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WPP Media

AI-native global media services network

Business Director Investment

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeKarachi, Karachi City, Sindh, PakistanNo salary listed

About the Job

Requirements

  • A bachelor's or master's degree from a reputable educational institute is required.
  • At least 8–10 years of experience in media investment or buying is required.
  • Strong time management and prioritization skills are required.
  • Strong communication skills are required.
  • Strong analytical and numerical skills are required.
  • A proactive approach and strong negotiation skills are required.
  • Media knowledge and understanding of systems are required.

Responsibilities

  • Lead the investment/buying team.
  • Channelize budgets based on annual deals and budgets.
  • Oversee evaluation of schedules for reach, ratings, and cost per rating point delivery.
  • Ensure investment/buying key performance indicators are met.
  • Lead OVT and Prop.
  • Review actual airing against planned spend, reach, cost per rating point, gross rating points, and frequency.
  • Lead key performance indicator setting.
  • Lead monthly reporting to the region and internal senior leadership.
  • Maintain and develop relationships with broadcasters and vendors.
  • Supervise and ensure that Senior Managers meet deadlines.
  • Review investment/buying deals.
  • Review channel performance.
  • Create annual deals.
  • Monitor current strategy and advise on changes where needed.
  • Analyze the current-year investment/buying strategy.
  • Create the investment/buying strategy for the next year.
  • Review and propose changes to media processes to improve speed and efficiency.
  • Facilitate EssenceMediacom in major consolidation and agency deals.
  • Lead special deals.
  • Work with EssenceMediacom on market intelligence to ensure GroupM rate advantage over the market.

About the Company

WPP Media

AI-native global media services network

WPP Media is a global media services arm that manages more than $60 billion in annual advertising investments for leading brands. It operates across a network of established agencies (Mindshare, Wavemaker, EssenceMediacom) and combines media planning, data, production, and commerce through its proprietary WPP Open platform. Its Open Intelligence data model uses real-time behavioral signals to drive predictive, faster, and smarter marketing campaigns. The company positions itself as an AI-native media collective, consolidating capabilities under a single technology stack to improve efficiency and scale for advertisers. Its goal is to help clients buy and optimize media more effectively by leveraging integrated data, advanced analytics, and automated execution at scale.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2003

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