SKIMS

Direct-to-consumer shapewear, underwear, loungewear

Visual Merchandising Assistant Store Leader

MerchandisingPosted on Nov 10

Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

Ability to lead Supervisors and Team Members and serve as the first point of escalation for operational, customer, and team-related matters.
Ability to support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations.
Ability to uphold company policies, safety standards, and loss prevention protocols while protecting company assets in a high-volume environment.
Strong communication and stakeholder management skills.
Product knowledge in fit, fabric, and function.
Ability to coach selling behaviors that connect product features to customer needs.

Responsibilities

Support the development and execution of store strategies aligned with broader retail priorities and ensure the store performs to global brand standards.
Model exceptional service and foster a culture of accountability, purpose, and belonging.
Maintain accountability for operational excellence across the store.
Partner with Retail Operations, Allocation, Visual Merchandising, and People & Culture to align store execution with business priorities and brand standards.
Own visual merchandising strategy and execution in partnership with the Store Leader.
Ensure product displays are elevated, cohesive, and aligned with brand standards.
Use reporting and product insights to drive merchandising decisions and improve sell-through.
Maintain a visually shoppable floor through zoning, replenishment, and size integrity.
Adjust merchandising in response to trends and business needs to support performance.
Maintain clean, organized, and well-presented visual standards.
Execute visual updates, including product moves, mannequins, windows, signage, and floor sets.
Train and coach team members on visual standards, styling, and campaign launches.
Act as the in-store product expert and build team confidence in fit, fabric, and function.
Provide real-time visual feedback and styling guidance to support team development.
Partner with Headquarters Visual Merchandising and Allocation teams to share product insights.
Maintain visual tools, supplies, and display assets for daily execution.
Maintain a strong leadership presence on the floor during peak hours.
Support store key performance indicators, including conversion, productivity, and customer satisfaction.

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers.

Assistant Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Assistant Store Leaders partner closely with the Store Leader to translate broader retail strategy into strong in-store execution.

This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.

Strategic Leadership
In a flagship environment, Assistant Store Leaders operate with the mindset of a Store Leader within a smaller footprint. They support the development and execution of store strategies
aligned with broader retail priorities, ensuring the store performs at a global SKIMS standard.

Team Leadership & Escalation Ownership
Assistant Store Leaders provide leadership to Supervisors and Team Members and serve as the first point of escalation for operational, customer, and team-related matters. They model exceptional service and foster a culture of accountability, purpose, and belonging.

Building High- Performing, Inclusive Teams

Assistant Store Leaders support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations that empower team members to grow and succeed.

Operational Excellence & Compliance

Assistant Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high-volume environment.

Cross functional Partnerships

Strong communication and stakeholder management are essential. Assistant Store Leaders partner with Retail Operations, Allocation, Visual Merchandising, and People & Culture to ensure store execution aligns with business priorities and brand standards.

Visual Merchandising Assistant Store Leader

The Visual Merchandising Assistant Store Leader owns the visual strategy and product presentation within the store, ensuring the floor reflects the SKIMS brand while driving commercial performance.

This role connects visual storytelling, product knowledge, and merchandising strategy to create a store environment that is visually compelling, easy to shop, and aligned with business priorities.

Own visual merchandising strategy and execution in partnership with the Store Leader
Ensure product displays are elevated, cohesive, and aligned with SKIMS brand standards
Use reporting and product insights to drive merchandising decisions and improve sell-through
Maintain a visually shoppable floor through strong zoning, replenishment, and size integrity
React quickly to trends and business needs, adjusting merchandising to support performance
Maintain operational excellence through clean, organized, and well-presented visual standards
Execute visual updates including product moves, mannequins, windows, signage, and floor sets
Train and coach team members on visual standards, styling, and campaign launches
Act as the product expert in-store, ensuring team confidence in fit, fabric, and function
Coach selling behaviors that connect product features to customer needs
Provide real-time visual feedback and styling guidance to support team development
Partner with HQ Visual Merchandising and Allocation teams to share product insights
Maintain visual tools, supplies, and display assets for daily execution
Maintain a strong leadership presence on the floor during peak hours
Support store KPIs including conversion, productivity, and customer satisfaction

About the Company

SKIMS

Direct-to-consumer shapewear, underwear, loungewear

SKIMS designs and makes underwear, shapewear, and loungewear aimed at a wide range of body types. Its products include bras, underwear, bodysuits, leggings, and loungewear sets, with emphasis on comfort and natural shaping. The company sells directly to consumers through skims.com, controlling brand experience and profit margins. The product line uses stretchable fabrics and technically constructed shapewear to provide support and shaping while remaining comfortable. SKIMS differentiates itself from competitors through inclusive sizing, body-positive branding, and a direct-to-consumer model that enables straightforward shopping and bundles that increase order value. The company’s goal is to set new standards in comfort-focused undergarments and apparel for diverse bodies and to expand its leadership in the shapewear and loungewear market.

Company size: 1,001-5,000
Company stage: Late Stage VC
Total funding: $894M
Headquarters: Los Angeles, CA
Founded: 2018

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