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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

CPG Marketing Account Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in Argentina

About the Job

Requirements

  • Proficiency in spoken and written English at an advanced level is required.
  • At least 6 years of experience in CPG marketing, ideally with both direct-to-consumer and retail brand experience.
  • Understand how Amazon fits into a CPG growth strategy, including share of search, ASIN architecture, buy box, and sponsored versus organic balance.
  • Be familiar with the retailer relationship layer and how partners such as Target, Ulta, Sephora, and Whole Foods shape media investment decisions.
  • Have an informed perspective on CPG measurement, including marketing mix modeling, incrementality testing, and in-store versus digital attribution.
  • Be fluent in upper-funnel channel strategy, including content, search engine optimization, YouTube, and programmatic advertising.
  • Be comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization.
  • Have a track record of retaining and growing accounts.
  • Have managed senior clients with strong brand opinions and be able to address their needs confidently.

Responsibilities

  • Employ artificial intelligence technologies to enhance and optimize business processes.
  • Use and leverage Power Digital's Nova ecosystem as it relates to the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement, with particular attention to how client retail and direct-to-consumer performance interact.
  • Own the senior client relationship.
  • Use quarterly business reviews to drive decisions rather than report history.
  • Advise on channel mix across direct-to-consumer, Amazon, and retail; understand how the channels cannibalize or reinforce one another and make recommendations.
  • Coordinate paid media, search engine optimization, content, influencer, and creative teams around a single account strategy.
  • Manage retention and expansion, lead renewals, and grow monthly recurring revenue within the portfolio.
  • Build relationships with multiple layers of client contacts to reduce account risk if a primary contact departs.
  • Ensure daily use of proprietary technology (Iris and Nova), 100% cadence for Pulse (the client performance and sentiment tool), and Power Circuit compliance across managed accounts.
  • Manage and develop 1–2 direct reports, run regular one-on-ones, build development plans, and own their performance reviews.
  • Coach analysts and specialists and provide specific, timely feedback.

Desired Qualifications

  • Ideally, have experience with both direct-to-consumer and retail brands.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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