Moncler Group

Luxury fashion brand of outerwear

Digital Media Specialist

Performance & Paid MarketingUpdated on Nov 10

Full-timeMilan, Metropolitan City of Milan, Italy€35k - €40k /yr

About the Job

Requirements

An understanding of the luxury and fashion industry, including recent trends and the wider landscape.
3–5 years of experience in digital media, paid social, or related roles.
Experience managing campaigns across Meta, TikTok, Pinterest, YouTube, Snapchat, and digital display ecosystems.
Fluency in written and spoken English.

Responsibilities

Support the development and implementation of global paid media strategies across key business moments, product launches, and brand initiatives.
Plan, launch, and optimize paid social campaigns across platforms including Meta, TikTok, Pinterest, Snapchat, and other relevant regional ecosystems.
Coordinate end-to-end campaign execution, partnering with internal teams, creative agencies, and media partners to ensure excellence in delivery.
Drive audience-led media planning by leveraging first-party data, customer insights, and platform automation capabilities.
Monitor campaign performance and provide actionable recommendations based on data, attribution models, and business key performance indicators.
Contribute to reporting frameworks, measurement strategies, and campaign effectiveness analysis.
Stay current on industry developments, digital media innovations, luxury consumer behavior, and competitive trends.

Desired Qualifications

Meta and TikTok certification is a plus.
A proactive, curious professional with a positive and collaborative approach.
Highly organized and able to manage multiple projects.
Passion for luxury, fashion, digital innovation, and evolving consumer behaviors.
Data-driven and analytical, with comfort working with key performance indicators and performance metrics.
Comfort collaborating cross-functionally within international and multicultural environments.

Overview

We are looking for a Digital Media Specialist to join our Digital Marketing team at the Global Headquarters in Milan, Italy.

Your Impact

The Digital Media Specialist will support the planning, execution and optimization of global paid media initiatives across social, display and emerging digital platforms. The ideal candidate combines strong analytical thinking with a passion for luxury storytelling, translating brand objectives into impactful media strategies that drive both awareness and business performance.

Key Responsibilities

Support the development and implementation of global paid media strategies across key business moments, product launches and brand initiatives.
Plan, launch and optimize paid social campaigns across platforms including Meta, TikTok, Pinterest, Snapchat and other relevant regional ecosystems.
Coordinate end-to-end campaign execution, partnering with internal teams, creative agencies and media partners to ensure excellence in delivery.
Drive audience-led media planning leveraging first-party data, customer insights and platform automation capabilities.
Monitor campaign performance and provide actionable recommendations based on data, attribution models and business KPIs.
Contribute to reporting frameworks, measurement strategies and campaign effectiveness analysis.
Stay ahead of industry developments, digital media innovations, luxury consumer behavior and competitive trends.

Qualifications

An understanding of the Luxury and Fashion Industry, including recent trends and wider landscape;
3-5 years of experience in Digital Media, Paid Social, or related roles.
Experience managing campaigns across Meta, TikTok, Pinterest, YouTube, Snapchat and digital display ecosystems.
Meta and Tiktok certification is a plus;
Fluent in English, written and spoken.

We Would Appreciate a Person That Is

A proactive, curious professional with a positive and collaborative approach.
Highly organized and able to manage multiple projects.
Passionate about luxury, fashion, digital innovation and evolving consumer behaviors.
Data-driven and analytical, comfortable working with KPIs and performance metrics.
Comfortable collaborating cross-functionally within international and multicultural environments.

Compensation & Benefits

Application of CCNL Commercio.
Compensation package range: from 35000 € to 40000 € gross.
Competitive Corporate Welfare Services.

Moncler Group is an equal opportunity employer, which means we do not discriminate on the basis of Ethnic origin, Skin color, Religion, Civil status, Age, Nationality, Ancestry, any form of disability or neurodivergence, medical condition, Gender, Gender Identity or Expression, Sexual Orientation. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About the Company

Moncler Group

Luxury fashion brand of outerwear

Moncler produces luxury outerwear, especially down jackets, blending performance gear with high-fashion design. Its products use down insulation and durable fabrics to keep warmth while delivering style, sold through premium boutiques, department stores, and e-commerce. It stands apart by tying authentic mountain heritage to a luxury brand and narrating a cohesive image, reinforced by a high-profile IPO. Its goal is to lead the luxury outerwear market, grow globally, and increase brand value while preserving its performance heritage and fashion appeal.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Milan, Italy
Founded: 1952

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