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Moab

Software for equipment rental businesses

Product Operations Manager

Full-Time
$150k - $185k/yr
Mid
New York, NY, USA
In Person
ProductProduct Management

About the job

Requirements
  • Strong analytical skills and hands-on experience using SQL to answer product questions.
  • Experience in a Product Operations or similar role at a startup.
  • Ability to synthesize messy, incomplete inputs into clear insights.
  • Comfort working closely with engineers.
  • Clear written communication, especially for documentation and release notes.
  • Strong judgment and an orientation toward impact over process.
  • Willingness to engage directly with customers, including through support work.
  • Interest in staying close to real-world workflows and outcomes.
Responsibilities
  • Work alongside engineers and customers daily to understand how Moab is used in real workflows.
  • Observe, document, and synthesize customer pain points, constraints, and opportunities.
  • Translate qualitative insight and quantitative analysis into clear problem statements and tradeoffs.
  • Use SQL and data analysis to surface patterns in product usage and customer behavior.
  • Partner with engineers as they explore solution approaches, offering context and feedback.
  • Help the team prioritize product work by grounding discussions in customer impact, evidence, and judgment.
  • Support the rollout of larger product changes, helping ensure customers understand and adopt what is shipped.
  • Own product release notes and ensure changes are communicated clearly and accurately.
  • Maintain internal documentation on best practices for using and implementing Moab.
  • Own and evolve Moab’s customer-facing knowledge base to reflect how the product works.
  • Team up with the Business Operations team to take support shifts and continuously improve customer support.
  • Collect and synthesize feedback and metrics after launch to inform iteration and future work.
  • Surface themes across customer conversations, support interactions, usage data, and internal inputs.
  • Contribute thoughtfully and directly to discussions about focus, sequencing, and impact.

About the company

Moab builds software for equipment rental businesses and dealerships. The product helps run operations by managing rentals, inventory, pricing, reservations, maintenance, invoicing, and reporting in a single cloud-based system that can be accessed via web (and mobile where applicable). It offers modules for rental management, dealership sales, and related back-office tasks, so users can track assets, bookings, customer data, and finances in one place. Moab differentiates itself by targeting a wide range of users—from new-generation entrepreneurs to market leaders—backed by venture funding to support scalability and growth, with a focus on the equipment rental and dealership domain rather than generic software. Its goal is to help rental and dealer businesses operate more efficiently and grow their operations through an integrated, scalable platform that handles the end-to-end rental lifecycle.

Company Size

1-10

Company Stage

Series A

Total Funding

$16M

Headquarters

New York City, New York

Founded

2023

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Simplify's Take

What believers are saying

  • Moab launched from stealth in February 2026 with $16 million backed by Elad Gil.
  • Axis Portable Air has used Moab for one year across 40-plus branches.
  • Customer expansion across Battlefield, HOLT, and Texas First Rentals signals multi-enterprise adoption.

What critics are saying

  • Vertical ERP replacements face long deployments; one failed rollout kills referrals quickly.
  • Oracle NetSuite, Trimble, and other incumbents already own rental back-office budgets.
  • With only $16 million raised, Moab risks running out before category leadership.

What makes Moab unique

  • Moab is an AI-native operating system for equipment rental and dealership workflows.
  • It unifies dispatch, billing, accounting, service, and fleet operations in one platform.
  • Enterprise traction includes Axis Portable Air, Battlefield Equipment Rental, and Texas First Rentals.

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Benefits

  • Company Equity

Company News

AlleyWatch
Feb 18th, 2026
The AlleyWatch Startup Daily Funding Report: 2/18/2026

The AlleyWatch startup daily funding report: 2/18/2026. The latest venture capital, seed, pre-seed, and angel deals for NYC startups for 2/18/2026 featuring funding details for Avantos, Vestwell, and much more. This page will be updated throughout the day to reflect any new fundings. Vestwell - $385M Series E. Vestwell, a digital savings platform for workplace retirement, education, and emergency savings access, has raised $385M in Series E funding led by Sixth Street Growth and Blue Owl Capital Corporation. Founded by Aaron Schumm in 2016, Vestwell has now raised a total of $660M in reported equity funding. Avantos - $25M Series A. Avantos, an AI-powered operating system for client management for onboarding, servicing, and growth for financial institutions, has raised $25M in Series A funding led by Bessemer Venture Partners. Founded by Bassam Chaptini and Rabih Ramadi in 2024, Avantos has now raised a total of $35M in reported equity funding. REACH NYC TECH LEADERS AlleyWatch is NYC's leading source of tech and startup news, reaching the city's most active founders, investors, and tech leaders. Advertise today Moab - $8M Series A. ENTERPRISE SOFTWARE Moab, a platform for equipment rental and dealers to manage inventory, orders, billing, and operations, has raised $8M in Series A funding led by Elad Gil. Founded by Charles Soll and Patrick Anderson in 2023, Moab has now raised a total of $16M in reported equity funding. UniqLearn - $1.96M. UniqLearn, a personalized K-12 learning platform creating tailored homework and student learning profiles, has raised $1.96M in funding according to a recent SEC filing. The filing indicates that the round comes from nineteen investors. UniqLearn was founded by Aidan McDowell in 2024. About alleywatch. Contact.

FinSMEs
Feb 17th, 2026
Moab raises $16M across seed and series A to build operating system for equipment rental businesses

Moab, a New York-based software company building operating systems for equipment rental and dealership businesses, has raised $16 million across seed and Series A rounds. The seed round closed in April 2024 and the Series A in October 2025, with both rounds totalling $8 million each. Both rounds were led by Elad Gil, with participation from Ironspring Ventures and angel investors including Ramp co-founder Karim Atiyeh and Tidemark founder Dave Yuan. Led by CEO Charles Soll and CTO Patrick Anderson, Moab provides an operating system supporting workflows across operations, dispatch, billing and accounting. The platform targets mid-market and enterprise customers managing complex fleets. The funding will support product development and expand engineering and go-to-market teams. Customers include Axis Portable Air, Battlefield Equipment Rental and Texas First Rentals.