E-commerce / Commercial Director
No salary listed
Senior
London, UK
HybridHybrid arrangement: 1 day per week working from home; London office.
Growth & MarketingGrowth Marketing
About the job
Requirements
- At least 5 years of experience managing or leading a digital retail or e-commerce profit and loss; cross-border fashion or apparel experience is a major plus.
- Full working or leading-edge knowledge of demand creation through social and paid media.
- Full working or leading-edge knowledge of conversion rate optimization techniques.
- Full working or leading-edge knowledge of customer relationship management strategies and tactics to drive customer lifetime value.
- Strong knowledge of Shopify Plus and common third-party applications such as Nosto.
- Global experience in the USA and Europe.
- Ability to manage a team of department heads and lead creative individuals.
- Strong understanding of retail, e-commerce, and marketing businesses.
- Track record as a commercial professional who understands brands and customers.
- Ability to use data analysis and creative visual merchandising and user experience approaches in conversion activity.
- Ability to use internal and external data to substantiate ideas and instincts.
- Strong analytical skills to track and manage performance.
- Ability to persuasively sell ideas.
- Ability to prioritize actions while processing substantial information.
- Ability to navigate and collaborate across functions.
Responsibilities
- Own the demand side of the profit and loss, particularly revenue and brand and marketing budgets and key performance indicators.
- Lead e-commerce trading, including visual merchandising of stores, product presentation, signposting, engaging sales-focused content, and use of analytical and conversion rate optimization tools to develop and test hypotheses and improve key performance indicators.
- Lead the paid media acquisition team and align its activity to deliver high volumes of high-quality traffic against objectives.
- Lead customer retention tactics, including electronic customer relationship management, segmentation, customer insight, loyalty and VIP initiatives, community programmes, and emerging channels.
- Set and monitor cost per acquisition, customer acquisition cost, and lifetime value by customer segment to support profitable retention activity, and establish team performance indicators.
- Build and sustain collaboration between trading and demand functions so the business has clarity on short- and medium-term tactics and objectives.
- Develop and share insights with third-party partners to strengthen the company's e-commerce performance and reputation.
- Support and challenge the technology team to design, develop, and deploy tools needed to meet objectives.
- Work with brand and commercial or sales teams to develop offers and promotions for the campaign calendar.
- Work with commercial and finance analysts to develop customer, marketing, and business insights that optimize activity.
- Hire, lead, and coach a team to execute against goals.
- Provide expertise on current e-commerce best practices, with a focus on conversion rate optimization, cost per acquisition, and lifetime value.
- Stay current on future e-commerce, conversion rate optimization, and trading practices through training and research.
- Influence internal stakeholders and external partners.
- Communicate and collaborate with company stakeholders.
- Uphold the company's playbook.
- Apply a customer-focused perspective in daily work.
Desired Qualifications
- Cross-border fashion or apparel experience is a major plus.
About the company
Jaded London is a British fashion and streetwear brand. It designs and sells menswear, womenswear, denim, knitwear, outerwear, and accessories through digital and wholesale channels. The brand serves fashion consumers and retail partners looking for trend-led clothing and seasonal collections. Its model connects creative direction and garment design with sourcing, merchandising, ecommerce, content, marketing, production, fulfillment, and customer care. Work spans fashion design, product development, buying, merchandising, ecommerce, creative, marketing, operations, and logistics.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Elstree and Borehamwood, United Kingdom
Founded
2013
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Simplify's Take
What believers are saying
- Verde Digital's January 2026 SEO push lifted organic search revenue 131 percent.
- Jaded London targeted £100 million revenue and international expansion during 2026.
- First permanent Los Angeles and SoHo stores broaden reach beyond e-commerce dependence.
What critics are saying
- The ASA banned its May 27, 2026 smoking email, damaging brand trust fast.
- Jaded London still lacks disclosed funding, leaving scaling dependent on cash flow.
- US store openings in March 2026 raise rent, inventory, and execution risk immediately.
What makes Jaded London unique
- Jaded London built a Gen Z streetwear cult with Beyoncé and Kylie Jenner visibility.
- Its 2026 SS26 drops and Rock Revival line keep the brand culturally current.
- Founder-led London design plus global shipping creates a nimble, social-first apparel engine.
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Benefits
- Employee Discounts
- Paid Vacation
- Hybrid Work Options
- Company Social Events
- Employee Referral Bonus
- Performance Bonus