Lead Analyst - Programmatic Buying

InMobi Introduces Mobius, a Unified Intelligence System for Agentic Advertising TMCnet News [October 05, 2026] | / | InMobi Introduces Mobius, a Unified Intelligence System for Agentic Advertising InMobi, a global technology company powering the future of agentic commerce and advertising, today introduced Mobius, its unified intelligence system for advertising decisioning. Mobius operates across InMobi's full ad stack from Exchange and DSP to powering ads on Glance. It evaluates eligible advertising options against a client-defined outcome, selects what runs, and uses measured results to inform subsequent decisions. Mobius processes an average of over 25 trillion predictions across signals each day, to serve an average of over 200 billion advertising opportunities daily. Mobius draws on the full data spectrum. Zero-party signal comes from InMobi's proprietary consumer survey product, where people declare preference and intent directly. InMobi-operated surface 1Weather, a popular weather app, and Glance, an AI-powered commerce platform that is transforming the way consumers discover and shop, and which is backed by InMobi, generate rich first-party user signals. 70,000+ SDK-integrated publisher apps and pixel data across InMobi Exchange and InMobi DSP, licensed data and direct ecosystem alliances are the sources for third-party signals. "Advertising systems are being asked to make increasingly complex decisions in milliseconds, with audience, media, creative and business outcomes all informing the choice," said Abhay Singhal, Co-founder of InMobi. "Mobius brings those decisions into one governed system. It forecasts what is likely to work, determines what should run and records the basis for that choice, so the next decision can start with evidence from the one before it." From an advertiser's point of view, every Mobius decision starts from the outcome the advertiser wants, then coordinates the audience, supply and creative components needed to deliver it and creates a decision trace recording what ran and why. Permission travels with the data itself, so what a brand has the rights to use sets the limits of what Mobius will consider. Because the outcome is defined first, so is the measurement. For each campaign, the KPI, measurement partner, attribution rule, holdout and evidnce window are established before media runs. Mobius then compares measured outcomes against its own forecast and routes that evidence back into the decisions it can inform. "Measurement and accountability need to be part of the decision system itself," Singhal said. "With Mobius, the outcome and the method used to evaluate it are established before the media runs. The system can then compare what happened with what it predicted and use that evidence to improve subsequent decisions." Advertisers are already seeing results with Mobius. For a LinkedIn campaign promoting its learning content, Mobius identified and reached the users most likely to engage, driving them into the promoted content for deeper, more engaged sessions. The partnership delivered value for users and drove better outcomes for LinkedIn. The Founders Day campaign run by supermarket chain Grocery Outlet, orchestrated end to end through Mobius, reached 8.6 million unique shoppers across CTV and mobile over a 12-day flight. CTV video completion peaked at 98.7% against a blended average of 82.7% across both channels. The interactive wipe-to-reveal unit drove a 6.6% wipe-through rate to a store-locator call to action, and the AI Companion, which turned the end of each video into a two-way conversation about nearby stores and relevant deals, saw 35% engagement and delivered a 3x lift in click-through rate. "This campaign showed us what is possible when you pair the power of the Grocery Outlet brand with a truly intelligent platform," said Jim Porterfield, CMO of Grocery Outlet. "Beyond putting Founders Day in front of millions of shoppers, Mobius helped us build experiences that got people to engage, discover and act. That is exactly the kind of smarter, more captivating marketing we have been looking for, and it is changing how we think about turning a great deal into a great experience." Mobius helps advertisers generate ad experiences that engage consumers and drive full-funnel outcomes, across brand and performance objectives within a single system. For brand-building campaigns, it can optimize toward outcomes such as ad recall and brand lift. For consideration, it can work against metrics including consideration lift and qualified visits. For performance campaigns, it can optimize toward return on ad spend and longer-term return on ad spend, using measurement sources appropriate to each objective. The benefit extends beyond advertisers and agencies. The system is designed to support improved yield for publishers and better traffic shaping for DSP partners. The same intelligence layer serves each side of the ecosystem, which is what makes a full-funnel claim credible rather than a list of separate products. Mobius is powering InMobi's advertising solutions today. Watch a video and learn more about Mobius here. InMobi will be at Advertising Week New York, taking place Oct. 5-8. About InMobi InMobi is a global technology company shaping the future of agentic commerce and advertising. Through its ecosystem of businesses - including independently operated consumer platform Glance - InMobi leverages data, machine learning, and generative AI to help brands reach audiences more precisely and consumers discover products more intuitively. Glance, which is pioneering new models of agentic commerce, is owned and operated by Glance InMobi Pte. Ltd., an associate of InMobi Technology Services Pte. Ltd. View source version on businesswire.com: https://www.businesswire.com/news/home/20261005474296/en/ [ Back To TMCnet.com's Homepage] |

Partnership between the Ministry of Tourism and InMobi: AI to boost India's tourist destinations; here's the plan. The Ministry of Tourism signed a Memorandum of Understanding (MoU) with InMobi on the occasion of World Tourism Day 2026. This partnership aims to promote India's tourist destinations by leveraging AI and technology, showcasing these sites to audiences both within the country and across the globe. The agreement was signed at Bharat Mandapam in the presence of the Union Minister for Tourism and Culture, Gajendra Singh Shekhawat. Highlighting the growing role of digital technology and artificial intelligence in the tourism sector, Shekhawat launched the 'National Digital Tourism Stack' and 'Dekho Apna Desh 2.0'. He stated, "The goal is to make India the top destination for tourists. It is also crucial to extend the duration of tourists' stays and strengthen the local economy. Glance - a flagship brand of the InMobi Group and an AI-first consumer engagement platform - will implement this partnership." Glance delivers content tailored to user interests directly onto smartphone lock screens and is viewed on 550 million devices worldwide. Subi Chaturvedi, Global Senior Vice President at InMobi, remarked that India's tourism story should reach every Indian and every prospective visitor. How will tourism gain a new dimension? This initiative will inspire audiences to explore a wide array of Indian destinations. The Ministry, Incredible India, and Glance will collaborate to promote key tourist sites across the country. This content will be utilized to boost tourism and will include messages encouraging tourists to keep sites clean and care for monuments. Special emphasis will also be placed on connecting the youth with the country's rich cultural heritage. AI-driven digital storytelling will bring these cultural experiences to the audience. What role will technology and AI play? The Ministry will provide content, insights, and audio-visual resources. Glance will utilize its artificial intelligence (AI)-driven platform for content creation, curation, and distribution. The messages will be crafted in consultation with the Ministry. Both parties will collaborate to position India as a leading global cultural and tourism destination. This partnership will also promote campaigns centered on national priorities, major festivals, and international events. What is the broader objective of this initiative? This agreement has been forged under the National Digital Tourism Stack and 'Dekho Apna Desh 2.0'. Its aim is to boost demand in the tourism sector and raise awareness about lesser-known destinations. It will present options to travelers by leveraging new-age technology, thereby encouraging tourism beyond the well-known, popular sites. This initiative aligns with the overarching vision of 'Viksit Bharat@2047'. Furthermore, it will advance the Prime Minister's call urging citizens to include Indian destinations in their holiday and wedding plans. Spread the love

Private equity firm True North has acquired a minority stake worth $50-60 million in adtech unicorn InMobi through secondary share purchases. The transaction allowed some of InMobi's early investors to secure a partial exit ahead of the company's planned initial public offering. True North now holds approximately 2-3% stake in the SoftBank-backed startup. The deal included a small primary funding component alongside the secondary purchases. Founded in 2007, InMobi provides marketing and monetisation solutions to brands and publishers. The company also operates social commerce platform Roposo and AI-based lockscreen platform Glance. InMobi is currently redomiciling to India from Singapore and preparing for a $1 billion public issue. The company has appointed JPMorgan Chase, Jefferies, Kotak Mahindra Capital, and Axis Capital as merchant bankers for its IPO.