M

Minor International

Hotel operator, restaurants, and lifestyle brands

Director of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • A degree in Marketing, Business, Hospitality Management, or a related field is required.
  • At least 5 years of experience in a senior marketing role within hospitality is required.
  • Proven experience developing and executing integrated marketing and brand campaigns is required.
  • A strong understanding of digital marketing, social media, public relations, content, and demand generation strategies is required.
  • Strong knowledge of the Singapore hospitality market, consumer trends, and demand drivers is required.
  • Strong commercial acumen, creativity, and analytical skills are required.
  • Excellent communication, presentation, and stakeholder management skills are required.
  • Fluency in English is required.

Responsibilities

  • Lead all marketing pre-opening activities, including brand positioning, launch campaigns, communications planning, content creation, and go-to-market initiatives.
  • Develop and execute integrated marketing strategies across digital, social media, public relations, partnerships, events, and advertising channels.
  • Build awareness, generate demand, and strengthen the hotel's market presence across key target audiences.
  • Partner closely with Sales, Revenue Management, Food and Beverage, and Operations to support commercial objectives and revenue growth.
  • Lead media relations, influencer partnerships, brand collaborations, and publicity initiatives.
  • Manage marketing budgets, agency relationships, and campaign performance to maximize return on investment.
  • Monitor market trends, competitor activity, and consumer insights to inform marketing strategy.
  • Recruit, develop, and lead a high-performing Marketing team.

Desired Qualifications

  • Pre-opening hotel experience is strongly preferred.
  • Experience launching brands, hotels, or lifestyle concepts within Singapore would be advantageous.

About the Company

Minor International

Hotel operator, restaurants, and lifestyle brands

Minor International operates across hospitality, food and beverage, and lifestyle retail. Its three units—Minor Hotels, Minor Food, and Minor Lifestyle—own, manage, or distribute hotels, restaurants (e.g., Anantara, Avani, NH Hotels, The Pizza Company, Swensen’s, Dairy Queen), and lifestyle products, with a vertically integrated approach that includes franchising. The company differentiates itself through a global footprint of 540+ properties in 50+ countries, a mix of ownership and management, and recent European expansion via the NH Hotel Group consolidation. Its goal is to become one of Asia’s leading hospitality and lifestyle conglomerates by driving international growth and expanding its premium footprint across hotels, restaurants, and brands.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bangkok, Thailand
Founded
1978

Recently Posted Jobs

Explore more opportunities at Minor International

See more jobs