Full-Time

Postpartum Doula

Loula

Loula

11-50 employees

Manages Medicaid insurance billing for doulas

Compensation Overview

$100 - $134/hr

Antioch, CA, USA

Hybrid

Hybrid work arrangement in Antioch.

Category
Social & Community Services (1)
Required Skills
HIPAA

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Requirements
  • Five years of experience as a doula, with three letters of recommendation, or 16 hours of birth/full-spectrum doula training and attendance at three births as a doula.
  • Adult and infant cardiopulmonary resuscitation training.
  • Health Insurance Portability and Accountability Act training.
  • Liability insurance.
  • Must be located in California to proceed with an introductory meeting.
Responsibilities
  • Provide postpartum doula care to clients.
  • Maintain an independent doula practice while working in Loula's non-exclusive network.
  • Accept referrals to insured clients through Loula's client referral and doula-matching program.

Loula provides insurance administration services for doulas, especially those serving Medicaid clients in California. It acts as an intermediary between doulas and insurance companies, handling credentialing, claim submission, and payment collection so birth-support providers can focus on care. Doulas work as 1099 contractors, with Loula charging a service fee and delivering biweekly payments to ensure steady income. Unlike general billing platforms, Loula targets the doula market and Medicaid billing, offering end-to-end administration that reduces the regulatory and paperwork burden. The company aims to expand Medicaid-relevant doula billing to additional states and help doulas scale their practices while maintaining financial stability.

Company Size

11-50

Company Stage

Seed

Total Funding

$130K

Headquarters

New York City, New York

Founded

2022

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Simplify Jobs

Simplify's Take

What believers are saying

  • California now covers doula services statewide, expanding addressable demand for Loula.
  • Louisiana, Arkansas, and Utah added Medicaid doula benefits in 2026, validating expansion paths.
  • Loula expanded from 30 to 135 doulas and served 400 families by July 2025.

What critics are saying

  • California-only exposure leaves Loula dependent on one Medicaid market and one regulatory regime.
  • Credentialing still takes 6-12 weeks, delaying supply growth and revenue recognition.
  • If reimbursement rates stay low, doulas will bypass Loula and bill independently.

What makes Loula unique

  • Loula runs California's largest doula network, with 400+ doulas as of August 2026.
  • Loula handles credentialing, contracting, billing, and biweekly payments for Medicaid-backed doula care.
  • Loula's portal reduces doula admin, claiming insurance eligibility checks and five-minute visit submissions.

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Benefits

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Short & Long term disability

Life Insurance

Remote Work Options

Company Equity

Company Social Events

Growth & Insights

Headcount

6 month growth

-11%

1 year growth

-5%

2 year growth

-5%