Ecom/ Commercial Director
No salary listed
Expert
London, UK
HybridOne day per week working from home.
Growth & MarketingGrowth Marketing
About the job
Requirements
- At least 5 years of experience managing or leading a digital retail or e-commerce profit and loss, with cross-border fashion or apparel experience considered a major plus.
- Full working knowledge of demand creation through social and paid media.
- Full working knowledge of conversion rate optimization techniques.
- Full working knowledge of customer relationship management strategies and tactics to drive customer lifetime value.
- Strong knowledge of Shopify Plus and common third-party applications such as Nosto.
- Global experience in the United States and Europe.
- Understanding of retail, e-commerce, and marketing businesses.
- A proven commercial track record and understanding of brands and customers.
- Ability to maximize conversion output through a mix of data analysis, creative visual merchandising, and user experience approaches.
- Ability to use internal and external data to support ideas and decisions.
- Ability to work independently and lead a team of creative individuals.
- Analytical skills to track and manage performance.
- Interpersonal skills and the ability to persuasively sell ideas.
- Ability to process information, prioritize actions, and collaborate cross-functionally.
- Ability to manage a team of department heads.
Responsibilities
- Own the demand-side profit and loss, particularly revenue and brand and marketing budgets and key performance indicators.
- Lead e-commerce trading and visual merchandising across stores, including product presentation, signposting, engaging content, analytics, and conversion optimization tools to build and test hypotheses and improve key performance indicators.
- Lead the paid media acquisition team and align its activities to deliver high-volume, high-quality traffic against objectives.
- Lead customer retention tactics, including eCRM, segmentation, customer insight, loyalty and VIP initiatives, community programs, and emerging channels.
- Set and monitor cost per acquisition, customer acquisition cost, and lifetime value by customer segment to deliver profitable retention activity and establish team performance indicators.
- Build and maintain trading and demand collaboration across business functions, providing clarity on short- to medium-term tactics and objectives.
- Develop and share business insight with third-party partners and establish the company as a leading e-commerce partner.
- Support and challenge the technology team to design, develop, and deploy tools needed to meet objectives.
- Work with brand and commercial or sales teams to contribute tactical offers and promotions to the campaign calendar.
- Work with commercial and finance analysts to develop customer, marketing, and business insight through segmentation and optimize activity.
- Hire, lead, and coach a team to execute against goals.
- Provide expertise on current e-commerce best practices, with a focus on conversion rate optimization, cost per acquisition, and lifetime value.
- Stay informed about emerging e-commerce, conversion rate optimization, and trading practices through training and research.
- Influence internal stakeholders and external partners, and communicate and collaborate with company stakeholders.
- Uphold the company playbook and maintain a customer-focused approach.
Desired Qualifications
- Cross-border fashion or apparel experience is a major plus.
About the company
Jaded London is a British fashion and streetwear brand. It designs and sells menswear, womenswear, denim, knitwear, outerwear, and accessories through digital and wholesale channels. The brand serves fashion consumers and retail partners looking for trend-led clothing and seasonal collections. Its model connects creative direction and garment design with sourcing, merchandising, ecommerce, content, marketing, production, fulfillment, and customer care. Work spans fashion design, product development, buying, merchandising, ecommerce, creative, marketing, operations, and logistics.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Elstree and Borehamwood, United Kingdom
Founded
2013
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Simplify's Take
What believers are saying
- Verde Digital's January 2026 SEO push lifted organic search revenue 131 percent.
- Jaded London targeted £100 million revenue and international expansion during 2026.
- First permanent Los Angeles and SoHo stores broaden reach beyond e-commerce dependence.
What critics are saying
- The ASA banned its May 27, 2026 smoking email, damaging brand trust fast.
- Jaded London still lacks disclosed funding, leaving scaling dependent on cash flow.
- US store openings in March 2026 raise rent, inventory, and execution risk immediately.
What makes Jaded London unique
- Jaded London built a Gen Z streetwear cult with Beyoncé and Kylie Jenner visibility.
- Its 2026 SS26 drops and Rock Revival line keep the brand culturally current.
- Founder-led London design plus global shipping creates a nimble, social-first apparel engine.
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Benefits
- Employee Discounts
- Paid Vacation
- Hybrid Work Options
- Company Social Events
- Employee Referral Bonus
- Performance Bonus