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Fanatics

China-based licensed sports merchandise retailer

Director of Product

Product ManagementConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • Deep understanding of licensing models, consumer products economics, and global collectible trends.
  • Strong familiarity with Formula 1 fan culture, teams, drivers, season rhythm, and commercial ecosystem.
  • Expert-level leadership capabilities, including team management, coaching, and influencing cross-functional partners.
  • Executive presence and presentation skills to communicate complex ideas simply and persuasively.
  • Ability to think strategically while executing in a fast-paced, dynamic environment.
  • Creativity, operational discipline, and attention to detail.
  • 8–10+ years of product management experience, preferably in consumer products, licensing, entertainment, or sports.
  • Proven experience leading product teams and managing senior stakeholders across global organizations.
  • Background in developing innovative physical products.
  • Bachelor’s degree in business or marketing, or a related field.
  • Passion for Formula 1 and global motorsports.

Responsibilities

  • Define and own the multi-year product vision, roadmap, and release strategy for the entire F1 collectibles portfolio.
  • Lead, mentor, and develop a team of product managers, elevating product thinking, execution, creativity, and cross-functional partnership.
  • Establish a culture of innovation and experimentation in materials, technology, formats, and fan experiences.
  • Drive organizational alignment around product priorities through communication, storytelling, and data-driven decision-making.
  • Identify emerging product, technology, and fan engagement trends to shape future F1 collectibles.
  • Explore digital, experiential, premium, and global-exclusive categories and platforms to elevate the F1 fan journey.
  • Integrate F1 storytelling, including drivers, teams, races, and history, into product narratives and experiences.
  • Leverage Fanatics’ broader ecosystem to develop cross-category innovation across apparel, hardgoods, events, and other areas.
  • Represent the product function to F1 and its ecosystem, including teams, drivers, promoters, and agencies.
  • Build trust and credibility with executive-level partners; negotiate product rights, approvals, timelines, and innovation opportunities.
  • Develop new partnerships by leveraging existing F1 products and expanding integration across teams, drivers, technology partners, and global markets.
  • Ensure licensing agreements align with product vision, profitability goals, and future category expansion.
  • Oversee product development to ensure timely, on-budget delivery and high quality.
  • Partner with manufacturing, design, operations, and supply chain to ensure feasibility, accuracy, and consistency throughout development.
  • Guide autograph, relic, and memorabilia strategy to optimize value, authenticity, and product differentiation.
  • Ensure brand guidelines, safety standards, and global compliance requirements are met.
  • Lead quarterly business reviews and executive presentations on roadmap progress, category performance, and future opportunities.
  • Partner with sales, marketing, and e-commerce to maximize revenue, expand distribution, and create compelling product stories.
  • Analyze consumer insights, market data, and retailer feedback to inform product decisions and continuous improvement.
  • Track KPIs, forecast demand, and manage product P&L to maximize profitability and sustainable growth.

Desired Qualifications

  • Collectibles experience is strongly preferred.
  • An MBA is a plus.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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