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Adidas Partners with Sony on Disney+ Animated Series Messi and the Giants. October 9, 2026 Soccer legend Lionel Messi might have retired from the beautiful game, but he's poised for a new role as the star of an animated kids' series - and a slew of licensed products to support it, including kids' footwear, apparel, and sports accessories by Adidas. The series, called Messi and the Giants, created by Sony Pictures Television Kids and Sony Music Vision will launch globally on Disney+ and in the U.S. on Disney Channel next summer and will include the first-ever onscreen appearance of an Adidas kids' shoe. It's a fitting partnership, given that Messi has been an Adidas athlete since 2006. Billed as a sports fantasy, Messi and the Giants focuses on the character Leo, a 12-year-old who finds himself trapped in an alternate reality ruled by giants and must take part in high-energy, soccer-like battles to defeat his opponents and get home. The press materials call it an "underdog adventure about courage, perseverance, and believing in yourself" that draws inspiration from Messi's life and career. Messi executive produced the series with his late father, Jorge Messi. You can view the teaser trailer, here. In addition to Adidas footwear and other merchandise themed to the series, Sony Pictures Television Kids and Sony Music Vision are partnering with Hasbro on licensed toys and games, Penguin Random House on books inspired by the series, Rubie's on Halloween costumes and party goods, Centric Brands on home products and apparel, and Panini on stickers and collectibles. Products will begin debut in summer 2027 with more launches in fall 2027. The post Adidas Partners with Sony on Disney+ Animated Series Messi and the Giants appeared first on Footwear Plus Magazine.

"When No One is watching," the docuseries about Alejandro Sanz, is now available in Latin America exclusively on HBO Max. Reading Time: 3 mins read The original three-episode production directed by Álvaro Ron offers an intimate and honest look at the life of the Spanish artist, including testimonials from figures such as Shakira, Rosalía, Juanes and Luis Fonsi. The streaming platform HBO Max premiered exclusively for Latin America the documentary series When No One Sees Me, a three-episode production focused on the personal trajectory and creative process of the Spanish singer-songwriter Alejandro Sanz. Directed by Álvaro Ron, the docuseries follows the Madrid-born artist through a period of inner transformation, exploring his flamenco roots, his relationship with musical composition, and the professional challenges he has faced throughout more than three decades of public career. The audiovisual work transcends the format of a conventional retrospective to show an everyday and vulnerable side of the musician, combining more than 200 hours of recording, unpublished personal archives and intimate conversations about success, family and the impact of fame. You may also be interested in this news item: "For the first time, Alejandro Sanz opens a door to those spaces that usually remain out of the spotlight, allowing us to discover a different dimension of the artist that millions of people know through his songs ," the production spokespeople highlighted. International testimonials and executive production. The narrative incorporates the vision of leading figures in the Latin American music industry who have shared collaborations or close experiences with the performer: * Voices from the musical world: It features contributions from Rosalía, Shakira, Juanes, Luis Fonsi, Laura Pausini, Juan Luis Guerra and Nathy Peluso, who analyze Sanz's sonic legacy and artistic quest. * Creative team and production: Produced by Sony Music Vision in collaboration with Movistar Plus+, the docuseries was executive produced by Sergi Reitg and Marta Miramón, and written by Dani Boluda, María Cabo and Álvaro Ron. * Artistic projection: The arrival of the documentary on screens coincides with the extension of his world tour, What Now?, which will add performances in Mexico and Central America after selling out tickets in its first phase. The three episodes of When No One Sees Me are now available to HBO Max subscribers throughout Latin America.

Peppa Pig teams up with Super Simple Songs for a lullaby mash-up. Whatever you do, don't snort at Peppa Pig's music clout. The popular children's character has more than 1bn lifetime music streams across a catalogue of more than 1,300 original songs. There have also been covers of hits including Rihanna's 'Diamonds', Wham's 'Last Christmas' and Katy Perry's 'Roar'. She's collaborated with Sesame Street and Baby Shark, and now another huge children's brand on YouTube: Super Simple Songs. This morning, Hasbro Music has revealed plans to release 'Twinkle Twinkle x Peppa's Lullaby' on 26 December on YouTube, streaming and social platforms. It combines an original Peppa Pig lullaby with Super Simple Songs' take on the famous nursery rhyme. Which, by the way, has been watched more than 2.4bn times on YouTube in its own right. That's why Music Ally Ltd. is reporting (exclusively) on this collaboration today: it's a meeting of giants. Peppa Pig's official YouTube channel has 44.8 million subscribers, while Super Simple Songs has 47 million. "What makes this collaboration so compelling is that Peppa Pig and Super Simple Songs have each built deep trust with families, but in complementary ways," Matt Proulx, SVP, global experiences, partnerships and music at Hasbro told Music Ally. "Peppa is a beloved global entertainment brand, while Super Simple Songs has become one of the most influential destinations for children's music and learning content. Bringing them together creates something that feels natural for audiences while introducing each brand to new families around the world." This is one of the emergent trends in children's entertainment. A decade ago, these two worlds - big established brands and hugely-popular YouTube nursery-rhyme channels - viewed one another warily. Now they're firm partners. "We're seeing audiences engage with brands across a much wider ecosystem of content than ever before. Strategic partnerships allow us to create fresh experiences, expand discoverability and bring together fan communities that already share similar values and interests," said Proulx. Peppa Pig's side-hustle as a recording artist is part of the wider musical push from Hasbro, via its Hasbro Music division. Last year, it released an album of remastered songs from 1980s cartoon Jem and the Holograms, following that up with a brand new EP earlier this year. It also took Cold Slither, a fictional band from the G.I. Joe universe, onto a real-world stage at a Comic-Con event in 2025. You may also remember its report in July on Hasbro taking My Little Pony into its "neigh-pop" era, working with Sony Music's Magic Star on music from a new animated YouTube series. With a 'Halloween Songs & Stories' EP on the way from Peppa Pig this month too, there's a lot going on. "For preschool audiences, music is one of the most accessible ways to engage with a character because it's interactive, emotional and highly repeatable," said Proulx. "What's especially exciting is music's ability to extend the Peppa Pig experience beyond the screen." "It allows us to meet families across streaming platforms, social channels and daily routines while creating new touchpoints that feel authentic to the brand. Music helps deepen engagement, fuels discovery and gives fans new ways to connect with Peppa wherever they are." 1,300 original songs certainly makes Peppa one of the most prolific recording artists of recent times. That's a necessity in the context of modern children's entertainment and the demands of its audience. "Scale is certainly important because families are looking for variety and children often engage with music differently than older audiences. Songs become part of daily routines, and kids love revisiting favourites while also discovering new ones. That creates a healthy demand for a broad catalogue," said Proulx. "That said, we don't view it as a volume game. The most important factor is creating music that families genuinely want to return to again and again." "Every song needs to feel true to the Peppa Pig brand, support the emotional connection families have with the character and deliver a great listening experience," he added. "The advantage of a large catalogue is that it allows us to serve different moments, from energetic singalongs to calming bedtime tracks like this collaboration with Super Simple Songs. Our focus has always been on quality, consistency and making sure each release adds something meaningful to the overall Peppa music experience."