SEO, content optimization, internal linking, structured data, and link acquisition.
  • Understanding of AI-powered search and how brands earn visibility and citations.
  • Ability to interpret performance data, prioritize opportunities, and connect organic growth to conversions and pipeline.
  • Proficiency with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, or similar tools.
  • Experience building or scaling template-driven landing pages while maintaining quality and relevance.
  • Ability to identify search opportunities, optimize commercial content, diagnose technical issues, and collaborate with engineers.

Responsibilities

  • Own technical SEO strategy and execution by leading comprehensive technical audits, identifying systemic issues, and prioritizing improvements across crawlability, indexation, rendering, site architecture, internal linking, structured data, and site performance.
  • Evaluate how traditional search engines and AI crawlers access, render, interpret, and surface content, and identify and resolve technical barriers to organic and AI visibility.
  • Translate AI search trends, competitive insights, and experimentation into a prioritized roadmap to improve visibility, mentions, and citations across AI-powered discovery platforms.
  • Analyze relevant prompt themes, estimated market demand, competitive penetration, and citation patterns to identify high-value opportunities across products, personas, and buying journeys.
  • Partner with Content and Product Marketing to translate keyword themes and AI prompt insights into content requirements, page architectures, and optimization opportunities across awareness, consideration, and conversion.
  • Improve the technical foundations of programmatic SEO and high-value landing page templates, including indexation controls, internal linking, structured data, and content quality at scale.
  • Develop hypotheses, design tests, evaluate results, and scale successful technical SEO and GEO improvements based on measurable impact.
  • Track technical health, search visibility, AI mentions, citations, referral traffic, engagement, conversions, SQOs, and pipeline contribution, and translate findings into actionable recommendations.
  • Partner with Web Engineering, Analytics, Content, Product Marketing, and external agencies to implement improvements and establish technical SEO requirements for new and existing web experiences.
  • Build and maintain a roadmap balancing technical dependencies, addressable market opportunity, implementation effort, and expected impact on qualified demand and pipeline.

Desired Qualifications

  • Direct experience with AI-powered search and GEO visibility and citations.
  • Profound experience with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, or similar tools.

About the Company

Rippling

Unified HR and IT management platform

Rippling provides a unified SaaS platform that combines HR and IT management. It automates payroll, benefits administration, employee data management, and app/device provisioning, all within one system. The platform integrates these functions so businesses can handle HR and IT tasks from a single interface, with automation and connections to other business apps. Its approach centers on offering a subscription-based service that includes core HR tools plus optional services like device management and broker partnerships. Rippling aims to reduce administrative overhead and improve operational efficiency by keeping HR data, payroll, benefits, and IT management in one place.

Company size
5,001-10,000
Company stage
Series G
Total funding
$1.8B
Headquarters
San Francisco, CA
Founded
2016

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