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VML

Global marketing automation, personalization, and CRM

Senior Copywriter - Bilingual

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeMiami, FL, USA$60k - $140k

About the Job

Requirements

  • At least 6 years of experience in an advertising agency or comparable creative environment.
  • Full bilingual proficiency in English and Spanish, with exceptional writing skills in both languages.
  • A strong portfolio demonstrating conceptual thinking, storytelling, and integrated campaign development.
  • Ability to create original ideas rather than simply adapt existing work.
  • Strong understanding of branding, strategy, and audience engagement.
  • Ability to manage multiple assignments and deadlines in a fast-paced environment.

Responsibilities

  • Develop campaign ideas and concepts across multiple channels and platforms.
  • Write and adapt copy in English and Spanish while maintaining creative integrity, cultural relevance, and brand voice.
  • Partner with art directors to develop integrated ideas from concept through execution.
  • Craft copy for digital, social, experiential, print, customer relationship management, broadcast, video, and emerging platforms.
  • Present creative work internally and to clients.
  • Participate in brainstorming sessions and contribute strategic, culturally informed thinking.
  • Ensure consistency and quality across written communications and campaign deliverables.
  • Stay current on industry trends, pop culture, emerging platforms, and creative best practices.
  • Mentor and support junior writers and creative team members when needed.
  • Contribute to new business opportunities and agency pitches.

Desired Qualifications

  • Experience developing work for multicultural, Hispanic, or bilingual audiences.
  • Experience working on national or global brands.
  • Knowledge of content creation, social media, video production, and emerging digital platforms.
  • Award-winning work or a demonstrated commitment to creative excellence.

About the Company

VML

Global marketing automation, personalization, and CRM

VML MAP is a global marketing services and technology partner that serves as a center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale. It helps brands humanize the relationship with customers by delivering data‑driven, personalized content across all channels and industries, leveraging a multi-disciplinary team across consulting, data & AI, content & creative, identity & 1to1, paid media, technology & platform, operating models & processes, and operations. The company operates from 14 offices worldwide, with a mission to scale efficient, measurable experiences that drive business success. Distinguishing factors include its global, diverse team; integration of marketing technology with AI capabilities; and a focus on end-to-end, interoperable solutions rather than isolated campaigns.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Kansas City, MO
Founded
1992

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